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December 28, 2004
How To ATTACK Your Market in 2005!
I've recently taken the time to go back over my consulting client files,
subscriber feedback and tons of other experiences from the last year - and
noticed...
A constant pattern of online entrepreneurs GIVING AWAY THEIR MARKET
So many times I speak with someone who has a strong unique selling angle
or one unique product within their market, but they fail to really ATTACK
their market.
Now I'll be the first to admit it, as a group of product developers and marketers,
we're a rather odd lot.
Some of us are great at generating ideas, but never quite seem to realize 10%
of the potential
Others of us are great at getting that first product out, but are hopeless at
building on initial success.
Still others are terrific marketers, but can't seem to keep enough products in
the pipeline to generate consistent sales.
Then there's the go-it-alone mentality.
After all, it's our individual passion and gumption that got us this far, why
start sharing our profit and effort with others now?
Regardless of which group you belong to -- success in your market depends on
generating an all-out, full-scale, no-holds-bar attack on your market.
Here's how.
ATTACK TECHNIQUE #1: Build Loyal Subscribers
If you are not already doing it - you need to communicate with your subscribers
at least once a week...
To Get the Rest of This Article - View It Online Here...
Jeff
Posted by jbsmith at 10:54 AM
December 26, 2004
Home Automation - Can You Be THE Expert in 2005!
Take a look at this article from Wired Online and tell me
that this home automation trend won't be a lucrative area
for various infoproducts and websites in the coming year.
Give Your Home A Brain For X-mas
Home automation is already a very lucrative niche market, and
is now moving toward mainstream market acceptance.
When a technology is in the very early stages, the early
adopters settle for figuring things out from scratch, infoproducts
such as ebooks, training guides, seminars and membership sites
are less in-demand.
When a technology begins to move beyond early adopters to
the mainstream, the mainstream market is much less willing
to spend time to learn the technology - and much more open
to buying such information.
Home automation will enter such a phase in 2005.
If you have a passion, interest, experience in this area - or
know someone who does, then this is a terrific opportunity
for you to become THE information source for home automation
in 2005.
Jeff
Create Infoproducts To Sell Online
Posted by jbsmith at 07:37 PM | TrackBack
December 21, 2004
How Google Works
For all you engineer and science types, here is an interesting - if not
overwhelming, diagram of how Google Adwords and Adsense work.
http://www.vaughns-1-pagers.com/internet/adwords-adsense-diagram.htm
Take some time to read this stuff over - especially the terminology
at the bottom, then GET BACK TO WORK creating and marketing your own
products!
Distraction over finely tuning Search Engine tools is something that
product creators don't have to worry about - AS MUCH (note I didn't
say AT ALL).
The power you have as a product owner is leverage. You can drive traffic
to your site via affiliates, joint venture partners, viral products,
seminars, etc...
You'll notice that volume and quality of traffic to your site influences
your Adsense revenue - so all these other traffic generation techniques
will serve to make your site more attractive to search engines, resulting
in better search engine alignment.
So what product are you working on?
Posted by jbsmith at 01:19 PM
December 19, 2004
Getting More Sales For Your Online Marketing Dollar
Often I get asked, "what are some additional ways I can take my
successful business to and entirely new level?"
My top 3 recommendations always involves methods for increasing the
value per customer.
If you sell a $47 ebook to a customer, then try and convert the majority
of your customers to paying $67, $97 or even more by either increasing
the value of your product OR by upselling, cross-selling another product
or service.
Here's a useful free article on the topic of getting more sales for
the same online marketing dollar:
Ten Tips For Getting Customers To Up Their Order.
After reading this article, you would be hard-pressed to NOT have a couple
of ideas for upping your order.
Jeff
Write Profit Producing Minicourses In Your Sleep!
Posted by jbsmith at 07:47 PM
December 16, 2004
10 Best Places To Submit Your Ezine Article Free
By far the best technique for getting traffic, building a strong affiliate program, and building both credibility and sales is writing and submitting free articles on your topic of interest.
Now anyone can write an article, very few people can write articles that are in-demand, that really get picked up by ezine publishers and result in a flood of traffic to your website.
