"Passion Or Reason - Picking Your eBook Topic?"

Have you noticed, there is a great deal of confusion around picking a topic to write your ebook, book, course or workshop about?

You get one group of advisors telling you to focus on your passion - you must LOVE what you are doing.

At the same time, you have another camp of equally successful infoproduct publishers that say your passion or love of a topic is NOT necessary, it's the market potential that really matters.

After having written several ebooks, courses, workshops and other information-based products I have to say...

They are BOTH right.

I know that sounds like I'm hedging - taking both sides, but the truth is that writers write articles, books, ebooks - almost anything on topics they are not passionate about each and every day.

At the same time, I've also seen many examples of non-writers turning their passion, hobby or interests into very successful, first-time publishing businesses.

Here are a few things to consider when trying to sort through this passion versus reason argument:

1. Start with some general interest broad topic areas. For example...

    - pets
    - building products
    - sales
    - small business
    - personal development
    - fitness
   etc...

These can, and should line up with your interests or passions (at least to start)

2. Use a variety of online and offline "investigative" techniques to determine what people want to know within those markets. There are many techniques for testing demand - including keyword research, online retail portal research (ex Amazon or Barnes and Noble), offline magazine and trade press research, advertising guides, and many others - the various testing methods are outlined in our "Ultimate Information Entrepreneur's Success Package"

3. Once you've narrowed your search to a series of specific topics you have in mind, do some additional keyword research - watch this useful video we produced on one keyword testing method here: http://www.highertrustmarketing.com/video/product-test.html

4. Most important - look objectively at each market and topic idea you have. If the research doesn't show significant demand, then move on. Believe me, it's no fun working on a business you are highly passionate about, but that doesn't make enough money to earn the living you want.

You really can balance your interests, passions and market demand when deciding on your next information product idea.