There's no feeling better than launching your 60-100 page ebook to your market and then seeing your first orders come in within minutes or hours of your launch.
You've put a few weeks work into creating an information-based ebook, a "how-to" guide to help people do anytihng from losing weight, to managing stress, getting a better job through improving their relationship and now it all comes down to this….(if you don't yet have your own ebook – take a look at the Ultimate Information Product Success Guide to help you get started quickly and easily).
How Do I Sell My Ebook?
My top 3 ways we sell every ebook we release:
1. Affiliates – we make sure to setup an affiliate program and seek out top authority site owners in our niche so that when we launch, we hit a market hard to gain momentum and make early sales
2. Blog – blogs just simpley work! If you post each day, know your target market and understand the keywords that visitors will use when looking for information you provide, then blogging will bring you the traffic you need to sell your ebook
3. A sales process that converts visitors into subscribers and subscribers into customers. You can either send people directly to your sales site and then try and grab those that don't buy into your list (via an exit pop-up as an example) or you can drive traffic to a landing page designed entirely to sign up subscribers and then expose them to your main sales page via your email campaign. Either way can work, just make sure you do have a process for capturing visitors, turning them into subscribers and continuing to convert them to buyers.
Your top priority should be getting these 3 steps (and their associated processes) locked and loaded…this alone is a model capable of generating 6 to 7 figures in sales from your ebook.
Once you have these steps nailed, you can add traffic and momentum via techniques such as press releases, article syndication, YouTube video marketing, paid advertising, etc…
When it comes to deciding how to sell your ebook online, focus on the big 3 – blog, affiliates and a series of pages that convert and you'll be watching your bank account grow.
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You're well on your way to completing an ebook, now the question becomes what ebook marketing techniques should you use to stack the deck in your favor?
It's true, the very best book, ebook, course or information product will fall flat on its face without superb marketing...I've seen it happen many times before.
It's also true that there are only so many hours in a day, so you want to spend time on the the BEST methods for ebook marketing.
Though there are many ways to market ebooks on the internet, the system we outline inside InfoMarketer'sZone (and the one we have used more than a dozen times to launch new ebooks) puts the most IMPORTANT marketing methods first so you can spend the least amount of time on those methods that bring you the most profit.
BEST EBOOK MARKETING METHOD EVER!
Recruit authority affiliates. Right at the top of the list is getting the top producers working for you out of the gate.
When you start out you
- don't have a big name,
- don't have a website that gets tons of targeted traffic,
- don't have a bond with the market yet
So how do you reach your prospects before you spend months getting these pieces in place? Simple, you work through authority affiliates who already have all of these and watch the sales roll in.
Having a few of these parterships in place can mean big sales, and more significantly, momentum.
Hundreds or thousands of other affiliates who use tools to guage top selling ebooks in their niche will see your ebook momentum and will jump on creating even more momentum.
If you limp out of the gate, it will not work near as well and you will more likely have to settle for a longer, slower build-up of sales and profit.
There are many ways to track these top players down, but here's just one…
Step 1 – Head over to existing affiliate directories like Clickbank, Commission Junction or Linkshare and use these directories to find the top performing ebooks around your niche market. Ideally you want 4-5 top titles.
Step 2 – Then, go to Google and begin searching for the title of those ebooks – the top results will provide you with several authority sites who are selling those titles – many of these will be your authority affiliates.
Step 3 – Next, contact those site owners and offer them a review copy of your ebook, let them know why it's different and why it will sell
Step 4 – Finally, real them in. Once you have some feedback from your targeted affiliates, you can present them with an offer to join you as a "first mover" affiliate at special terms (better commissions, extra tools, interview content, etc…) that will increase the chance of getting them on board.
You can also use JV brokers to establish the initial affiliate leads and contacts, then you can follow the same process as we outline here to hook them and real them in.
We have this system with templates we have used in the past inside InfoMarketer'sZone as well as many other ebook marketing techniques outlined in great detail…they really do work.
In addition to leveraging authority affiliates you can also add blogging, YouTube videos, article syndication and search engine optimization to your ebook marketing toolchest, these are also highly effective techniques to build traffic and sales for your ebook publishing business.
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Getting set to write your own book, have it all planned out and you're ready to rock & roll?
