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"5 Exceptional Bonuses That Will Increase Your Online Marketing Business Results!"
Copyright 2004 - Jeff Smith
Do bonuses really work?
WHY BONUSES WORK
At least once a week we get asked about the common
approach to offering bonuses to enhance your online marketing business -- has this technique
My answer is always the same...
Crappy, freely available, 3rd party bonuses are definitely
overused and have become quite ineffective.
Bonuses that are different, relevant and of high perceived
value will often double or even triple your online marketing
business sales, in fact, it's happened to me.
Since the beginning of time, bonuses have been used by
advertisers to entice users to make a buying decision.
5 EFFECTIVE BONUSES YOU CAN USE
Bottom line is, they do work and here's why...
We make buying decisions based on emotions, you've no
doubt heard that statement before.
However, being rational, thinking and logical humans,
we also must justify our decision to buy. We do that
by convincing ourselves there is enough value to
justify our emotional decision.
You read a sales letter, are intrigued by the headline.
Your attention is kept through the first paragraph and
you decide that you want the product or service based on
benefit statements you relate to.
Your prospect checks the price - and it's somewhat higher than
Buyer's won't usually give up at this point.
They will actually attempt a value calculation by re-looking
at what they get.
That's where your bonuses can make a big difference - they
either justify the cost and click your order button, or they
are gone forever.
It used to be you could throw just about anything into
your offer and it would increase your response rate.
MAKE YOUR BONUS STAND OUT!
Not today though, today's customers look closely at the
benefit they will get from their bonuses.
Select the right combination and you can still easily
double or even triple your response rate for your
online marketing business.
So what can you bundle that will provide value for your
customers WITHOUT taking months to create?
Here are 5 power-packed bonus ideas to increase your
online marketing business results:
1. Worksheet or Checklist.
This is one of our favorites, we've
had terrific feedback using checklists in the past - some of
which could have been sold on their own. If you have a
product that explains a series of steps, processes,
techniques or strategies to your customers, then pulling those
into a checklist can be extremely simple and effective.
Use Microsoft Word's ability to insert a square symbol and a
check mark - you will find both under the "Webdings" symbol
Checklists are also wonderful bonuses to use for tele seminars,
coaching sessions, consulting services, seminars and other
2. Short Summary.
You're ebook, audio or video may be 100's
of pages long. Summarize the key points into 3-5 pages and you
will have created a high-value bonus without having to create
3. Audio or Video clip.
Use a related audio clip to help
communicate your point, cover a case study or example that
is related to your ebook.
Interviews are a great way to quickly generate high-value
bonuses. A 15-20 minute telephone interview will give you
a 1-2 Meg audio file that can prove very valuable to your
customer base - as long as it is directly related to your
Assume your ebook topic is exotic travel. Find a few
people who have travelled to exotic locations and request
a few minutes of their time to answer some questions over
If you need more information on recording telephone
interviews - you can download our complimentary special
You are selling an eBook on how to make it big in the stock
market. Imagine if you could bundle bonus software that
makes it simpler and quicker to apply your techniques.
Software has a high perceived value.
You can find tons of free or trial software at sites such
as http://www.download.com (Select "Advanced Search" link
in upper right hand corner and select different License
options in drop down list), http://download-soft.com/,
Another option is to hire a developer through
http://www.elance.com or http://www.freelance.com to
create a simple software application you can offer as
5. Bundled service
I've had great success bundling relevant services with my
products. For example, if you order "Ultimate Information
Entrepreneur's Success Package" - http://www.infoproductcreator.com
you will not only get an incredible package for creating your
own income-generating infoproducts, but you get a complimentary
20-minute consultation with a top copywriter online.
Makes sense right?
You are creating a product to sell online, you will need to
create a highly effective website.
Think beyond the specific problem/problems you are solving
for your customer. What ELSE will they need solved?
Match that need up with a service professional and you have
a very high-value bonus.
Most service professionals offer some form of gratis trial,
that's what you can offer to your customers.
The final point on effectively using bonuses to enhance your
online marketing business results is to stand out from the crowd.
What is everyone else doing - offering some crappy, resell
rights, largely useless eBook.
The perceived value of such bonuses are less than zero - meaning
they can HURT your online sales more than help them.
Create a high-value bonus, and you will see immediate positive
results on your online marketing business.
Private Label Rights To Niche Market Content
Everyone will tell you, to really make the BIG money online you have to own the content! But where do you find the time to generate hundreds of pages of content, and what happens if you aren't an expert? That's where this incredible service comes in. Find thousands of pages of content you can private label and use however you like!. Bonuses, infoproducts, web content, newsletter content, articles, viral marketing tools, minicourses - the possibilities are endless. You would pay freelance writers thousands for developing this content, now you get much more at a small fraction of that cost.
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