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"The Forgotten Niche Marketing Success Secret! "

Despite all the hype and information on niche marketing, are you still scratching your head about how to put more money in your pocket?

Niche Marketing Won't Work
Without Doing This

It's an easy mistake to make, and it can cost you tens, even hundreds of thousands of dollars - and its likely to happen to your niche marketing camapaign.

Let me ask you, when you consider a niche market, what do you look for?

You probably look to see if there is a group of interested individuals you can find with similar interests - right?

Good start.

Next step in niche marketing, you look for signs of demand.

You check online keyword popularity using tools like Overture or much more accurately with Wordtracker (

You may even go one step further and check popularity of the market or business on Ebay, top selling books on Amazon, magazine subscriptions, and more.

Super, are you done yet?

That's not niche marketing. Those of you who have followed my formula for creating high-demand infoproducts will know, there is a MORE important step to niche marketing.

Chances are you will make the biggest mistake product developers and online entrepreneurs make on a daily basis - forgetting to find out 1) what the market is buying (if anything) and 2) how much they are spending.

OK, I can hear you asking - how do you do this.

Turns out there are many ways to test both demand AND spending within any given market - I'm going to give you one surefire way, if you want the whole enchilada, zip on over to and you can find the entire formula for succeeding at niche marketing, infoproduct creation and marketing and any other type of online business.

The Forgotten Niche Marketing Success Secret!

An old direct mail rule of thumb is that opportunity in any given market is directly proportional to how much is being spent on advertising within that same market.

Makes sense right?

If you were bringing in an average of $5 for every prospect you exposed your products to, wouldn't you spend $2.50, $3.00 or even more to get those prospects?

The forgotten success secret in niche marketing is to understand the VALUE of your niche and what they are willing to buy.

If only we could get a read on what online entrepreneurs are spending, right now, to expose prospects to their market.

Well you can - and for nothing!

Using Overtures "View Bids Tool" available within their Advertising Center over at - , you can find out what advertisers are paying to attract prospects to their website through Overture's PPC search engine. While there are other methods of advertising, and the amount may not be exact, it certainly gives you a good idea of profit potential.

Here's An Invaluable Niche Marketing Case Study

Let's take a real life example that I saw posted on a forum recently.

You identify Golden Retriever as a very high demand keyword - indeed it had over 400,000 searches last month, that's impressive.

Many of the so-called niche marketing gurus would be jumping for joy and advise you to go out and setup your business to capture this market.


First, plug that word into Overture's bid tool, and you'll see what I mean - a measly .20/click is a very low number indicating that there is not allot of money being made on businesses that target this niche.

However, plug in dog training - and you will see that advertisers are paying OVER $2.00 for every click. They would not be paying high rates like this if there wasn't some serious money being made.

Bottom line is that niche marketing is 1 part numbers and 10 parts psychology and detective work. Finding out what people will buy is the most challenging part of niche marketing.

Before you groan and become discouraged, there are ways to "read the minds" of your niche market - and they are documented for you in the information available here:

So embrace niche marketing - yes. But understand that you MUST go beyond finding niche markets to discovering what makes them buy, what do they want and how badly do they want it.

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