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January 27, 2005
Apprentice Round 2 - And the Fight Is On...
This one was down and dirty, a perfect demonstration of how one bad
leader can turn things real bad, real fast.
This week's project, the two teams "Book Smarts" and "Street Smarts"
were each given $20,000 to renovate their own vacant Motels on the
Jersey shore.
The units were in pretty bad shape, so their job was cut out for them.
Highlight of the show: The Donald telling the story about Vince
Lombardi being a tiny man, easily slapping around football players
twice his size - he got away with it because he won! Message being,
focus on winning in your business or market - above all the other
garbage - focus on winning and you will gain respect and success.
Best Line: "You will not know if you're sitting on a $5 toilet or a
$50 toilet - you're ass just won't know the difference!"
Net Worth (Street Smarts) started fighting right away - project leader
(Brian) fighting with finance leader, things were off to a very rocky start.
In fact, the first 45 minutes was constant in-fighting, struggles
between the Net Worth team - wow, somebody call Dr. Phil! Brian took
some serious heat as the Project Leader.
Magna (Book Smarts): Focus on hospitality over design was a clear, early
decision by this team. They were well led, understood their goal,
and worked as a team to achieve great things.
Outcome: This one clearly went to Magna (Book Smarts) as Net Worth
completely self-destructed.
If I could have fired them all - I would have. Brian for being such
a crappy leader, and the rest of the team for turning their tales and
walking away.
This Week's Lessons:
1. Given a limited budget, you need to prioritize first - agree on what
will make the biggest impact and budget accordingly.
2. Understand the top priority of your customers, AND PLAN TO MEET THAT
PRIORITY. Magna, fresh off their lesson on customer service last
week, decided - as a group - early to focus on service, hospitality
and customer service. Net Worth couldn't get it together and thus
had no one, agreed upon direction - definitely missed the boat on
hospitality.
3. Leadership is tough. You don;t lead by delegating work. You
lead by developing and communicating a vision, inspiring your team,
working with those that are behind you and feeding off of that momentum.
4. They don't call the travel and hotel industry "Hospitality" for
nothing - that's the business, not fashion, design or furniture. Do
you really know what your customer thinks "Your" business should be
about? It may surprise you.
The prize - a yacht ride on "The Highlander" owned by Steve Forbes.
Wow - what a killer watercraft.
Hey we have a week - log your comments by clicking the "Comments" button below.
Let's hear your opinions, what do you think?
Cheers...
Jeff
Posted by jbsmith at 08:46 PM | Comments (1) | TrackBack
January 24, 2005
Could you write just 5-pages each day?
If you are not writing at least 5-pages of original content (book,
ebook, minicourse, webpage copy, ads, sales letters, press releases,
etc...) each day, then you are costing your self thousands of dollars
each day in lost future income.
Did you know that by writing just 5-pages each day, you would...
- Have your own 100-page book finished in less than 1-month?
- Have your own 7-page, automated minicourse finished in just
over 1-week?
- Have your own 1-hour teleseminar outline in less than 2-weeks?
- Have your own seminar/course in less than 2-months?
- Have a new marketing campaign within hours written each month?
If you are intimidated by the "act" of writing, consider that most of
your uncertainty and paralysis in getting products developed has
nothing to do with the actual development -- where people struggle is
in the planning, motivation and commercialization phases.
Why?
It all comes down to how much confidence you have in your idea.
Consider this, if you were 90% certain that your ebook, book or course
would sell 25 copies per month at $47/ea for a total of $1175/month,
wouldn't that be enough to write just 5-pages everday?
Now the fact is, we can never be 100% certain how much a given idea
will generate revenue, however there are techniques that you certainly
can use to increase your confidence, understand what makes a product
sell and test your ideas for their profit potential.
I've recently updated my main page to help you through the 3 simple
steps in quickly creating your own high-profit information products.
"Click Here to find out more...
Jeff
Posted by jbsmith at 09:16 AM | Comments (0) | TrackBack
January 20, 2005
Round 1 Goes To The "Street Smarts"
It's 10 PM Eastern time, and I've just spent the last 1.5 hrs working
in front of the Apprentice season premiere.
