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"What Do Raspberry Tartletts Have To Do With Your Online Infoproduct Business?
I was picking up my morning coffee at my local Starbucks this morning,
and saw something that made me laugh so hard, I had the entire store
looking at me!
Its no secret, Starbucks based their business on an upscale clientele,
those that don't mind paying 40% more for their cup-o-joe than the
rest of the market.
Same thing goes now that they are turning themselves into music
retialer, the classics that are often available for $5 over in the
discount bin at your local record store are $18 in the Starbucks
They've also put a premium on doughnuts, pastries, coffee makers
and even cups and saucers.
Today though, it really HIT me for the first time when I saw their
newest treat - a Strawberry Tartlett, two tiny Strawberry tarts
that were so thin I could see right through them for $2!
Now, I'm pretty certain that if I didn't really pay attention,
chances are I wouldn't even notice these fine tartletts in my
mouth, let alone quench any kind of serious hunger.
But therein lies the beauty of product position and marketing.
They turned a $1 substantial Tart into a much smaller, tartlett
and charged double the money!
There are many lessons to learn here, but the main one is...
Have You Focused Your Business On High-End
Customers or On the Low End Like
In the Ultimate Information Entrepreneur's Success Package I focus
a great deal on methods you can use to Up-Style your product offerings,
often with less effort than lower cost products will fetch.
You can differentiate yourself from your competitors in the most
seemingly saturated markets by elevating your products steps above
where your competitors are.
Methods we talk about in the Success Package include:
1. Packaging your information in alternative formats
2. Bundling products to radically increase percieved value
3. Pricing strategies that set your product apart
4. Key sales page messages that will get you more money for your
5. Turning your information into sustained, ongoing revenue streams
6. Increasing your revenue per customer through back-end products
and many more...
Fact is, there are many ways you can move from a local coffee shop
business plan to a Starbucks business plan - work less and earn
Do you think it cost more or resulted in more work to create a
tartlett than a full desert?
No way - yet you get double the profit.
Now that's the way you can make a living online, not just a part-time
Insider Secrets To Marketing Your Business on The Internet!
Discover THE SAME SECRETS Corey Rudl used to balloon his
one-man basement operation into a $6.6 million Internet
company -- on a shoestring budget.
If you want to skip the hurdles, ENJOY A HANDS-FREE INCOME,
and PROFIT WILDLY from the mistakes of investor-funded dot-
coms, I highly recommend visiting:
Insider Secrets To Marketing Your Business On The Internet
You'll discover 1,000+ PAGES OF THE EXACT INFORMATION YOU
NEED to start and grow your very own highly profitable
Online Marketing business.
Finding Hot Topics For Your Infoproduct Writing
You REALLY can write a book- your own income-generating eBooks, special reports,
courses, seminars, audios or videos. Discover how to find subjects that
have hungry markets right now!
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