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February 25, 2005
2 Powerful Online Sales Letter Writing Tips
Today,
I am going to share with you 2 power sales letter tips
that will increase your orders...guaranteed.
What people pay you for your information product ENTIRELY
depends on the percieved value - which ultimately depends
on your sales letter and follow up material
You can have the ultimate, kick ass ebook, smokin hot
multimedia tutorial, or drop dead gorgeous software tool
in the entire civilized world, but if you fail to get people
emotionally charged up about it - and fantasizing about their
new lives as a result of having it...you can kiss your
cash-on-autopilot-dreams goodbye. Siunara, forget it!
To get people to pay YOU money for information, you have to
know the secrets of persuasion. Targeting your product
toward satisfying the NEEDS of a starving crowd is critically
important, but it's not enough.
You must apply some very specific, proven copywriting
techniques that will allow you to create a burning desire
for that information. YES, it's up to you to make people WANT
IT much more than they want the money you're asking for it!
No small feat until you know how.
That's why I want to offer you some genius from a man who
single handedly sold over a million dollars worth of a
series of little $8 booklets in just 6 short months. That's
one helluva pile of $8 booklets, don't you agree?
Here are 2 powerful techniques that have massively increased
my business since reviewing their techniques:
1. Include your customer in an "exclusive" group by using
seductive words such as "we will provide the Who's Who with..."
or "...by creating this special collection of..." There are
many other specific catch phrases that will increase your
sales by playing on their desire to be part of something
incredibly different and special.
2. Call to action. The plain old "Order Now" or "Click Here"
are tired. Try phrases such as "Will you..." or "Won't you
fill in the form now..."
Only 2 of hundreds of tips you will find in this incredible
information - I was amazed at the increase in response I achieved
by just using a few of these nuggets.
Wouldn't't you like to find out how you can apply the very same
timeless techniques in your own online business?
I thought you might, but before you do, let me tell you about
the incredible deal I've negotiated with Joe Vitale & Daniel
Levis, the publishers of this astonishing new make-more-money
resource.
Purchase the GOLD version of "Million Dollar Online Advertising
Strategies - From The Greatest Letter Writer Of The 20th Century!"
through the link offered in this email and you'll receive the
special companion edition entitled "The Robert Collier Interviews",
at no additional cost. In all, there are over $638 in f`ree
bonus gifts awaiting you with this incredibly helpful package.
But here's the catch.
Joe & Daniel are only going to allow you to commit legal larceny
by capitalizing on this very special offer for the next 96 hours.
You must act before [[insert date 4 days hence here]], to get in
on it. No ifs ands or buts.
These are wonderful products that I whole-heartedly recommend.
You can short cut your path to higher response marketing by
adding them to your library of essential resources right now.
Here are the links. You can kick the tires without risk for
a full 90 days, and get a totally f~ree, no-strings-attached
excerpt before you download the full package.
Featured Product
http://www.highertrustmarketing.com/part/copywriter
FREE with your purchase before midnight EST March 1 -
EXCLUSIVE OFFER for friends of Jeff Smith!"
http://hop.clickbank.net/?ideaguide/igloo
Shortly after you download your copy of "Million Dollar Online
Advertising Strategies - GOLD!", you will receive an email with
a secret link that takes you directly to a page where you will
be able to download "The Robert Collier Interviews".
BTW- Take them up on their offer of a free online advertising
critique - you'd have to pay at least $200 to get the same
professional copywriting advice elsewhere.
Have a super weekend!
Jeff
Posted by jbsmith at 01:25 PM | Comments (0) | TrackBack
February 24, 2005
How To Triple Your Online Profits With Just 7 Simple Articles
Hello everyone, today let's touch on the single biggest
profit generator you MUST have to earn BIG money online.
I call it the MAGIC minicourse.
If you don't have your own multi-part, automated minicourse
then you are throwing sales and profits away.
When you wake up, do you go down to your closest busy sreet
corner and begin handing out $20 bills - day in, day out?
That's what you are doing by NOT giving your traffic a
chance to get your valuable, automated e-minicourse.
Maybe you've tried writing your own minicourse -- or worse
yet, can't find the time to put one together...the good news
is that the formula I've found to work best is very simple
to follow, no matter how good a writer you are.
Now, developing your own automated, profit-producing minicourse
is easier than developing 7 articles - but you HAVE to know
the system.
So what is the magic system?
After trying 14 different formulas for creating a minicourse
email series that actually converted readers into customers
I had pretty much given up hope.
I finally broke down and decided to look at someone I KNEW
had a system that worked.
That system ended up to be this one:
http://www.create-e-mini-course.com
Turns out I was doing a bunch of things wrong.
