Operating the leading mentoring site for e-book writers and information marketers we obviously get a truckload of questions around how you can write an ebook from scratch and succeed.
In many cases people come to us with some history, a passion, a life experience, past career success, a professional client base, or some spark that ignites their interest in enhancing their income and market presence by writing an ebook or book.
One of the most challenging steps to starting your online business is to set the framework for that business including:
- What market will you target
- What need or desire will you focus on
I get asked fairly frequently about finding a way to completely outsource a product creation and product launch – a sort of "info-product" business in a box if you will.
It seems logical, that you could find someone out there that could identify an opportunity, produce one or more products and setup a launch including a sales funnel so that within a few weeks you can be operating your own online infoproduct business.
There's no doubt that the age-old market for buying "how-to", training products – often referred to as information products, or just infoproducts – continues to grow into the Billions of dollars offering a very powerful way for entrepreneurs to start a business online and build a profitable, full-time income within 6-12 months.
We made a very big shift across our businesses this year that has paid off BIG – I wanted to share it with you today because it seems many of you starting and growing online businesses have the same objectives.
Imagine someone as influential, well known and good at publicity as Sir Richard Branson doing a "Morning Breakfast Q&A" on Facebook?
Doesn't that tell you everything you need to know about the power of using social networking for engagement?
I still can't believe we used to have to code our opt-in squeeze pages by hand into HTML in the "old days"
Optimize Press changed all of that, adding a simple plugin or theme option to Wordpress that allows a combination of blog templates, sales page templates and opt-in and squeeze page templates that makes developing web sites a simple 5-10 minute task.
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Effective Marketing Online – Boost Your Sales
Marketing online has changed DRAMATICALLY over the last few years, if you don't understand HOW it has changed then you won't be able to effectively transition your online marketing to match these changes.