"Online Marketing Success - How To Really Connect With Your Market"

In the early days of creating products and marketing information on the internet, you could get away with writing almost anything at all, and still get some decent results.

Today, marketing information products online is becoming more advanced, and we constantly have to be building on the fundamentals to make sure we are keeping one step ahead of the massive "noise"

Its not just in internet marketing either, check out how many sites there are on topics such as golf, health and fitness, finance, job searching, etc...

You need to break through this noise, to really accelerate your business you need to somehow come across as different...

Have you ever been on an airplane that takes off in cloudy, rainy weather, only to pop through the clouds a few minutes later to find the sun shining bright?

The sun never goes away, it just gets hidden by a thick layer of clouds.

So, how do you get your business to operate "above the clouds"?

Here are 2 important techniques for connecting with your market.

1. Are you passionate about you business?

You often hear of a truly great achiever described as "having that gleam or passion in their eye" The vast majority of people are looking to be led. They are bored, desparately seeking a magical solution to escaping the monotony of their lives. We live in an era of fascination with celebrity - they offer an escape from everday life. You also must offer such an escape - no matter what market or topic you address.

To truly lead people, influence them, impact them and gain word of mouth praise - you need to connect. To connect, you need passion.

Can you make money without being passionate about your business?

Yes - I've seen it done, however I've NEVER seen it last. If you want to truly build a business where the value continues to increase, that reflects your values and will build you a legacy, then you must look for opportunities within your passion.

Ever heard Donald Trump - he is CRAZY about Real Estate

What about Bill Gates - he is CRAZY about making technology useful.

If your struggle is finding a specific topic within a market you are passionate about, then The Ultimate Information Entrepreneurs Success Package will help you to identify hot opportunities and turn them into high profit information products

2. Speak to one person at a time

You can't avoid it, a major part of your business as an information product publisher and marketer is communication. It may be written, audio, visual - but you must communicate both an understanding of challenges and solutions to challenges.

Communicating to a list of 2,000 subscribers or thousands of cusotmers is not such an easy thing. Even worse, it leads you into an objective voice. You know, the voice that goes something like this:

"Should you want to travel to Paris, you will want to first understand the major attractions, the first major attraction is..."

Now, what if you were talking to one person, it may sound something like this:

"Paris is incredible, you have to go to the the Eiffel Tower you won't won't believe the feeling of passion and awe when you stand at the very bottom of this massive structure..."

By having conversations with your customers, you will connect at a level that 99% of your competition are just not doing.

Becoming connected to your market in this way means you can very quickly become the lead influencer - giving you amazing advantages over anyone else in your market.

Give it a try, if you truly change your voice and become more connected with your market - you will see some amazing results.

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