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"Avoid These 3 Critical e-Course Writing Mistakes"
If your sales are limping along, your website conversion is
stuck in the mud no matter how many changes you make to
your sales copy, then an effective e-course or minicourse
is one way to pull a much larger sales conversion out of
the same number of visitors to your site.
Perhaps its because writing pre-sales minicourses is a
science in itself.
You can't expect to throw 7 pages of information up, slap a
title on it and instantly start to see the sales come in.
In fact, it took me almost 8-months and more than 10 tries
before I figured out the formula for connecting with
readers, creating an instant trust relationship, convince
them they will find the answer to their most compelling
questions with links back to my products.
By the way - the method that saved me is outlined over at:
Along the way, I made almost every mistake in the book.
Since then, I have worked with many others to setup their
marketing campaigns, and have noticed 3 common, but deadly
mistakes when creating e-mini courses.
1. Informing Instead of Connecting.
Despite what you have heard, the main purpose of a minicourse
is not to INFORM it is to CONNECT with your reader and lead
them down a very specific path ending in the sale of your
To do this, you have to have ultimate confidence in the products
you are selling - enough to be able to enthusiastically point
to a very pressing problem for the customer, identify the
solution and direct them to that product to solve the answer
better and faster than anything else on the market.
You create this connection by understanding what your prospect
is feeling, using examples they can relate to, highlighting
case studies of similar people, using sensory words to paint
a picture of first, the challenge, and second life after they
have solved the problem.
2. Poor Title and Layout
First, the title - just as your product name, book title,
webpage headline and other headlines make a massive difference
in both signup rates AND the customer's perception of your
information, your e-minicourse must have a kick butt title.
"Quit Your Job Minicourse" turns into "Take Back Your Life: 3
Tips To Leave Your Job Forever!"
Writing high impact titles for your minicourse comes from
a) Understanding exactly what your market wants and what you
have to help them, and b) Finding the right words to quickly
capture their attention, interest and desire. Like all great
copywriters, create a swipe file of successful ads to draw upon
for tips on wording.
3. Don't be afraid to sell your product
I must admit, I made this mistake many times, before trying
the format template over at: http://www.create-e-mini-course.com
At first, it felt uncomfortable putting multiple links back
to my product and shortening up my overall lessons - but by
following the formula of setting the challenge then telling
WHAT the reader should do to overcome their challenge was a
perfect lead-in to the "Advanced" or "Ultimate Fast Track"
method to accomplish the "WHAT".
Underlying all of these mistakes is the mistake that giving
people more, they will buy.
Problem is, everyone is extremely busy, their attention is split
among multiple thoughts, they only half pay attention to what
they are reading - so you have to be short, blunt, impactful
and clear on what action they should take next to overcome their
It's a tough lesson to learn, thats why I always recommend
people follow the simple, highly effective template outlined
here: http://www.create-e-mini-course.com and let that format
work for you. That way, you think less, and you get to see what
really works, eventually you'll slap your forehead and say
Ahhhhhhh. From that point on - you'll never write an ineffective
mincourse again - think about the potential of finding THE
minicourse format that works?
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