I get asked quite often, what topics sell the best?
The reality is that the list of topics with high profit potential when you write and market your own how to ebook or info product are endless…I see new ones each week.
Here is just a small list of the topics that have sold like wildfire!
- Health topics such as How To Cure Yeast Infections, How To Stop Tinnitus, how to lose weight naturally, From Skinny To Muscular, How To Conquer Menopause
- Self-improvement topics such as: How To Stop Panic Attacks, How To Overcome Stuttering, How To Bury Fear, Take Action Now
- Weight loss: Six pack abs, diabetic diet, How to be funny
- Relationship: How To Win Back Your Ex, How To Be The Best Lover Ever,
- Entertainment: eBooks about specific video games
- Other Ebook Topics: Chicken Coop Living (How To Build Chicken Coops And Care For Chickens), How To Train Your Dog In One Evening…
Where To Find 1000's of Hot Ebook Topic Ideas…
1. Clickbank Marketplace…is a great place to look since they organize their category listings by popularity with the hottest sellers appearing earlier in the list. They also measure thinks like average selling price and something they term "gravity" which is a measure of how many "affiliates" are making sales of that product - another indicator of how popular that topic is.
2. Ebook Mall…same idea as Clickbank with a growing list of very interesting ebooks. Again, you can find the most popular title by category to help determine which topics and titles are outselling the others.
3. Amazon.com…most of these will be physical books, but certainly perusing the titles of Amazon books by category and ordering them by popularity can give you a sense of the top selling titles in your area.
4. All Conferences… This is but one conference, workshop and seminar directory we like to monitor to find highly profitable info product topics. Why look at conferences and seminars when considering writing an ebook? If a target audience of several thousand people are willing to pay $300, $500 or even $1000 to attend a conference on a particular topic, do you think they would be willing to spend $67 or $97 on your information product? You guessed it…by looking at high-end info products you can choose a topic that has the potential for much greater profits and more wealth than you ever imagined.
Before we go any further - please take a few minutes and watch this very important video where we walk through the Clickbank directory and point out 5 Million dollar info product topics and WHY they are top sellers…Go ahead and watch and then carry on below.
WHAT ABOUT COMPETITION
A common concern from new information product publishers is how to target markets with lots of potential that also have lots of competition. A good example is weight loss or certain health niches.
Two points that should help you overcome this fear quickly…
1. Don't be afraid of competition - you should look at it as the "holy grail" of information marketing. If you want to surf, you don't go looking for calm water, you want big waves. Just as a surfer puts himself or herself in front of a wave, you want to do the same thing with your ebook. The good news is that the "waves" of demand for ebooks, report and info products tend to be consistent over time. 90% of the topics that sold well 20-years ago, still sell well today. What that means for you is that you can write a book today and still sell it 5, even 10 years from now - a concept we will get into further later in the course called "leverage"
2. Have confidence in your marketing. Even though there may be hundreds of books on your topic already, we are going to cover techniques in this course that will help you "out-position" and "out-market" the vast majority of your competition - so don't be afraid.
REALLY IMPORTANT STUFF
OK, so there are thousands of high-potential topics for your own how-to information guides out there…what REALLY makes the difference in what sells and what doesn't then?
Here it is…the positioning of your topic must target a highly desirable, sometimes irrational desire to BE, DO, HAVE or to AVOID something in their life. Frankly, your info product must target something BIG and IMPACTFUL in someone's life. What makes a basic info product into a top seller is the ability to promise a desired OUTCOME not just inform.
So, what does this mean.
Let's say you want to write a book about how to use the latest $2,000 digital camera. Here are two alternative ways you could target that topic:
1. You write to inform the user of all the features and operations available on the camera - a comprehensive guide to all the features they could use — OR –
2. You could write an ebook about how to use this $2,000 camera to become a top Wedding Photography Professional or how to use the $2,000 camera to take the best night exposure shots…etc
The difference is that in #1 you are "informing" whereas in number 2 you are delivering a desired RESULT to someone's life through the information you provide.
