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"Online Marketing Success - How To Really Connect With Your Market"
In the early days of creating products and marketing information
on the internet, you could get away with writing almost anything
at all, and still get some decent results.
Today, marketing information products online is becoming more
advanced, and we constantly have to be building on the fundamentals
to make sure we are keeping one step ahead of the massive "noise"
Its not just in internet marketing either, check out how many sites
there are on topics such as golf, health and fitness, finance,
job searching, etc...
You need to break through this noise, to really accelerate your
business you need to somehow come across as different...
You Need To Really CONNECT With
Have you ever been on an airplane that takes off in cloudy,
rainy weather, only to pop through the clouds a few minutes later
to find the sun shining bright?
The sun never goes away, it just gets hidden by a thick layer of
So, how do you get your business to operate "above the clouds"?
Here are 2 important techniques for connecting with your market.
1. Are you passionate about you business?
You often hear of a truly great achiever described as "having that
gleam or passion in their eye" The vast majority of people are
looking to be led. They are bored, desparately seeking a magical
solution to escaping the monotony of their lives. We live in an era
of fascination with celebrity - they offer an escape from everday
life. You also must offer such an escape - no matter what market
or topic you address.
To truly lead people, influence them, impact them and gain word
of mouth praise - you need to connect. To connect, you need passion.
Can you make money without being passionate about your business?
Yes - I've seen it done, however I've NEVER seen it last. If you
want to truly build a business where the value continues to increase,
that reflects your values and will build you a legacy, then you must
look for opportunities within your passion.
Ever heard Donald Trump - he is CRAZY about Real Estate
What about Bill Gates - he is CRAZY about making technology useful.
If your struggle is finding a specific topic within a market you
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2. Speak to one person at a time
You can't avoid it, a major part of your business as an information
product publisher and marketer is communication. It may be written,
audio, visual - but you must communicate both an understanding of
challenges and solutions to challenges.
Communicating to a list of 2,000 subscribers or thousands of cusotmers
is not such an easy thing. Even worse, it leads you into an objective
voice. You know, the voice that goes something like this:
"Should you want to travel to Paris, you will want to first understand
the major attractions, the first major attraction is..."
Now, what if you were talking to one person, it may sound something like
"Paris is incredible, you have to go to the the Eiffel Tower you won't
won't believe the feeling of passion and awe when you stand at the
very bottom of this massive structure..."
By having conversations with your customers, you will connect at a level
that 99% of your competition are just not doing.
Becoming connected to your market in this way means you can very quickly
become the lead influencer - giving you amazing advantages over anyone
else in your market.
Give it a try, if you truly change your voice and become more connected
with your market - you will see some amazing results.
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