In fact, pretty much everything I WAS doing was directly
the opposite of what works - figures right?
Hmmm. Sounds too good to be true?
One thing I was doing wrong was trying to educate rather
than create anticipation.
You see, I thought the more information you throw at someone,
the more likely they are to love me and buy my product.
Know what?
Dead Wrong!
The fact is that the average surfer is CONFUSED by all the
information and choice they see. They want clarity NOT
pages of information. They want answers not a story.
So, how do you use this information to make your e-minicourse
more successful?
Tip 1: Write less, be clear and arrange your information the
way your buyer wants to see it.
Tip 2: You need to strategically place the single biggest desire
your prospect has in each lesson - 1 per lesson only. Remember
you are trying to UN-CONFUSE your visitors.
Tip 3: You need to include a case study and testimonial
Tip 4: You can (and MUST) advertise your product well, but it
must be done in a very specific way.
Tip 5: Tell your reader WHAT to do and leave the HOW to do it
as the "bait" to purchase your product. It's a formula that
works everytime if applied just right.
This all may sound complicated, but it is actually quite simple
if you can see it in action.
If you are still confused, and want to get it right now, then
immediately go and get this clear book:
http://www.create-e-mini-course.com
What makes this information so valuable is that you can simply
copy the template included in this ebook, apply it to your
market and in hours have your own powerful, automated money
machine 24-hours per day, 7-days a week.
Wouldn't you rather be spending your time on something ELSE
while your online business works for YOU?
Have a super day.
Jeff
Posted by jbsmith at 05:34 PM | Comments (0) | TrackBack
February 22, 2005
New Marketing Strategy - Let Them Do It For You...
Our goal today is to help you grow your business
while spending LESS time working.
It seems that every week you hear a new marketing,
traffic generation, branding or PR technique...how
can you keep up?
If you've been bouncing from technique to technique
you know it feels like the hamster on the wheel.
The solution is STOP IT!
Take it from someone who has tried - you can spend
every waking (and sleeping) hour trying to tweak
your marketing program, the effect is usually a few
extra customers, a week of higher profits, but...
It Doesn't Last!
Certainly doesn't seem like the time and financial
freedom promise that led you down this path though
does it?
Instead, you can turn around the equation -- get
increased sales while reducing your time spent
getting those sales.
It may seem like black magic, but the truth is it's
been done by many world class businesses before --
it even has a name:
Systematization
Listen, spending a day writing an article and sending
it out to article submission lists will get you a few
weeks of added traffic and sales.
Then, you have to do it over again.
Instead, what if you had a group of 100, 200 or more
eager affiliates that jumped into action the minute
you produced any marketing material. They continue
to promote your product for months - even years.
Building your 24X7 sales force is easy when you have
the right system - I use:
1AutomationWiz Affiliate Management System
What if you developed a blog that took a contrarian or
highly personalized view on your market - that created
word-of-mouth resulting in tens of thousands of extra
readers each month?
One of the best information sources on blogs I've found
is this one:
How about releasing a viral special report where you
have embedded fields that can easily be re-branded by
your partners to earn commmission by just giving away
your report?
Create your own viral pdf, brandable reports with this
great tool:
Will you start TODAY to change your business? Will you
use a system like: 1AutomationWiz Affiliate Management System
to help you quickly and automatically build your own 24X7
sales force and let THEM do the marketing for you?
Talk about breakthrough marketing tips, if I had to focus
on one single marketing activity, building my own supersonic
sales force is what I would do.
Jeff
Posted by jbsmith at 03:29 PM | Comments (0) | TrackBack
February 18, 2005
Finally, Adsense Secrets Help You Turn Your Site Into A Money Machine
You've heard me say it many times before, you SHOULD
be creating and marketing your own information products
online.
That said, there is a place for turning high-demand
niche markets into automatic money machines by using
Google's Adsense.
Until yesterday, I thought earning $400 per month with
Adsense on one of my sites was a BIG deal...
Turns out to be only a drop in the bucket compared to
what this guy pulls in...
Here's a quick review of Joel Comm's Adsense Secrets information.
How about going from $30/day in Adsense revenue to over
$500/day? (I won't make you do the math - that's $15,000/month!
Bet that got your attention, certainly got mine.
I just finished my first read of his techniques, and already
I have made some changes to my Adsense sites that are showing
massive improvements.
Here's some of the Adsense secrets I've learned:
- How to better optimize my site to make it more
appealing to higher priced Adsense ads (totally
opposite to what I thought)
- How to format ads for maximum response - as much
as 30-40% and more...