Big difference right?
If I happen to jump on the internet and begin searching for information on how to be a Wedding Photographer because that is my irrational, highly desired dream for my life and come upon your ebook that tells me exactly how to take Wedding Photo's with this affordable camera - I'm going to buy it at almost any price!
TO CONCLUDE…
So, to summarize:
1. There are thousands of potential topics upon which you can base your own six-figure information publishing business
2. The criteria is to target powerful, irrational desire to BE, DO, HAVE or AVOID an outcome in your audience's life
3. There are many places online where you discover topics you KNOW are top sellers - start with those
4. To position your information in a way that promises to help your customer BE something they are not today, Do something exciting they cannot do today, Have something they currently wished they could have or Avoid a pain or situation that they are scared to death of facing.
What about you…do these give you new topic ideas or help you determine if your how to ebook topic is in-demand or not?
What questions remain about finding and positioning topics for your own ebook, report or info products?
Leave us a comment and we'll help you pick your topic so you can move on with us to the next step in just a few short days.
In the next 5 days we will post Lesson 2 of our 5-part "Mastering Ebook Profis" Free Workshop posted to this blog. Until then, get cracking on finding your ebook topic so you can take advantage of the real fun coming up.
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Filed under ebook workshop, write a book, write an ebook by jeff
What would it take for you to put together a 40-50 page, how-to guide that you could sell on the internet to a large market of hungry buyers already looking for information?
What if you could research topics within health, travel, relationships, business, psychology, consumer electronics, sales, pet care, alternative health…or 10's of other market segments and develop your own personal, automated profit center on the internet in the next 30-45 days?
Believe me, there are ebooks, reports, home study guidebooks, training programs and membership sites within these markets (and many others) that earn their creators 5 and even 6-figure per month sales.
Could you use an extra $5,000/month, $20,000/month or even $50,000 month? The top how-to products inside Clickbank earn MORE than that amount…so yes it is possible.
My name is Jeff Smith, author of the top selling Ultimate Information Entrepreneur's Success Package , operator of the highly respected Information Marketing Zone - two of the premiere places top information publishers and marketers spend their time to grow their businesses ever bigger. We also operate 4 different niche market, info product businesses with more than 12 products currently being sold.
With more than 10-years experience developing Millions of dollars in information-based products, we've seen just about every success story and many failures too…that gives us unique insight into what makes one ebook a 6-figure seller while another barely generates enough interest to sell a few copies each month.
WHAT THIS EBOOK WRITING WORKSHOP WILL DO FOR YOU
Today, we are launching the 5-step Info Marketer's FAST START program - where each week we will have a new installment with the 5 key steps you need to succeed with your own how-to, informational ebook, report or info product.
And…we will support you too!
Under each blog posting we want you to post your challenges, your questions, your progress and yes, your successes too. We will be as interactive with this as you want to be. This takes time, but as long as we see that you are interested in learning this powerful system and applying it to your own business, we will be happy to help you get the most out of this course.
So, over the next 5 weeks (starting with Lesson 1 later today), we will be covering:
Week 1. Developing ideas that have high commercial appeal - this is a science (and artform)- in itself, believe me, 98% of my clients are missing the mark because they have not chosen a topic that hits the "sweet spot" for their marketplace
Week 2. How to outline, organize and target the information they have into an ebook that not only will appeal to customers, but will position their information in a way that is percieved as higher value - thereby placing them into a higher range price opportunity that will attract more affiliates, sell you more ebooks and bring you in higher profits
Week 3. Creating a website infrastructure for marketing, selling and following up on your ebook e-commerce business
Week 4. Advanced marketing techniques that will drive more traffic and make more sales for their ebook
Week 5. Advanced info product marketing techniques that will help them move beyond ebooks into a real info publishing business.
WHY ALL THIS FOR FREE?
Look, I understand that starting out is nerve racking, sometimes a little scary and often you are skeptical about people pushing products and services on you…instead you would like to give this a real try before you seek more help from anyone.