Not so fast…makes sure you take a good look at these 3 realities of book writing that blow the mind of authors who are otherwise surprised.
1. You must spend as much (likely more) effort on marketing your book or ebook as you do writing it. Wait a minute, don't publishers take care of marketing your book? Not at ALL! Even more important is to understand that the book marketing game has changed significantly. Members of InfoMarketer'sZone are completely surprised by how they can build a huge platform using the internet in advance of their book launch by using mailing lists, blogs, social networks, article syndication and affiliate programs — only now are book writers starting to catch on to these stealth marketing techniques because they work so well, get great results and build a foundation of followers that you can market to again and again.
2. Alternatives to traditional publishing are abundant. Why wait months to get your book published, conform to rigourous publishing standards, take a pittance of money for each copy sold just to have the "priveledge" of having someone print your book? Times have changed, self-publishing is not only far more profitable, but can be done extremely quickly with full control and credit
3. Moving up the value chain. People who work through the roadmap within InfoMarketer'sZone soon see the incredible potential of moving from one-time, non-fiction books that earn them $1-$3 per copy sold toward a virtually unlimited world of information publishing where they can quickly launch a highly profitable line of information guides, ebooks, manuals, courses, subscription membership sites, teleseminars, webinars and the like. Instead of a part-time book writing hobby they are shocked to see they can create their own $Million information publishing business and get it rolling quickly.
Book writing and information marketing have changed…fortunately these changes favor you. All that's required is that you take advantage of the timing to get your own information publishing project started now!
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You want to start your own business and have been told that it takes passion to really succeed
You admire the passion that others bring to their business and wonder…"how did they find their passion" or "what drives them to try harder and ultimately succeed?"
Surely, finding your passion is both one of the most important, yet misunderstood and elusive things we all struggle with in life as well as in business.
To be a successful entrepreneur, you need passion…but what if you don't have 100% passion?
Re-Thinking The Role Of Personal Passion In Business
Funny how people think that you will automagically find a magical passion in your life and that somehow, without effort, this will turn into a pot of gold at the end of the Rainbow.
Know that this is not a criticism of you, but rather how we are all taught to think by a personal development industry that largely tells it to us this way so they can continue to make money as we try.
In my experience, here are the facts:
1. Money is made by giving people what they desire, sometimes they are aware of this desire (they want to lose weight to look better), sometimes they are not (who would have predicted the interest in iPod – nobody came right out and said I wish I had a device that played music, was a phone and connected to the internet).
2. Building a business is tough and exhausting: The process of finding or innnovating around market opportunity and then rolling out products/content and growing your business takes near superhuman endurance, determination, persistance and hard work
3. So, what improves your chances of succeeding with #1 and #2? Passion for some aspect of what you do. That doesn't mean you have to be passionate about every aspect of your business, but the more passion you can bring, the more likely you will have what it takes to accomplish #2.
Finding the Passion In Your Business
Here are two examples that help explain the role of passion in starting and running your own business:
1. A 60+ year old grandmother who overcame a rather debilitating disease and then became passionate about sharing that with others – that passion to help others overcame the challenges she had with learning how to start a business, market online, etc…in her 60's – she certainly did not like all aspects of the business, but she was driven by the passion to help others
2. I follow Wine Library guy Gary Vaynerchuck – he tells the story often of a passion for running his own business, having control of his own energy, time and earning potential as his PASSION. Wine was his first opportunity – taking the family business online so he became passionate about Wine NOT because he loved wine but because he knew this was the way he could run his own business.
The lesson….find SOMETHING about your business you are passionate about (creative, solving problems, talking with people, networking, control, etc…) and then use that to drive the determination and persistance you need to get it done.
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Are you ready to start your own online business or expand your offline business to earn more from the internet?
Chances are your next qustion then is …where can I learn internet marketing basics quickly so that I can make the most of my time and effort?
Having gone through the process and continually growing an Enterprise of online businesses, here's the techniques we can share with you that helped us learn the basics and continue that learning more than 10-years later:
1.Study successful online businesses carefully - not just WHAT they were doing but WHY it was working. I looked at what their web pages looked like, what they were selling, how they interacted with their market, how they got their traffic, how they monetized their traffic, and so on….you can learn a great deal JUST by doing this
2. I did buy products…by and large they were helpful. As long as I learned one new tip, technique, concept or strategy from each one I was happy. Back in 2000 I studied people who were successfully launching their own ebook and information publishing businesses – today that business is just one of our top models for making money online. In fact his was such an important part of our early success we put together InfoMarketer'sZone as a one-stop. low-cost but extremely practical resource for jump starting internet marketing – thousands of people have thanked us for paving the way for their online business success.