- This was great, I found out how to identify and
get rid of the low paying and irrelevant ads
- Secrets on how to zero in on top-paying ads and
pages with Adsense channels
Just as one example, did you know that the color of adsense
ads (you can pick these easily) makes a massive difference
in response? Joel shares this revelation right here:
You may already know this, but Adsense is pulling in
thousands of dollars of PASSIVE, automatic income for
people each month.
It can do the same for you.
A quick WARNING. This product is not for beginner Adsense
users who want to make a few bucks. It IS focused at
ADVANCED techniques for those that want to fast-track
their Adsense revenues.
Learn how to quickly and easily develop "ugly" sites
that can earn you a fortune in Adsense revenues.
Pick up Joel's Adsense Secrets information quickly, his offer is
extremely limited - then sit back and watch your Adsense revenues SOAR.
See you again soon...
Jeff
Posted by jbsmith at 10:10 AM | Comments (0) | TrackBack
February 17, 2005
Using eBay To Find Killer eBook Writing Topics
Well now THIS is interesting...
Here's how I found a way to discover "hidden", super profitable
ebook writing topics or infoproduct topics with built-in demand.
I was speaking to a good friend of mine who operates
many businesses online and he just happened to mention
that he gets many of his ideas from eBay.
Even more intriguing, he told me that he could tell
how much of a given product was selling on eBay.
Now, I don't know about you, but I've been trying to
figure out how to tap into eBay sales information for
months now - but there just doesn't seem to be any
way....
Until, this know-it-all let me know the simple, yet
highly effective method he uses...
**************************************************
SIDEBAR:
Learn how Terrance turns 57-minutes each week into
huge monthly income from eBay -- as much as
$8,175.55 Per Month!
http://www.highertrustmarketing.com/part/terrance
***************************************************
First, it is worth noting that you can get a summary of
the hottest categories selling on eBay. While this is
somewhat useful in locating trends and broad areas of
interest, there is a more useful way to use the auction
center to test your own ideas.
Start by searching eBay for your keyword term + ebook.
For example, if you are trying to test "dog training",
then you would enter "dog training ebook" in your
search.
In most cases you will find at least one example, and in
many cases you will find lots of different ebooks listed.
The next step is to select a few examples that match
closely to your idea or topic area. Bring the auction up,
and now for the trick...
eBay provides great detail into auctions by member,
including a complete detailed list of auctions and outcome
by member.
So, what you want to do is simply scan the members holding
active auctions - selecting the option "search all auctions
by this member" and viola, you will get a picture of
activity from this member.
Using this information you can judge if there are two sales
of their product each day or 20. The idea is not to get
an actual, accurate count, but rather a sense of how many
copies are moving through their auction.
You may be shocked by some of the results you see. Any
existing ebook, report, course, training, audio or video
that has activity daily - especially with multiple copies
sold daily, will help to validate your market and topic
area.
Resources mentioned in this article are:
eBay Hottest Posts:
http://pages.ebay.com/sellercentral/whatshot.html
Terrance Smith's "Sell Books and Videos" site:
http://www.highertrustmarketing.com/part/terrance
Posted by jbsmith at 05:20 PM | Comments (0) | TrackBack
February 15, 2005
Simple, Clear and Effective Online Marketing System
It's time I shared this important information with you...
First, I apologize to those that are long time readers of
my articles and newsletters...you ALREADY know the story of
how I used this one single marketing course to turn a fuzzy
idea into a full-time, online, thriving infoproduct publishing
(AD)venture.
Curious, then:
Back in 2002, I wanted BADLY to publish my own book.
Yet, it seemed near impossible.
A 60-hour per week job kept me so busy I couldn't think
straight, let alone struggle with query letters, publishers,
editors, and the like.
It seemed that my dream would have to wait years to be
realized, all the while my health, family, friends and
happiness all suffered.
That all changed when this 20lb set of binders and CD's
arrived on my doorstep with such a THUD, I swore someone
was trying to break into my house.
Now, at the time, my problem was quite simply this...
I was confused and overwhelmed by the different internet
marketing, infoproduct publishing and biz opportunity
information that existed out there...
I had no idea what worked and what didn't.
Call it dumb luck, or fate or whatever, but that day
changed my life forever.
After burning my eyeballs out for 2 days reading just a
fraction of the material in this package - I couldn't believe
how SIMPLE it all seemed.
Suddenly, everything fell into place - I knew EXACTLY what
I had to do first, second, third and beyond to turn my ideas
into the result I really wanted.
This is the package that changed my life:
The Ultimate
Online Marketing Formula
This information paved the way to two wildly successful
infoproducts that same year, followed up by the 3 more
successive years, each year at least 3X more successful
than the last.
