We only consider posting guest articles from the very best sources and information available online - and this is one of those articles.
Marlon Sanders is often known as an internet marketing guru, but he is more, he is a busines buildier, entrepreneur, someone who builds a business as it should be built - based on identifying a strong target market, dedicate himself to a 5-year plan and continue to build value for his customers.
Study this article from Marlon closely - it is chalk-full of tips that we, as information product entrepreneurs need to hear more than ever.
"Will YOU Be In This Business Prospering Five Years From Now Or Will You Be Another Marketer Who Dried Up And
By Marlon Sanders
Pretend it's five years from now.
Are you still in the marketing game? Are you in the game
or out of the game? Are you still at your job or not at
your job? Are you burnt out or not burnt out?
Or have you moved on to turning a buck via real estate,
vending machines or whatever the hot opportunity of the
month flavor is?
What's the difference between those who were doing well
online 5 years ago but today are "out of the game." They
are doing somethin' else for a living.
What's the difference?
I want to point out the 3 "longevity factors" that make a
LONGEVITY FACTOR ONE: The Time For Dollars Trap
You've heard the saying "All that glitters isn't gold."
Nothing could be more true online.
There are a plethora of gimmicks on the web. You get a new
one almost every day on the Internet. The people I
personally know who are still in the game have 1 thing in
common -- A LIST.
You either have a business that is list-based or
transaction-based. An list-based business builds up value
as your list grows. A transaction business means five
years from now you're still hustling to turn that seo buck
or that ppc buck.
If you have a list, and you cultivate a relationship, five
years from now, you have a source of income. You are
better off than you were 5 years before. Without a list, 5
years from now, you're still "turning transactions" to
bank some coin.
I said it years ago in Amazing Formula. "The money is in
If you're in a transaction business, that means each day
you're trading your time for dollars or money. To make
more transactions, you gotta spend time.
The only way to escape that is to have a list and to have
That way, you escape the trap of having to trade YOUR time
for dollars. The products sold to your list do it for you.
LONGEVITY FACTOR TWO: The Rainbow Trap
You've heard the expression "chasing the pot of gold at
the end of the rainbow." That's pretty much what we all
But if you're always chasing and never doing, you've
fallen into the trap. The fortune is in selling the
tickets to go see the rainbow. That's how the dude at the
end of the rainbow got his pot of gold -- HE SOLD
My friend Jonathan Mizel lives in Maui, Hawaii. And when
you're in Maui, there are some gorgeous rainbows. But the
price of seein' rainbows isn't cheap!
No one makes any money until someone sells somethin' to
someone and someone else buys it. I talking at the end of
the day. For example, there'd be no adsense income if
someone else wasn't buyin' those clicks.
Funny thing is, even the people who say you can bank some
currency without sellin' something have GOT something to
sell to YOU to show you how to bank money without selling!
How's THAT for interesting logic!
The people who are in the game and stay in the game have
their own exclusive product or service to sell most of the
Ask Google. Ask Bill Gates. Ask Yahoo.
You gotta have a product or service to sell. You gotta
sell it. And in most cases, you need to have an exclusive
LONGEVITY FACTOR THREE: The Quick Start Trap
People wanna get off to a quick start.
So the desire is to take shortcuts. I won't create my own
product. I'll just buy this super duper reprint rights
package to 1,000,000 products or whatever. (Not that
reprint right packages are bad...it's all about the
person's mindset buying them>)
Or this method doesn't require a product, a sales letter
or anything else. You just watch the video and click the
buttons on the software. And money comes in.
What a deal, eh?
Truth is, at the end of the day, no one is makin' any
money until someone sells and someone buys.
Simplify your life and skip the quick fix pitches. Stop
searching for that pot of gold at the end of the rainbox.
Start SELLING rainbows on cards, tickets to SEE the
rainbow, rainbow concerts, rainbow hats, ebook on best
places to find rainbows. Stories of people who FOUND the
pot of gold at the end of the rainbow.
Years ago I said "the money is in the list." Today, I add
The money is in the selling.
The money is in the selling.
The money is in the selling.
Don't believe me? Look at all the people SELLING YOU a way
to stack some paper without you having to sell anything to
Five years from now, will you be in business or won't you?
1. Will you have your own list?
2. Will you have your own exclusive products?
3. Will you still be hunting the quick fix or will you
have laid a foundation for the future?
One of the things I've tried to do since day 1 is to boil
out the fluff and turn the complex into the simple and
give you simple action steps to do it.
Bottom line: Marketing is about finding demand, that is
finding markets for products and services and filling the
demand for a profit.
You wanna be in business 5 years from now? You wanna be
sittin' by the beach or being able to enjoy freedom?
Then discover the secrets of finding markets and
fulfilling wants at a profit.
Folks, at the end of the day, ain't nobody makin' no money
'till somebody sells somethin' to somebody. And if you
wanna buy yourself the FREEDOM you want, you gotta have
products that earn bux for you, so you don't gotta earn
'em yourself by tradin' time for dollars.
How's that for an esoteric secret of success?
I hope this article gave you ideas and is useful to you.
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy." If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
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