3. Taking Action. No fear…just jump in and expect that not everything will work, but be darn sure to recognize what does and what doesn't work so you don't repeat mistakes and don't ignore what does work
4. Network & Learn - anywhere I could…by email, phone, at seminars (now you have even more places via social networking) with my mentors…learning everything I could from them.
5. Scale What Works…Once I figured out something that worked, I outsourced so that it would scale bigger fast and so I could continue to learn new techniques and strategies that would add additional streams of traffic or income
That's it…it will start off slower than you may like, but as long as you are making forward progress (finding out what doesn't work or does work for you), then you are miles ahead of where you are today.
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Whatever you are doing right now, I want to you to quickly press play on the video below because this information is CRITICAL to the difference between making major profit oline versus wasting your time TRYING to make profit online.
Ok, I'll give you a hint…"thin tactical websites verus strategic niche domination"
Curious?
It's all here in this short business building roadmap message…
Have a question or like what you just watched? Leave us a comment!
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What happens if you want to sell your own ebook online, but you're not sure if you are the one to write it?
Is it ok to outsource the writing of your ebook to a ghostwriter?
Since we have direct experience publishing top selling ebooks that I have written completely and others where I used a ghostwriter, we can confirm that either approach will work.
There are however some factors you want to take into account when considering outsourcing the writing of your ebook or information product.
3 Tips For Getting Your Ebook Written
1. You want to control the outline.
No matter how much of the research and/or writing you decide to outsource, you want to outline your ebook, book or info product yourself. "How To", informational ebooks (info products) are best organized around a set of steps, tips, stages or tasks that will help your reader achieve the desired end result (lose weight, manage stress, train their dog, etc…) After all, that's why they pull their wallet out of their pocket and send you their order – so they can accomplish something they desire faster, easier or less painfully that they otherwise would be able to do. So, you want to do your research and find out what system will help them achieve their desired outcome – that becomes your outline and you don't want to leave this to someone else because writers don't get this and yet it is so critical to the success of your ebook or info product
2. Writing is as simple as talking.
When you write an information product, your reader is not looking for brilliant writing, they want to consume your information in a simple, effective, clear and concise way to help them achieve their desired result. Two things will kill an ebook – verbose writing or writing over the heads of your audience and wandering aimlessly around your topic instead of sticking to the outline. Beyond that, writing is very straightforward if you keep your points clear and concise.
3. Personalize your ebook.
Use examples from your own research, experience or from 3rd party research (interviews, case studies) — even if you outsource the writing of your ebook, you want to bring in your own opinions, experiences, knowledge where you can…it personalizes your system and makes your ebook unique.
Lastly – if you do decide to outsource part or all of your ebook writing, look first for a writer that has direct experience (or at least past experience writing) within your niche. The advantage is that they can provide experience and examples that add to the value of the ebook and they will often charge much less because they need to spend less time researching and writing.
The key to writing an ebook effectively is your outline, get that right and you will find your ebook almost writes itself.
If you want to tap into the #1 resource for information product publishing and marketing to get help writing, selling and marketing your ebook online, then check out Information Marketer'sZone – your one stop training site for high paid information marketers.
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A very important topic today, one that means everything to how you build the foundation of your online business.
When you start out online it is tempting to build your business using 3rd party social networking, blogging or content directory sites like…
- Google Blogger
- Wordpress.com (NOT wordpress.org which allows you to use the WP platform on your own domain)
- Squidoo
- Hubpages
- Facebook Fan Pages
- Twitter Profile
- Tumblr
- Ustream
Don't get me wrong, these platforms have their place in online marketing, should not be ignored, but here is what they ARE NOT!
These platforms are NOT designed to make money specifically by hosting your business websites (commercial websites) and in fact, make more money based on pure content so there is absolutely no motivation for them to support your commercial efforts online.
On the other hand, webhosting companies like HostGator (as our preferred example), make their money via website hosting…most of which are commercial sites or sites that are dependent on operating commercial activity to sustain their web hosting account.