Creating and marketing information products has given my family and I more freedom, satisfaction and joy than I could have ever imagined…not only is this a very financially rewarding business, it is also fun and exciting - a refreshing change from the boredom and frustration most of us have endured over our previous jobs and careers.
So yes…in a way, I'm saying this can be your way out of living a "normal" life and entering into a period of your life that is extraordinary, fulfilling and highly rewarding. A lifestyle where YOU own your own product, YOU call the shots, YOU create your own wealth and security and YOU decide how hard and when you want to work.
Ready to get started?
Go ahead and let us know more about you, where you are in the operation or planning of your own info product marketing business and what challenges or tips you would like to see through this course.
Remember…you'll get much more out of this if you are interactive. This is your chance to tap my brain (normally I charge $250/hr for consulting) and I promise I don't bite.
Leave us a comment below…and get ready to begin the exciting journey of becoming an information product publishing entrepreneur.
Okay - let's continue to Lesson 1 where we cover "Finding And Positioning Your Ebook Topic"
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Filed under ebook workshop, write a book, write an ebook by jeff
That's what most of us want isn't it? To write a book that has our name on the front that we can hand to those around us, share with our industry Top Guns, tell our kids about when they get older and put some extra money in our pocket as we work toward becoming a top paid writer who can eventually quit their frustrating day job!
One way to do that is to get a literary agent and sign a publishing contract with a nice, healthy advance where you can take a month or two off of your job and write your book…or work at it each evening while you continue in your current job.
That's okay for about 150,000 authors out of the millions and millions that try and get published each year…of course there is also the self-published route where you can actually make much more money, but may have to compromise on the "famous published author dream", at least to begin with.
In fact, the growing popularity of ebooks - especially non-fiction, how-to ebooks, make this not only a dream-come-true scenario for aspiring writers, but a very lucrative information publishing business that can have you earning well beyond your current job or career.
Over at Information Marketer'sZone we've had six-figure ebook and info product publishers who are well on their way to earning 7-figures all kicked off by a 40-60 page ebook they decided to publish in their spare time.
Whatever path you decide to take with your goal to write a book, you will benefit from this great summary of what you need to get published (or sell books if you are self-published) from Susan Harrow of the P.R. Examiner titled "Find a Literary Agent: Get A 6-Figure Book Advance".
In her article she mentions two of the most important aspects of book marketing - self-published or not…
1. Having a platform - which simply means have you created a following through some of the techniques we share within InfoMarketer'sZone such as list building, landing page opt-in's, blogging, teleseminars, and a website that works well in getting your visitors to take action.
2. Have a marketing plan — in more than 40-hours of videos we share basic and advanced marketing techniques for exposing your book, website, business and personality to the hottest buyers in your marketplace using everything from press releases to YouTube videos, from search engine optimzed content to paid advertising — leaving no stone unturned so that you can generate a flood of traffic and activity around the launch and sale of your book.
Whether you use these techniques to get your first 6-figure publishing advance or whether you build yourself a 6-figure self-publishing internet empire, the rewards will be the same — recognition, prestige and a much fatter wallet with a very large dash of security from the ongoing recession thrown in for good measure.
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Filed under write a book, write an ebook by jeff
Did Kindle ebook reader create self-publishing? Of course not! Were there independent authors and entrepreneurs that figured out releasing their own books and ebooks in digital format was not only a great way to get their projects to market quicker but also could earn them a small fortune online BEFORE Kindle - absolutely.