Think what you want of Donald Trump, but the mix between Trump and Mark Burnett is a match made in business heaven.
There's more education in 1 episode than in most $10,000 seminars.
Here's the takeaway from tonight's Apprentice:
1. The product you choose does matter. The "book smart" team chose
a hamburger they thought was interesting, the "street smart" team
chose a hamburger they new their market would want.
2. Get involved with your business. Don't sit on the sidelines, you
need to know what's going on every step of the way - until you setup
a system that is running by itself.
3. Pick a business where you DON'T NEED EMPLOYEES!! Any episode of
the Apprentice gives you an inside look at the bickering, pettiness
and politics involved in the smallest of teams. Avoid it if you can
by choosing a business - like infoproduct development - that lets you
run with few, if any, employees.
4. Understand what your market wants. In tonight's episode, the challenge
was to sell a new burger by taking over a Burger King franchise in
NYC. Customers want fast, efficient service - attractive products
that don't offend and time is of the essence. By not recognizing this
need - and not training enough cashiers, the "book smarts" made the
fatal flaw of NOT understanding the primary requirements of their
market.
If you missed tonight's episode, haven't been watching the Apprentice,
but still want to succeed in business - think again. Start watching,
it's the least expensive business training you will ever get!
By the way - let me know if I missed anything.
Jeff
Posted by jbsmith at 10:00 PM | Comments (3) | TrackBack
January 18, 2005
Yanik's "UnderGround" Seminar - It's Now or Never!
Take a look at this impressive list of 21 reasons you ** NEED ** to be part
of Yanik's exclusive, "underground" workshop...and WHY it's a MUST
to sign up now...
---------------------------
From Yanik Silver -
Remember, we can only accommodate an absolute MAXIMUM of
239 attendees (that's what the capacity is and you can even
see a floorplan on the site). Even though this event is
months away I fully anticipate this selling out early.
Get over there now:
Now in case you're still thinking about attending - I've
put together 21 compelling reasons why you should be
willing to crawl over broken glass naked to make this
extraordinary event:
--
Reason #1: Not the same "usual suspects" who speak at
almost every seminar. I've brought together an elusive
group of real-world "doers" to present what they're doing
online.
--
Reason #2: No one making the bulk of their income from the
"Internet World" or selling "How to Make Money". (That
means they cant be a 'shovel seller'.)
--
Reason #3: The speakers combined bring in over $30,000,000.
Selling everything from eBooks, advertising, real products,
information and membership sites.
--
Reason #4: Networking opportunity not to be missed -
guests, attendees, speakers will all be there to do
business together.
--
Reason #5: The speakers will all be giving up their juicest
secrets and best info because they are competing for the
title of "Top Underground Marketer" and a $10,000 prize for
their favorite charity.
(They sure don't need the money.) ;)
--
Reason #7: Take a tax-deductible vacation to Washington, DC
(talk to your tax professional first).
--
Reason #8: Spend a couple extra days and bring the family
to Washington, DC. The Nation's capital is a must-see
destination for anyone. From the sprawling monuments, to
the famous sites to the historical landmarks to the trendy
streets of Georgetown - you will find more than enough to
keep you occupied.
--
Reason #9: New inforamtion straight from the trenches on
affiliate marketing, blogging + RSS, membership sites,
public domain, portals, niche marketing, information
marketing, search engine optimization, legitimate email
to the masses and viral marketing.
--
Reason #10: Easy 4-pay payment plan makes your investment
easy on the wallet.
--
Heard enough? Check it out -
Discover "Underground" Secrets of Little Known Online Money Makers
Who Will Reveal How They Quietly Earn A Fortune Online
--
Reason #11: New information from me that I've never, ever
shared before, including how to sell super high-ticket
information products and services (with very fat margins!).
What's more, I'm also going to cover the inner workings of
one of the most successful new affiliate programs. For the
last year, I've been running Dan Kennedy's affiliate
program and was part of a team responsible for 4x the
membership. You'll find out the ultra-secretive affiliate
techniques I used here.