It should come as no surprise then when we advise strongly NOT to ever build your web business based on 3rd party platforms other than high quality web hosts.
HOW TO STRUCTURE YOUR ONLINE BUSINESS:
1. If you are serious at all about business online, host your content with those who's specialty it is to keep YOU in business…in other words, quality hosting providers. You control your own pages, content and scripts/tools, etc…
2. Start with the fundamentals of building traffic by generating content hosting articles and blog content on your own domains with reliable web hosts…having great content is what people want so you will attract traffic and it will be meaningful to your visitors which means they will come back, trust and buy things from you
3. Once you have your base site and content program in place along with pages that are strongly converting your visitors into customers – look at additional methods to attract traffic and leads. Operating our own affiliate program and actively pursuing/supporting affiliates is still one of the best ways to pull in traffic (if you have your own products), guest blogging can be extremely powerful, posting on relevant forums with a strong call to action in the resource box, etc…
4. After doing all of this, you can then branch out onto 3rd party platforms and strategically bring traffic in from those platforms – of course here you want to pick the platforms that are most aligned to your market. If you are a musician, then Myspace is still good, business or politics – then Twitter may work for you, etc… These platforms though should be used with the expectation that the TOS will change and that they may disappear tomorrow (in terms of how we use them today). So they are purely ways to bring in additional traffic, build relationshps over and above what your own websites are already setup to do.
Don't make the mistake of thinking that hosting your website on Google Blogger or Squidoo, etc…means they will look out for your best interest…thsi type of thinking has caused many online marketers to lose tens of thousands of dollars in business overnight…you've been warned!
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I love these kind of questions, it tells me flat out that people are NOT thinking about a business, but a get-rich-quick technique.
I could just as easily substitute "Amazon Websites" for "InfoProduct Minisites" or "Adsense Websites" and the same mistake will have been made.
Think of it this way, what is someone came up to you and asked you "If I setup a store with a red brick front entrance will it make money?"
Does that make any sense?
No!
What you want to ask is "If I set up a business to sell outdoor camping supplies (as an example) to middle-aged consumers, can I make money?"
Amazon websites are not MAGIC, it is like any other online business…
1. You must pick your niche
2. You must know the keywords that buyers use to seek out products
3. You must generate traffic (understand that conversion on pretty much any site works at 0-5% with most solid sites working consistently at 2-3% so you will need 100's of visitors each day before ou will make sales consistently)
4. You must have a compelling landing page that gets your customre to take action (click through…most will simply click away and go to the next website)
5. You need to keep this working – even as search engines change their algorithms – what you have today could be gone tomorrow.
For this reason, I strongly suggest you look at the bigger picture – start an online business to target a niche and make selling physical products from Amazon a PART of your overall monetization of that niche.
For example, we target a niche within Yoga where we sell ebooks we have written, but we also offer yoga gear from Amazon and Commission Junction – this is in addition to ad-based revenue from classified page, etc…
Look at it as a real business rather than just Amazon websites.
Please leave a comment if you GET THIS…it's important to steer away from money-making-techniques to understand what starting a real business is all about.
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So many people come to us via InfoMarketer'sZone asking "what is the best business to start" as if there were only a handful of REAL opportunities to start a successful online business and they worked for everyone equally.
Yet, when I look around me at some of the most successful people I know, their business is driven 110% by passion…
1. The alternative health care practitioner that saw a vision of what it was like to dedicate his life to helping people and now operates a highly successful offline and online business
2. A grandmother that overcame debilitating arthritis to plan and attend her daughter's wedding, then wrote a self-published e-book that secured her retirement
3. My friend who gave up her high-paying corporate job to open a small art shop in a rural town and now makes more selling her paintings with a fraction of the stress and frustration
4. The mother who was inspired by hear autistic son who became valedictorian to write a book and help untold thousands of others going through the same or similar situations…you can read this story here:
5. A recent member of InfoMarketer'sZone who came looking to write a book to extend his career in technology, but after working through our program, re-considered and decided to pursue a lifelong dream of helping himself (and then) others become more healthy and fit. He now makes 3X his previous income, has lost 40lbs and is happier than he could have ever imagined.
The stories go on and on…
The message… "Don't EVER Underestimate The Power of Inspiration And Passion"!
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