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We see them each and everyday as we help entrepreneurs through Information Marketer's Zone ramp up their information product profits online, there are mistakes that cost ebook writers, video creators and membership site owners dearly…

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Many people have been asking us over at InfoMarketer'sZone when they will know how to find the next big breakthrough that will lead to a growth in their online business.

It may be taking that step to full-time, placing your bets on a single product or taking an offline business or career online…how do you know if it is YOUR time?

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Product Launch

Product Launch Profit

I get asked frequently if pre-planned product launches are the best way to organize your entry or next product release into your industry or if it is better to quietly enter your market and build over time.

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A question came up from my post of two-days ago around 2-Day information products via interviewing experts or authority figures in your marketplace.

The question was…"What if I am a complete newbie who does not have relationships, does not have a list to offer to the expert in terms of garnering publicity. Why would they cooperate with me?"

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I'm fascinated that each time I talk with a successful entrepreneur discovering that a key part of their success is due to one or more mentors.

I remember  starting online back in 1999 and having both paid and "friendly" mentors that helped me with everything from mindset through understanding the business models, warning about common pitfalls and helping with various tools and resources.

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People who know me will not be surprised when I once again share the power of having your own information products for sale online.

Not only do they sell like crazy, hold incredibly high profit potential and brand you an expert in your field, the fact that you can build large partner networks to help send you free traffic and make you profits while you sleep makes this business a no-brainer.

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For many years I used to look at successful entrepreneurs as the ultimate champions in life…those who decided not to be controlled by someone else, not to follow but to take charge and build something new.

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Last weekend in April, who saw that coming?

We continue work this week on production of a 10-part video course we will soon be making available for no-cost to you.

It's an exciting, but very intense project that we are putting together based on the feedback of our tens of thousands of email subscribers.

More on Top Reads Of The Week – April 28

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In an earlier blog post around Permission Marketing we talked about why email marketing is more important than ever before, the next question often surrounds how you can improve your email opt-in rate in order to get better at converting visitors into email subscribers.

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Can't believe it's Sunday already, this week has flown by.
We reached 6000+ followers on Twitter this week, that comes purely from sharing valuable content AND from involving ourselves in conversations each day.  I would love to hear from you, follow us on Twitter Right Here, we will follow you back.
I'm a huge fan of continuous learning, each day I start with my top priorities and each day one of those priorities is to learn 1 new thing that we can apply to our business to keep them growing.
That means sifting through thousands of articles, blog posts, books,courses, etc…
The best resources we could find for you this weekend are:
 5 Tactics To Grow Your Email List - I like material that is clear, simple to follow and that I know works.  This advice meets all of those criteria
 The One Critical Decision - Jeff Walker is one of this generations top online business success stories, so how useful would it to be to hear about how this one big decision led him from despair to massive success? Very powerful and impactful video.
 Growing Your Influence And Earning Potential - With online marketing, social networking and media, the rules of how to reach the top in your market have changed.  It's all about influence – in this video you can learn how to build influence and gain profit
Why Email Marketing Is Not Dead – Just when the mass market thinks that email marketing is dead, we learn exactly how some of the highest profit internet entrepreneurs have figured out otherwise
Have a comment or something to add to this list…leave us a comment
Success….
Jeff Smith

More on This Week's Online Success Reading List – April 21