--
Reason #12: $500 off 'Early-Bird' ticket price. After
January 31, 2005 this will raise. This is the lowest price.
--
Reason #13: Confidential information to be shared. Several
of the presenters have already warned me that they will
need to turn off the cameras and the microphones so they
can reveal 'off-the-record' information they don't want to
be recorded. Yes that does mean I will be taping this event
but I definitely do NOT have plans on releasing it to the
general public in its entirety.
So if you plan on waiting for the tapes - realize I may
make parts of it heavily edited and censored tapes
available later on. That means the only way to get full
disclosure is to get here in person! Also, a strict Non-
disclosure policy will be in effect.
--
Reason #14: ** Only for Early-Bird Sign-ups**
You'll be joining my guest presenters, experts and Internet
buddies for this exclusive gathering at the International
Spy Museum.
We'll start with a private tour of the International Spy
Museum which houses the world's largest collection of
international espionage artifacts ever placed on public
display.
Next, you'll be my guest for a first-class dining
experience at the adjoining Zola restaurant, voted one of
the 75 'Best New Restaurants in the World' by Conde Naste.
This is THE ideal time and place to cut JV deals, build
relationships, and get to do high-level networking most
people never have access to.
--
Reason #15: ** Only for Early-Bird Sign-ups**
Audio collection - Instant Traffic Stampede. After learning
of these secret 'Underground' techniques - you're going to
need one major element...TRAFFIC! Others paid $397.00 to be
on this 7-part interview series where my partner, Jim
Edwards, and I grill the top traffic experts to expose
their secrets.
--
Reason #16: ** Only for Early-Bird Sign-ups**
After the event is over you won't be alone or left
wondering what to do next!
You see, I'm going to get on the phone with you for a
series of 4 follow-up teleconference calls. On each call
we're going to take the most exciting and profitable
"Underground" ideas and strategies discussed at the event
and expand on them. We'll brainstorm together and come up
with even more moneymaking ways for you to use and
implement the breakthrough information you're privy to.
Plus, I will get several of the presenters and guest
experts on the phones to be available for further questions
and insights for you.
--
Reason #17: My buddies (who also happen to be world-class
Internet and direct marketing experts) have been clamoring
to attend. Here's who I'm expecting so far - Jim Edwards,
Stephen Pierce, Wilie Crawford, Mike Litman, Bob Silber,
John Harricharan, Michael Holland, Fred Gleeck and many
others...
--
Reason #18: One lucky 'Spy' Will Win the ultimate 2-Day
"Mission Impossible" Experience...
- Drive like "James Bond"
- Get weapons training with Green-Beret and Delta Force
instructors
- Learn devastating unarmed combat methods
- Take part in a live hostage rescue operation
- Use espionage and counter surveillance techniques,
explosives, booby-traps and more..
Truly, a unique experience for one Underground Secret Agent
(a $2,495.00 Value)
--
Reason #19: "Underground Technology"
Technology on the Internet changes faster than lightning.
You'll get to see some of the latest and greatest
moneymaking technology for the Internet today. I am going
to allow a select number of vendors to come in and showcase
their powerful "Underground" technology.
No doubt, you'll walk away with at least one tool that can
you can use to improve your bottom line remarkably.
--
Reason #20: Big, bold brassy guarantee...
At the end of the first day if you don't believe what
you've discovered is pure moneymaking gold or you decide
not to stay for the whole event or you are disappointed in
anyway, for whatever reason, just discretely turn in your
Secret Agent gadgets and your materials to one of our staff
members. Say the code word "Grotto" and you can exit with a
full refund of your tuition. Plus I'll give you $250 for
your first nights hotel and expenses.
--
Reason #21: It'll be FUN! As you can tell from the site -
this isn't the typical seminar. There will be lots of fun,
suprises and cool stuff going on.
* * *
There you have it. Trust me, it would be a huge mistake to
miss out on this one-time event.
Don't wait to sign-up for this event because nearly 2/3 of
our "Early-Bird" seats are already gone. We may even have
to close the early-bird discount prior to January 31, 2005
because there is a limit to the number of people we can fit
in the room for the VIP Networking dinner.
