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"Creating Premium Information Products At Higher Prices"
For many people who have decided to create their own
product, the next question is how do they create a
BY CREATING A PRODUCT THAT TOUCH
What is the difference between a $27 ebook and a $197
How about a no-charge teleseminar versus a $97 audio
Its a well known fact of business that attracting your
customer is the most expensive part of marketing - you
will spend more dollars acquiring customers than you
will marketing additional products and services to that
So, doesn't it make sense to make sure you are in a
position to offer them higher priced products?
If you want to increase your online profits this year
by creating information products, then you can achieve
double, triple or more profit by simply understanding
this one fundamental principle...
HEARTS AND CREATES
PASSION - YOU
CAN RECEIVE A PREMIUM PRICE
Here are a few principles about creating your own
information products that you can price at a premium:
1. Premium Infoproduct Tip: Pick Topics That Are Emotionally Loaded
Here are some topics that sell incredibly well because
they are tapped into the emotions of the buyer:
- How to lose weight quickly
- How to create wealth
- How to attract a date
- How to stop smoking (or any addiction)
- How to invest for security
- How to setup your own home theatre
Now not everyone is passionate and emotionally attached
to each of these, but for certain markets, the desire for
achieving these goals is incredibly emotionally charged.
If you can convince your market that you have an approach
to solving one of these issues, you can offer a substantial
premium on your information products.
There are literally thousands of these types of topics,
and the system to uncover them is outlined in the
Ultimate Information Entrepreneur's Success Package
over at: http://www.infoproductcreator.com
2. Premium Infoproduct Tip: Position Yourself As An Expert.
We all know, experts can charge a huge premium on their
products and services.
When you've selected a topic that is backed by a highly
emotional desire, equally powerful is persuading that
market that YOU have the answer they so badly want.
You've heard the saying - "You get what you pay for".
Truth is, we've had this philosophy deeply engrained in us
since birth, we believe it, and it is a powerfu psychological
trigger that justifies paying a premium to experts.
How do you become positioned as an expert?
Creating information products, reports, ebooks, and
especially audio and video products will certainly help
build you up as an expert.
Publishing an online course, minicourse or e-course
will help to build trust, credibility and brand you as
Using the system over at: Automated Income Streams
(http://www.create-e-mini-course.com) you'll find a
template that makes writing highly effective e-courses
Conduct a series of teleseminars - even if you bring in
other experts to start off, will build you up as an
Just about anything you can do that demonstrates an
understanding of your market and some solutions to basic
problems will build your personal brand - each notch
gets you closer to creating information products that you
can offer at a premium
3. Premium Infoproduct Tip: Leading Edge Information Delivery
Not only will people pay a premium based on your topic
and your own position as an expert, but they will pay a
premium for information that is presented in the most
To take an example, its tough to get more than $27 for
a book or ebook, but bundle that ebook with a couple of
20-minute audios, some screenshot videos and you can
turn that $27 product into a $97 product.
You can even reformat your ebook onto regular page size
and package them into a binder with a workbook and some
audios and get your product into the $297 to $397 range.
Add some video, a taping from live events or even some
follow up consulting and you can easily enter into the
Ask yourself this question, does a $297 course include
more than 10X the content or take 10X longer to produce
than your $27 ebook?
In fact, you can produce the written content in the same,
or even less time, and the audio content can be added
with a few days extra work by interviewing experts,
providing audio highlights, taping a telseminar,
recording a brainstorming or other simple techniques.
All total, you may work an extra few days, but have a
product that earns 10X more revenue at the same cost.
Does ten times extra profit in your pocket sound good to
Remember the principle of percieved value, make it a key
part of your information product building efforts.
The premium you can get for your infromation products can
easily make the difference between a part-time hobby
business and a full-time information product empire.
40 Proven Techniques For Finding Hot Topics To Write About
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