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"The Forgotten Niche Marketing Success Secret!
Despite all the hype and information on niche marketing,
are you still scratching your head about how to put more
money in your pocket?
Niche Marketing Won't Work
Without Doing This
It's an easy mistake to make, and it can cost you tens,
even hundreds of thousands of dollars - and its likely
to happen to your niche marketing camapaign.
Let me ask you, when you consider a niche market, what
do you look for?
You probably look to see if there is a group of interested
individuals you can find with similar interests - right?
Next step in niche marketing, you look for signs of demand.
You check online keyword popularity using tools like
Overture or much more accurately with Wordtracker
You may even go one step further and check popularity of
the market or business on Ebay, top selling books on Amazon,
magazine subscriptions, and more.
Super, are you done yet?
That's not niche marketing. Those of you who have followed
my formula for creating high-demand infoproducts will know,
there is a MORE important step to niche marketing.
Chances are you will make the biggest mistake product developers
and online entrepreneurs make on a daily basis - forgetting to find
out 1) what the market is buying (if anything) and 2) how much they
OK, I can hear you asking - how do you do this.
Turns out there are many ways to test both demand AND
spending within any given market - I'm going to give you one
surefire way, if you want the whole enchilada, zip on over to
http://www.infoproductcreator.com and you can find the entire
formula for succeeding at niche marketing, infoproduct creation
and marketing and any other type of online business.
The Forgotten Niche Marketing Success Secret!
An old direct mail rule of thumb is that opportunity in
any given market is directly proportional to how much is being spent
on advertising within that same market.
Makes sense right?
If you were bringing in an average of $5 for every prospect
you exposed your products to, wouldn't you spend $2.50, $3.00
or even more to get those prospects?
The forgotten success secret in niche marketing is to understand
the VALUE of your niche and what they are willing to buy.
If only we could get a read on what online entrepreneurs
are spending, right now, to expose prospects to their market.
Well you can - and for nothing!
Using Overtures "View Bids Tool" available within their
Advertising Center over at - http://www.overture.com , you can
find out what advertisers are paying to attract prospects to their
website through Overture's PPC search engine. While there are other
methods of advertising, and the amount may not be exact, it
certainly gives you a good idea of profit potential.
Here's An Invaluable Niche Marketing Case Study
Let's take a real life example that I saw posted on a
You identify Golden Retriever as a very high demand
keyword - indeed it had over 400,000 searches last month, that's
Many of the so-called niche marketing gurus would be jumping for
joy and advise you to go out and setup your business to capture
First, plug that word into Overture's bid tool, and you'll
see what I mean - a measly .20/click is a very low number indicating
that there is not allot of money being made on businesses that target
However, plug in dog training - and you will see that
advertisers are paying OVER $2.00 for every click. They would not
be paying high rates like this if there wasn't some serious money being
Bottom line is that niche marketing is 1 part numbers and 10 parts
psychology and detective work. Finding out what people will buy
is the most challenging part of niche marketing.
Before you groan and become discouraged, there are ways to "read the
minds" of your niche market - and they are documented for you in the
information available here: http://www.infoproductcreator.com
So embrace niche marketing - yes. But understand that you MUST
go beyond finding niche markets to discovering what makes them
buy, what do they want and how badly do they want it.
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