Don't miss your chance to hear from the most elusive and
secretive group of 'Underground' Internet achievers (and
also mingle and network with them).
I suggest you get over to the site right away. Don't dally
or all the seats will be gone and you'll be left sitting on
the sidelines.
I look forward to seeing you there.
All the best,
Yanik Silver,
Director YSS
P.S. Listen, if you're serious about your Internet business
-there's no excuse for missing these 2 1/2 days.
Do it now and secure your place for the maximum discounts
and the exclusive Early-Bird Bonuses!
Posted by jbsmith at 11:16 AM | Comments (0)
January 17, 2005
Mixing Coaching and Infoproducts For BIG Money!
It's time you heard the truth about how GURU internet
marketers really earn all that dough!
Listen closely, very few of the BIG name marketers will
admit it, but they don't make all their money with products,
but instead mix coaching and infoproducts in just the right
amount to build profits way out of this world.
As infoproduct developers, bet you never thought much about
coaching or consulting as another stream of income?
Or, if you already coach and consult, I bet you have given
little thought to the giant leap in revenue you could make
by creating and marketing your own information product?
Well the really savvy online marketers combine both to generate
massive profits.
Until now that is...
My good friend David Frey's latest newsletter is a good example
of someone who GETS IT!
Download it here - there's no charge and no, you are not
required to give your contact information, it's just a
plain giveaway:
http://www.highertrustmarketing.com/coachnews/coachnews.pdf
Now I can tell you David and I have never met, yet we think very
much alike.
We seem to run into each other online quite often, and definitely
see the same trends.
His major market is GIANT coaches and consultants, while mine are
a mix of people sharing who want to share their knowledge for profit
from home.
While many coaches and consultants struggle to make $20,000/year ,
as do many information product developers, there are many others
who create at least 10X that income by simply leveraging combined
information product and coaching programs
Here are 3 secrets to mixing infoproducts and coaching that
can result in massive profits...
1. Turn your knowledge into a coaching program - a set of steps
through which you walk your customers to get from point A to
point Z. A set of steps with some backup help (such as tip
sheets, workbooks, slides or other aids) is all you need to
launch your own successful coaching program.
2. Bundle your techniques with some supporting research and
tools to create your own information product. You can choose to
give your infoproduct away, or sell it - all the while mentioning
your coaching services strategically within the information product.
You will find the credibility and exposure your infoproduct will
give you will result in far greater demand for your coaching
services.
3. Here's the fun part. Leverage the two together. Try group
coaching programs where you record the session to audio or video,
and viola, you have another product to sell. Gather ideas and
feedback from your coaching to create new, high-demand information
products.
Mixing infoproducts and coaching is a proven way to rapidly and
radically improve your profit this year.
Take a look at Yanik Silver, he started with a $27 ebook, and now
commands $14,000 per slot in his coaching program and has recently
released several infoproducts priced well above $1,000.
David Frey himself has mastered this technique, mixing his coaching
with several high-impact information products has been the ticket
to David's exceptional reputation and sweet profit margins.
So - download his no-charge newsletter today and study his advice
on combining infoproducts with coaching - you'll be glad you did.
http://www.highertrustmarketing.com/coachnews/coachnews.pdf
Jeff
http://www.highertrustmarketing.com
Posted by jbsmith at 08:58 PM | Comments (0)
January 13, 2005
Your Book or eBook Title Will Impact Your Sales
What can you do to sell more of your infoproducts - ebooks, books,
reports, videos, etc...?
Simple, make sure your title is effective.
You are positive people want your information, yet no matter
how hard you try, you can't seem to tap into the flood of
demand with your infoproduct.
Happily, there is one simple, quick change you can make to
your product that can make a massive difference to your
results -- improve your book title.
Your book title is often the ONLY advertisement that stands
between your bank account and your prospects wallet.
Here are 3 highly successful techniques for turning your mediocre
book titles into sizzling, red-hot, money-making titles...