I never could have imagined the results I achieved with
the techniques and tips in this one single course
Now, I obviously can't promise it will do the same for you,
but I do know that many of you are searching for THE SYSTEM
that explains clearly, simply how to go from start to
finish marketing information (or any other products) online.
Here's just a glimpse at what I've learned:
* 100's of hot-selling product ideas
* Secrets to designing web sites that sell $2.4 million per year
* How to rank #1 in the search engines
* Turning leads into lifetime customers with e-mail marketing
* Writing killer ad copy that sells!
* Building a HUGE responsive opt-in e-mail list -- FAST
* Dominate your market using affiliate programs
* Making sales instantly with online auctions like eBay
* How to accept credit cards online
* Expanding your business to reach international markets
* Getting links from 100's of high-traffic sites
* How to get 1,000's of subscribers to your newsletter
* Sales strategies like price setting & bonuses
* Advanced promotions that increase sales 400% (or more) in 24 hours!
* How to spend less than 20 minutes per day running your business!
* Sources of FREE advertising and traffic
... and this is just the tip of the iceberg!
The course package contains 2 beefy three-ring binders and 2 CD-ROMs
containing over 1000+ pages packed with the exact tested and proven
fast-growth strategies that Corey Rudl has personally used to his
own one-man business into a $7.6 million enterprise -- all on a
shoestring budget.
I HIGHLY recommend this course as required reading to anyone who
wants to move beyond dreaming about online success to achieving
it.
That's all for today...
Jeff
Posted by jbsmith at 02:23 PM | Comments (0) | TrackBack
February 11, 2005
How To Spot "Insane" Demand Online...
To become an entrepreneur, you need product ideas.
Even more important,
YOU NEED PRODUCT IDEAS THAT SELL.
To locate products that sell online, you need to understand
what people already want to buy.
The single biggest cause of failure when writing non-fiction
books, booklets, ebooks or any other information-based product
is a poor choice of idea or product.
It's no doubt this is the main issue for anyone wanting to become
an entrepreneur, there are all kinds of twists along the
road that may lead you to THINK you have a high-demand idea.
For example, you are NOT part of a given niche market, yet
you see evidence that there are a great many people searching
for information on a particular topic. BUT - it turns out
they would not be willing to PAY for this information, it's
either not important enough to them OR it's too easy to find
the information elsewhere.
So, what do you do?
How do you really get to the bottom of demand?
It's easier than you think - find out what people DO want to
purchase information on.
Here's how.
Fire up your web browser and head one over to:
Overture Keyword Suggestion Tool
----------------------------------------------------
IMPORTANT SIDEBAR:
Overture is severely limiting access to it's keyword
research tool - by far I have had the best success with
a tool called Wordtracker - you can see it over at:
Wordtracker Keyword Tool
-----------------------------------------------------
Now, instead of searching for a particular topic, plug in
these search terms and have fun looking at the results:
"How To"
"Learn To"
"Tutorial"
"Advice"
"More Information About"
"Tips"
"How Do I"
See what I'm getting at?
These are the terms people use online when they are specifically
searching for information on a topic - as opposed to some other
aspect about it.
For example, when you perform a search on "How To", you will
find among the top results:
"How To Knit"
"How To Tie and Tie"
"How To Draw"
"How To Cook A Turkey"
"How To Play Poker"
Bet you wouldn't have thought THESE are the topics people are
already hungry for information now would you?
Want to test your idea?
Record the numbers you get from either Overture or Wordtracker
on top 10 results from searches recommended above.
Then, search for "How To [Insert Your Topic" and note the
comparable number of searches. Are you anywhere close to the
top 10, top 50, etc...?
You can get a pretty good idea of not just how MANY people want
your information product, but also how your idea relates to
many others that may sell better.
Believe me, it's easier to work on topics that people already
want - don't waste your time and effort on low demand topics.
To take your project to the next level, find 39 more techniques
for finding high-demand topics, use the Profit Funnel to test
the profitability of your products and discover the offline
techniques - right under your nose - for finding RED HOT product
opportunties for nothing. Head over to:
Ultimate Information Entrepreneur's Guidebook
to fast-track your infoproduct
business.
Posted by jbsmith at 01:07 PM | Comments (1) | TrackBack
February 07, 2005
Sales Statistics On eBooks - Do eBooks Sell?
At least once each week I get a question about finding ebook sales projections
or market numbers AND how someone writing ebooks can tell if there is a hot
market for their ebook?
And the first point - yes, ebooks really do sell, and they non-writers
in a wide variety of subjects are writing ebooks that bring them a
monthly recurring income, all for a few week's work.
