We all here that list building is still one of the most important parts of marketing – either offline or online.  Yet very few businesses have figured out how to do it properly.

Anyone planning to build (or currently building) your own information product marketing business using the steps outlined in the Ultimate Information Entrepreneur’s Success Package will quickly figure out that marketing your infoproducts can bring you triple the business over someone not using a list to market online.

Many businesses still fail to even start their list building campaign.

Others do a terrific job of obtaining subscribers, but can’t seem to figure out what to do with them.  How many times have you joined a "preferred customer" or "club card" program from some retail store only to NEVER have been contacted by them ever again?  What’s with that?  These programs have huge back-end systems with hundreds of thousands invested and they can’t even get their act together long enough to figure out I’m someone who agreed to join your preferred program, so sell me your next hot deal. 

Finally, the third mistake list owners often make is that they collect your information, put an offer in front of you, but it’s like someone asking you to jump in the sack before you’ve even had the first date – works sometimes sure, but not often.

So, to operate a highly successful list building campaign that turns subscribers into eagerly paying customers, here are 3 red-hot tips:

1. Target your market – have a target in mind and make sure your value proposition is attracting a niche market you are building a business around.

2. Convert More – always strive to improve your headline, offer, bonuses to improve your conversion of signups to visitors, and…

3. Build a relationship – perhaps most important of all is to build a relationship with your list where they know, like and can be influenced by your opinion.  Many of the most responsive lists are tiny, but they are heavily influenced by the relationship with the list owner.

Jeff