Two great resources for you to help write magnetic articles that attract a flood of traffic and sales:
How To Make Writing Articles Payoff!
And The Best Guidebook On Writing Power-Packaged Articles Online Bar None -
What do you need to write powerful, money-generating articles?
1. A Great Topic and Title. Just as ebooks, books or any other product will not sell if it is not focused on a passionate, obsessive desire - so to must your article.
2. Keep it short and to the point. Don't over-inform. Have a point,
explain it up front and give the reader what they want in less than 800 words.
3. Put links to your website into the article, as well as in your resource box following the article.
People have learned to ignore resource boxes, but one well-placed link in the body of an article can result in massive clickthru's
4. Submit to the best directories - AND request notification so you can see who is publishing your articles, what the response is. If response is good, you will want to get permission from the publisher to send out future articles directly to them.
Not all will agree, but most will - that's how you build your very own
HOT publisher's list.
Some of my favorite article directories are:
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/aabusiness/
http://groups.yahoo.com/group/Free-Content/
Article Central
Jogena Article Directory
Zinos Article Directory
Web-Source Article Directory
Ezine Articles
Go Articles
How To Advice
Author Connection
5. Write consistently - at least 2 articles each month. For more results, write more frequently.
Some weeks will be slow, others will boggle your mind - no matter what,keep writing.
If you have tried article writing, but it just hasn't worked - then pick up Jim's ebook - "Turn Words Into Traffic"
It does work, and the best part is that once an article is published it usually stays online for months - even years, bringing you traffic over and over again.
Jeff
Posted by jbsmith at 02:58 PM | Comments (4)
December 12, 2004
Where Is The Money Going?
Attention online marketers, information product developers, ebook writers
and other online business people -- want to know where the REAL money
is being spent online?
Thanks to the latest Holiday e-spending report, you'll notice that
more money is going toward software, videos and dvd's than books.
Sure, it's a general trend, but it's clear that people love to buy
software, and multimedia products online.
That should excite the heck out of you.
Yesterday's ebook authors are moving into higher priced multimedia
products and software tools.
Learn more about turning your knowledge into high-value information
products right here and put your products in front of this
massive wave of demand.
Jeff
Posted by jbsmith at 09:38 PM | TrackBack
December 11, 2004
Avoid The Biggest Online Marketing Mistakes
Are you marketing online?
Do you advertise and run an internet business?
If you do, then you'll be interested in finding out what people
rate as the "most hated" online marketing techniques - some of these
may surprise you!
"The Most Hated Advertising Techniques"
Jeff
Writing Profitable Follow-Up Email Marketing Campaigns
Posted by jbsmith at 08:42 PM
December 10, 2004
How To Turn Your Knowledge Into $100,000 with Infoproducts
It's one thing to earn a few extra dollars a month selling a few ebooks
or special reports, that could buy you a nice dinner out each month - a nice
luxury for most.
But what about those who are looking for a serious business?
Can infoproduct development and marketing be the ticket to finally
giving your boss the "I'm outta here" letter once and for all!
It certainly can -- read our latest newsletter online for a complete
formula for how I was able to turn information into a thriving
business.
The exact formula I followed is right here --
Online Marketing Success Secrets Revealed Newsletter!
Jeff
Posted by jbsmith at 09:13 PM
December 04, 2004
To Write An Ebook...Or Not!
You have this burning desire to create your own product, package
your knowledge, experiences or ideas into an ebook, write a book or
special report.
But...
You just can't seem to make significant progress.
What could be wrong?
Could you be "caught in the headlights?"
Bill Myers from Bill Myers Online
has written a terrific article you need to read called "Overcoming
the 'Frozen In the Headlights' Syndrome"
Bill has ages and ages of product development and marketing experience
on everything from ebooks to software, membership sites to video dvd's.
He's done it all, and does it right from his small home office - giving
him a freedom that few have, but many dream about.
To access this free article, visit the link above, then click on "Sample Articles" under the "About Us" menu on the left side of
Bill's page.
It's a terrific piece.
Jeff
Writing eBooks That Sell Like Wildfire!
Posted by jbsmith at 08:45 PM | Comments (1)
