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"Passion Or Reason - Picking Your eBook Topic?"
Have you noticed, there is a great deal of confusion
around picking a topic to write your ebook, book, course
or workshop about?
You get one group of advisors telling you to focus on your
passion - you must LOVE what you are doing.
At the same time, you have another camp of equally successful
infoproduct publishers that say your passion or love of a
topic is NOT necessary, it's the market potential that really
After having written several ebooks, courses, workshops and
other information-based products I have to say...
They are BOTH right.
I know that sounds like I'm hedging - taking both sides, but
the truth is that writers write articles, books, ebooks -
almost anything on topics they are not passionate about
each and every day.
At the same time, I've also seen many examples of non-writers
turning their passion, hobby or interests into very successful,
first-time publishing businesses.
Here are a few things to consider when trying to sort through
this passion versus reason argument:
1. Start with some general interest broad topic areas. For
- building products
- small business
- personal development
These can, and should line up with your interests or passions
(at least to start)
2. Use a variety of online and offline "investigative" techniques
to determine what people want to know within those markets.
There are many techniques for testing demand - including keyword
research, online retail portal research (ex Amazon or Barnes and
Noble), offline magazine and trade press research, advertising
guides, and many others - the various testing methods are outlined
in our "Ultimate Information Entrepreneur's Success Package"
3. Once you've narrowed your search to a series of specific topics
you have in mind, do some additional keyword research - watch this
useful video we produced on one keyword testing method here:
4. Most important - look objectively at each market and topic idea
you have. If the research doesn't show significant demand, then
move on. Believe me, it's no fun working on a business you are
highly passionate about, but that doesn't make enough money to
earn the living you want.
You really can balance your interests, passions and market demand
when deciding on your next information product idea.
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