We've been helping authors, speakers, trainers and entrepreneurs self-publish their own ebooks, audio programs and training programs for years over at Information Marketing Zone - and what each person learns is that…
- If you know how to market yourself and your book or ebook, self-publishing can be far more lucrative than traditional publishing
- Digital publishing - ebooks, digital reports, online newsletters, subscription membership sites, webinars, online coaching programs, teleseminars and the like are all high-profit product creation techniques for sharing non-fiction information with your markets - sometimes for 10X the amount of a typical book you find in the bookstore
- Digital products can be released in 45-days or even less…a far cry from the 6+ months it typically takes to get a book published…which means you can test new topics, build your readership and make more money faster with digital self-publishing
- You can build in market feedback which you can immediately put back into your writing and publishing business to improve your offerings. For every ebook we sell online we survey our marketplace twice (once a few days after getting the book and again a few weeks later) which gives us additional feedback, new book and ebook ideas, requests for additional consulting and services as well as rave reviews and testimonials - all automated as part of our email follow-up campaign which automatically goes into effect once an order is placed for one of our ebooks
- By offering online affiliate programs you can expose your ebook or digital information product to millions and millions of eager buyers with software that tracks all of this for you and automatically pays you and your affiliate when they make a sale for you - day or night.
Yes, Kindle certainly may be massively changing the way publishing models work - many authors will now consider releasing digital, self-published versions of their books first whereas a year past, they would never have thought of this option.
But for many of us - we have been doing just this for the last 9-years when the first ebooks hit the market being sold by their entrepreneurial authors from their own websites.
Today, the opportunity to package knowledge, experience or research into digital information products (ebooks, reports, presentations, trainings, videos, etc…) is even bigger - it seems that finally the world will be catching up to us thank to Kindle.
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Filed under self publishing, start a business, write a book by jeff
Even with one of the most comprehensive, take-you-by-the-hand, proven info product marketing systems based on the Million dollar info product publishing business secrets, there are still many who will NOT be able to use this information in their quest to create wealth with their online business.
Why not?
We know the systems work.
We teach and support every client so that they WILL succeed with their goals.
The system includes tools, video training and even ongoing support - seemingly, everything you need to turn yourself into the next Million dollar information product publisher on the internet.
But that doesn't happen in every case and we see why…so here are 3 Tips that high earning information product publishers put into action - and that YOU can use to make sure you follow in their footsteps fast.
1. They match a commercially viable desire to be, have, do something pleasurable (or avoid something painful) with a personal PASSION! Look back in history at the greatest earners…
From Rockefeller who was passionate about operational and business efficiency and philanthropy (giving 10% of his earnings from the very biggining with much more later) to Bill Gates who saw a PC in everyone's home knowing the impact on communication and on our lives should this reality occur - your quest to build a wealth creation internet business must rest on an underlying passion for your customer, your product and/or your business.
2. Thinking BIG! Wealth creators think well beyond where others think.
Here's an example, the normal way of thinking when you start your information product marketing business is to write an ebook and put up a website so you can sell a couple of thousand dollars worth of your $27 ebook.
Thinking BIG would mean you would start with a clear, unshakable vision of what your business will ultimately end up to be…even if it takes longer than you expect. So - instead of a $27 ebook you would be thinking of a Multi-Million training company that is taking the principles you use to help someone achieve something (or avoid pain) in their life where you have a multitude of products and services that you spin out…some of which are 100% yours, some of which are joint ventures and others that you completely license out keeping a percentage of the profits while someone else builds your wealth passively.
3. Network and collaborate. In today's day and age collaboration is more important (and easier) than ever. An affiliate relationship here, a joint venture there, a virtual assistant contract, a co-marketing agreement, and so on…
If you spend your valuable time thinking BIG and fulfilling your passion, it is equally important that you work in a constant state of "purposeful collaboration". I say PURPOSEFUL because networking for the sake of networking, and collaborating with just anyone for any purpose is not productive and can be quite distracting. Instead, if you have a clear purpose and clear BIG idea, you can then attract those who you can bring along with you on your journey to wealth and expand your internet business.
Wealth comes to those who think BIG, act with PASSION and seek to share their wealth through purposeful collaboration…are you up to the task?
Mix these 3 critical info product money-making actions with a highly effective support, training and resource system and you have all the makings of building your own information product marketing empire.
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Filed under info product, infoproducts, information marketing, internet business by jeff
In this day and age of low wage increases, part-time work or being out of work altogether, it makes more sense than ever for you to write a book, put together your own ebook or share your information as an audio or video - otherwise known as information products.