Book Title Writing SECRET #1: Grab Their Attention
It often happens that book writers have great content, even great
sales letters and press releases, but their title is a dismal, limp
descriptive bore.
This is not the place to "save your best" marketing for the
press release.
You want your book title to reach out and grab the browser's
attention instantly by being personal, controversial and knowing
exactly what is "front-of-mind" for your market.
Use strong words, action words, and controversy (within reason)
to capture your prospect's attention.
To continue reading this article, find 2 more tips for writing
high-impact, profit-producing titles - read it here:
http://www.highertrustmarketing.com/news/IPPSJan12-05.html
Jeff
Posted by jbsmith at 04:33 PM | Comments (0)
January 10, 2005
Survey Responses From Top Online Marketing Successes
Rush over and see the results of a survey SHERPA recently collected from
over 200 of the most successful online marketing companies in existance
today.
They collected information on:
-> Average click rate for wide variety of campaigns
-> What tactics lift conversion rates
-> Optimization (SEO) vs paid ad results (PPC)
See it here until January 20th: http://library.marketingsherpa.com/sample.cfm?contentID=2889
And if you haven't yet decided to join the most successful online
entrepreneur's to swap secrets in the "Underground!" - you still have
a slim chance over at:
Jeff
Posted by jbsmith at 05:29 PM | Comments (2)
January 07, 2005
What is the "Underground"?
Prepare yourself for the Top Online Marketing Seminar of 2005!
Finally, you can learn from millionaire online marketers who are
NOT making their money by selling money-making products.
For those of you that are ready to really hit the big time...
WATCH OUT!
You'll Need To Act Really Fast!
http://www.highertrustmarketing.com/part/underground
URGENT! Read this letter from my great friend and mentor
Yanik Silver....
----------------------------
Let me get right to the point with no warm up because this
announcement is big...really BIG!
Only a small select group of people will ever
discover the "Underground". And as one of
our valued customers - I wanted to give you
the jump on this before the entire "Internet
world" finds out about it...
http://www.highertrustmarketing.com/part/underground
Have you ever wondered if there might
be a group of elusive and 'under-the-radar'
Internet successes quietly raking it in?
Could there be some well-hidden achievers who
have truly cracked the code to Online wealth
without selling 'how to m.a.ke. money info?
The answer is absolutely!
But my bet is you’ve probably never heard about
these ‘Underground’ insiders silently making
mega bucks (and they would have been happy to
keep it that way too... until Yanik Silver
figured out a surprising way to hold them hostage and let
you “SPY” on their businesses!)
Your "mission" is waiting. Will you accept?
http://www.highertrustmarketing.com/part/underground
P.S. There's also a very big surprise for when
you head over to this page. Once you get top-secret
clearance you'll see what I mean.
P.P.S. One more thing and it's very important. Because of the
sensitve and exclusive nature of this event - I've only
been allocated 20 seats.
Once all my spots are gone -- that's it. So I suggest you
head over to the site right away to find out all the
details.
http://www.highertrustmarketing.com/part/underground
Posted by jbsmith at 02:33 PM | Comments (0)
January 02, 2005
Is It Time To Quit Your Job?
It seems appropriate to discuss this highly charged topic at the beginning
of the New Year.
It's a dream more than 85% of people have - to quit their job.
Some dream of that perfect corporate job.
Others won't be truly happy until they are working from home, calling their
own shots.
Start your New Year off right by reading this article I came across
on the wonderful Bill Myers product developers resource site over
at:
Bill Myers Product Development Resource Center
The article has some good case studies of people who have summoned their
courage and quit their job going on to find success and happiness well
beyond what they even dreamed.
Ways to Fix Your Life: Quit Your Job
Of course, not everyone can make the leap as easily and quickly as they
would like, but you certainly should have a plan and be working on that
plan to start off the New Year - IF you want change badly enough.
Setting up your on online business is certainly one vehicle that can
replace your current income - you'll find several detailed articles
on exactly how to build your own online business right here:
May 2005 bring you health, happiness and fulfillment in every area of
your life!
Jeff
Posted by jbsmith at 02:41 PM | Comments (0)
