"How Much Will Your Product Idea Make You This Year?"

It's never easy to enter a new market or produce a new product for a market when you don't have a good sense for the buying power.

Very few of us have the time or resources to flounder around in a market or between unsuccessful products until we find a winner - we need that first product idea to be a winner.

When I created my first product to sell online, I was still working 60-hour weeks and learned what sleep deprivation was really like with a new born baby in the house.

I remember the self-doubt that crept in many times during those weeks as to whether I could even complete my first product let alone whether it would sell.

It would have been difficult to have gone through all of that and to have sold NOTHING - yet it happens over and over again when it really doesn't have to.

Now I can't guarantee every product idea you develop will turn into $30,000 in sales in your first year - but it is certainly possible and is nearly impossible to not make significant sales IF you become good at discovering the buying power of your market BEFORE you spend time developing products.

It's NOT enough to know that you have a market and that they have money -- at least not for me...

I want to see evidence that they are spending money - and lots of it.

So - I head over to my trusty Keyword Power Generator at: http://www.highertrustmarketing.com/part/wordtracker (I couldn't live without it...) and do an hour or so of keyword research.

First, to test your product idea to sell online, you want to find severall hundred to several thousand searches for related keywords - evidence that people are searching for products like yours.

Second, you want to see a broad range of keywords that people are searching for - all related, and you want to see several. If your product idea is based on a topic that is not generating 1000,s or 10,000's of searches, then move on.

Third, you want to pop over to Overture's View Bids Tool: http://uv.bidtool.overture.com/d/search/tools/bidtool/ and enter your terms to discover what advertisers are paying for top placement in the Pay-Per-Click search engines.

What you want to see is a high (higher than .50 is OK, higher than $1 is quite good) on each of the top 3-5 listings, not just on the first listing.

What does this tell you about your product idea?

Typically if advertising revenues are high, it means customers are buying - otherwise advertising revenues decline.

Even better, you have the links to click on that allow you to find out excatly what types of products are selling.

For example - let's take the keyword "resume writing"

We find TONS of demand - hundreds of thousands of searches each month.

Next - we find pretty good advertising revenue, in the $1.00-$2.00 per click for the top 5 listings.

Now, let's see what is selling. Without an exception, what people are paying for is a resume writing service.

So - if your product idea to sell online was an ebook or course, there is NO evidence that there is a willing, paying market to learn.

In fact, let's do something interesting - let's enter "how to write a resume" as your keyword. A logical search for someone looking for ebooks or other information on the topic.

The results are brutal - less than .20 for the highest priced bid on Overture.

Do you think out of the millions of PPC advertisers, that such a low bid would occur if there were lots of HOT customers for resume writing information?

Absolutely NOT!

In fact, I've known ebook writers who have been burned by this very market - with this 15-minutes of research, they could have saved thousands of dollars and months of work had they just tested their product idea to sell online.

Don't make the same mistake.

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