Unlike a traditional published book, when you write a book and publish it yourself you can make up to 60% or more from print versions of your self-published book, and up to 90% of digital versions such as ebooks, audio download products, paid membership sites and the like.
What topics would you write about?
Non-fiction, informational topics - there are thousands of them where you can share personal experiences, how you have overcome challenges in your life, or research a problem or challenge and release your book within weeks.
Over at The Ultimate Information Entrepreneur's Success Package, there exists an outline that helps anyone turn common questions about everday life circumstances into top selling books or ebooks creating brand new income streams for their authors.
Many of these ebooks and books can sell for $47, $67, $97 or more (depending on how they are packaged and how they are presented to your market).
Because non-fiction, information products address highly emotional, sometimes irrational desires to overcome pain or achieve pleasure in your customer's life they are in high demand and can be sold at a premium over traditional published books.
Can you research the top remedies for hemorrhoids that will help others comfort themselves?
Could you write a book about techniques for helping raise challenging kids?
What about starting or growing a business or achieving great things in a certain career path?
There are thousands of topics that can turn into dozens of ebook or book sales each week and earn you an extra $1,000-$5,000/month within weeks after releasing your own product.
Write A Book Helps You Thrive - Not Just Survive!
It is the #1 way you can position you and your family effectively in this new information age and reduce your reliance on other people to gain your wealth.
We must explore new income opportunities these days, the promise of making money through investments, real estate or other methods that involved compound interest are gone - and may not return in this lifetime.
The real answer is "leverage" - learning how to make more money with less effort. Setting out to write a book is one major way to leverage your time. By taking 30 to 45 days to write your book and then earn profit for months and years to come is the way to not just survive - but thrive in these challenging times.
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Filed under Writing, write a book, write an ebook by jeff
If you are ready to market your book, ebook or information products online then you are probably asking yourself this question…"What webpages do I need to get my product on the inernet and start making some serious money!"
No doubt, you realize to sell your book or info product on the internet you need to have a webpage for that product - telling people what it is, giving them information on how much your ebook will cost and giving them an order button so they can place their order and give YOU their money.
But what about other pages such as…
- Landing pages or "squeeze" pages?
- A blog
- Thank you pages once your customer has ordered
- Content pages that help drive traffic to your product sites?
Yes, your priority is to get a page up that tells people about your book, ebook or info product - after all, until you have that, they cannot buy. We call this your "sales" page.
You may have come across those who suggest you create your sales page using html - the standard way of creating "static" websites on the internet with tools like Dreamweaver, HotDog, or the dozens of other tools you can use to create html webpages.
Another option is to use a blogging platform like Wordpress (which is free and easy to setup with automated installs as part of most web hosting packages today) and to select a Wordpress theme that lends itself to a single-table design that is used in most sales or squeeze pages. All this means is that it doesn't have all the extra columns, headers and footers that you see on most blogs because the purpose of the page is to sell your product, not to have people click off of your page.
So, we have multiple different page "types" and two ways each page can be developed - don't get overwhelmed by this, it really isn't as tough as it sounds. Here are some guidelines to help make sense of it all…
To get more information, help, tools and specific instruction head over to InfoMarketer'sZone where the top internet marketers of books, ebooks and information products hang out.
Your Info Product Website Layout Plan
1. You have a sales page from which you sell your product - this could be static html or a Wordpress single page theme, but shouldn't have any distractions such as columns or links to click away. An example of a typical sales page format would be This One.
2. You ideally have a "squeeze page" that gives away something to get people to join your list - by getting them to join your list you improve your chances of selling your product AND you can continue the relationship with your list to sell them more (and even different) stuff over the months and years to come. Your squeeze page could either be static html or Wordpress theme as above - single page, no distractions. Here is an example of a typical squeeze page design.
3. A blog with dynamic pages with the purpose of providing dynamic content (example - daily updates, comments to your postings, rss backlinks, etc…) which drives traffic to your blog. Your blog should have "off-ramps" to your squeeze page and sales page to drive the flood of traffic you will generate to your squeeze and money pages. Typically a dynamic blog will have a different theme than the blog you may have used for your squeeze and sales page (if indeed you did decide to use a blog to construct those pages). These "off ramps" would be links to the special offer giveaway as part of your "squeeze" page or links to the actual product itself - these could be ads on the sidebar columns of your blog, a banner across the top or text-links throughout your blog postings that refer back to your products as relevant.
4. A thank you page which is similar in design to the #1 pages above - the purpose is simply to thank them for signing up to your list or for buying your product with instructions on what to expect next with the possibility of also including a back-end offer. Once again, these pages would be developed in either traditional html or as a static page on the same blog theme as your squeeze and sales page above.
These are the main pages you need for your site. Whether you choose to develop them in Wordpress or as part of a traditional html design is up to you - if you don't know html and are not interested in learning, then Wordpress offers a great alternative. Chances are you will be buying a relevant theme - but they are typically not expensive in the $47-$97 range for most themes.
One of the best theme's I've come across for quickly creating minisites (sales pages) and single page squeeze pages in Wordpress is 7 Minute Minisites theme - makes it so simple.
Now you have the layout to make money on the itnernet selling your book, ebook or info product - this shouldn't take you more than a few days to get up and running putting more money in your pocket faster.
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Filed under info product, information marketing, internet business, internet marketing by jeff
Since each one of us has several things in our life that can lead to top selling ebooks, the challenge then becomes getting your ebook written and published - then knowing how to market it effectively so that it sells - you help people and get paid for doing something you love.
What type of life experiences can you use to write and publish your own ebooks?
- Life challenges you have overcome
- Hobbies that you are passionate about
- Major life experiences (travel, buying a house, getting married, etc…)
- Just about any topic that you are interested enough in to research and help others understand better
So, now that you know there is at least one top selling ebook inside of you - how do you turn that desire to write an ebook into a reality - and how can you make some good money with your ebook so that you can free up time, enjoy releasing more ebooks and information products and create some security for you and your family?
The first place to begin is The Ultimate Information Entrepreneur's Success Package which is the #1 resource for outlining a complete, A-Z blueprint for planning, designing, finishing, marketing and growing your ebook and info proudct buisness.
Here are 5 tips to help you get started writing your ebook:
1. Plan to address a desired outcome. When you write an ebook, plan less to "inform" your audience and more to "instruct" them toward achieving a higly desired outcome. If you are helping them plan for a wedding - instead of telling them all about the wedding process, give them a step-by-step planning guide as part of your ebook and you will discover that your ebook will be in greater demand and can be spun into other revenue generating opportunities in the future (such as a preparation course, home study program, seminar, etc…)
2. Start with an outline…let questions and feedback from your market guide the outline of your ebook. Instead of you sitting at your kitchen table or in your home office trying to think of what to write next, review message boards, read magazines on your topic, survey your market and learn what questions they want answered - use these to guide your ebook outline.
3. Get your first edition to market fast! Inside The Ultimate Information Entrepreneurs Success Package we work on a 45-day program to take your idea and have a website offering your ebook making you money on the internet. This 45-day plan is organized around part-time allocation of time - if you have more, you can accomplish this task even sooner - within a couple of weeks is not unrealistic. Dont worry about perfection or quantity of information - if you have a 60-page ebook that outlines a set of steps toward accomplishing a desired outcome - release it and begin to drive sales immediately. You can always come out with an updated edition anytime you want because it is YOUR ebook.
4. Focus on your Title. As book writers, authors and entrepreneurs we need to spend as much effort and focus on coming up with compelling titles and headlines for our ebooks and info products as we do planning and developing the content. Yet over and over again I see people with terrific products fail in the marketplace because they have a lacklustre title
5. Full, frontal assault. If you don't know that much about internet marketing - about how to generate traffic to your website, about how to get pulicity for your ebooks, about how to take payment online and about how to build an army of affiliates who will promote your ebooks day and night (while you sleep), then fast-track your internet marketing training using a program and support from Information Marketing Zone so that you build quick traffic, sales and momentum with your ebook marketing effort.
You may be shocked to realize that many 6-figure and 7-figure ebook and info product marketing professionals started from scratch with no experience in writing, publishing or internet marketing and yet completely turned their life into a highly rewarding, fun, exciting and extremely profitable information publishing enterprise. You can do the same by paying particular attention to these 5 secrets to writing and publishing top selling ebooks.
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Filed under Entrepreneurship, ebook, info product, infoproducts, information marketing by jeff
We just finished up a 1.5 hour interview and tutorial on writing book titles that sell which is now uploaded to Information Markter'sZone when an article appeared in the New York Times titled "Titlenomics, Or Creating Best Sellers".
On the heels of the tremendously successful Freakonomics - the best selling 2005 book by Steven D Levitt and Stephen J Dubner, a new book has been released by Claire Shipman and Katty Kay titled "Womenomics".
So, the debate about what makes a great title for a book and how often successful title patterns can be copied ensues.
What is clear is that great book titles contain the following charateristics:
- Attention Grabbing - great titles instantly grab widespread attention - take one of the top selling non-fiction books on Amazon right now "Virus of the Mind: The New Science of Meme". Virus of the mind certainly grabs our attention, leading the way for a solution that is "New"
- Emotionally Grabbing - titles that are most effective at converting "lookers" into "customers" do a very good job at tapping into the emotion of particular pain or desire for pleasure in one's life. "How To Win Friends and Influence People" is a great example. One of the most fundamental human emotions is to be "wanted" - to "fit in" and to "be loved" all of which are covered by this simple title.
- Achievement Grabbing - the other main trait found in many excellent book titles is the promise (implied or overt) that the information contained in this book will help you to finally fulfill your desire and help you come closer to overcoming the pain or achieving the pleasure you desire. For example "Getting Things Done: The Art of Stress-Free Productivity" contains a very clear promise - that suffering with low productivity and the frustration of not making any forward progress will be overcome and suddenly we will be able to finally get things done in our life after reading this material.
Are you writing a non-fiction book?
Do you already have a book, ebook or information product (audio package, home study course, seminar, coaching program, etc…), but just can't seem to sell it as well as you would like?
Your title and headlines will make a huge difference in your results. Head over to Information Marketer'sZone where you can get leading information on positioning your book and information products in your highly competitive marketplace - including our recent interview on expert title and headline writing techniques with examples from Million dollar ebooks and books.
Do you have a favorite or good example of a book title?
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Filed under book writing, creating infoproducts, information marketing by jeff
I will be interviewed tomorrow morning for a training session being conducted by Radio Show host Raven Blair Davis on the topic if creating compelling titles for your information products and headlines for your websites and copy that sells.
Some of the tips I will be sharing are…
1. The combination of being SPECIFIC while relating to a generally common desire. So, for instance "5 Steps To Melt Ugly Fat Away In Less Than 30 Days!" is a great headline because it is specific (5 Steps and 30 Days) while touching on a heartfelt desire to easily (MELT) unwanted fat. And finally, there is an emotional aspect to this headline - can you spot it?
2. The need to get attention - using action words like Now!, Introducing…, Breakthrough, Just Released, and so on…captures the attention of your prospect so they will then be open to reading more.
3. Basic structures of headlines tapping into the desire to improve or increase the level of pleasure in their life (money, social, emotional) OR reduce the negative (pain, frustration, embarassment, etc…)
I will also be talking about how important it is to be targeting the right niche demand inside of the niche market you choose and how to identify the opportunity triggers within any marketplace. These are concepts taken from The Ultimate Information Entrepreneur's Success Package...to craft winning information product publishing businesses for thousands of our customers.
Oh..and while I was digging around on this topic, I came across a great blog posting titled "The Best And Worst Book Titles Of All Time" - with classics like "Pooh Gets Stuck" and "Bombproof Your Horse"…well, it's just too funny so go over and take a look yourself.
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Filed under copywriting, info product, information marketing by jeff