In fact, I developed an entire system around finding high-demand topics
and writing ebooks to fill demand - for non-writers in almost ANY
market - you can get it free here:
Ultimate Information Entrepreneur's Success System
The challenge - even if you could find "official"
numbers is that there are many, many ebooks that are sold directly from
individual's or company's websites - not
through any publisher or ebook listing directory.
I myself have sold thousands of information products - ebooks, reports,
articles, etc... that would not be counted in any "official" numbers.
The fact is that ebook writing and publishing has opened the entire,
multi-billion dollar market for non-fiction (and to a lesser extent,
fiction) up to ANYONE with quality information to share.
As for which ebooks sell best - I have come across ebooks that have sold well
on just about any topic - gardening, business, parrots, dog training,
health and wellness,
mortgage advice, financial advice, hobbies, etc...
Trick is to tap into a strong demand within a given space, understand
what information your market wants
and give it to them - communicating in their terms what
this information will do to help them achieve what THEY
want to achieve.
The template I have followed, and documented for others to follow is
available here:
Ultimate Information Entrepreneur's Success System
Jeff
Posted by jbsmith at 03:26 PM | Comments (0) | TrackBack
February 03, 2005
Apprentice Update
Welcome to today's Apprentice updates - business lessons you can use for
your venture.
OPENING SHOCKER: Verna couldn't hack it and quits - first time ever
in 3 seasons of show.
FIRST LESSON: Leadership - rare that you could lead by consensus,
have to be willing to go AGAINST the majority. Think independently.
THE CHALLENGE: Nestle - more than $100Billion. Nescalfe Taster's Choice - create a
marketing campaign with massive budget.
Team that creates most buzz (as judged by Nestle execs) wins.
BUSINESS LESSONS
1. Decisiveness - must be able to make a decision quickly, intelligently
under pressure. Putting off a decision is only going to make matters
worse in most situations. Danny lost valuable time and the confidence
of his Magna team through indecision.
2. Inspire passion in your team, get them excited - bought in and behind
you 100%
3. Great marketing campaigns must be based on a theme, there must be
an underlying purpose and motive behind every aspect of the campaign.
Great launches play out a story - your market gets caught up in that
story and participates - that's when you have them. Net Worth had the
theme - Magna did not.
WINNER Tonights winner - Street Smarts (Net Worth)
WINNING PRIZE: 12-seat hellicopter ride over Manhatten with the Donald
WHO WAS FIRED
What makes the Apprentice a TV show rather than just another day at the
office is the TWIST. Each show has a twist.
In this show, the losing team - Magna - makes a pitch to get the "exempt" member from last show fired, trying to get Trump to make an
exception to one of the rules layed out in the show.
The result - it backfired, rules had to be respected and attempt at
thwarting the rules didn't provide a great deal of confidence in Danny's
judgement. Danny was fired - two project managers in a row.
This episode was all about decisiveness and leadership - two of the
most powerful aspects in business.
Jeff
Posted by jbsmith at 09:12 PM | Comments (1) | TrackBack
Create Your Own Video Products - The Time Is Right
We've seen signs everywhere, video is about to take the internet
by storm.
Video clips, flash video streaming, downloadable video products, are all
now ready for primetime, now that highspeed internet has hit a critical
mass.
Here's an interesting article from ClickZ on the opportunity for video
in 2005.
2005 Is Online Video's Tipping Point
To quickly learn to master video production and how to use it in your
own business effectively - take a look at master product development
superstar Bill Myers site:
How can video be used to enhance your business?
1. Advertising - use video clips, advertorials, skits and testimonials
to gain added PR and enhance your sales process.
2. Deliver rich content for pay - in other words, developing your own
video information products. Using the techniques over at:
Ultimate Information Entrepreneur's Success Package
to work, you can
identify and capitalize on a whole host of niche markets - blowing
them AWAY with your own video products.
3. Training videos. Video offers a tremendous way to help draw in,
maintain and enhance the effectiveness of your online sales force,
affiliates and partners. In this age where emails just aren't getting
through or are not being read, video offers a way to break through
to your leveraged sales force.
Might as well embrace it - it's always best to be on the leading edge
of a wave rather than being sucked up in it's wake!
Jeff
Posted by jbsmith at 12:51 PM | Comments (0) | TrackBack
February 02, 2005
Making Pay-Per-Click Marketing Payoff!
To most online businesses, they have at least dabbled with Pay-Per-Click
advertising by now.
If you are like most though, it remains a mystery - a frustrating mystery
at that!
Ecommerce Guide just included a rather nice, non-technical and complete
article that will help almost anyone improve their profits when using
Pay-Per-Click advertising.
Take a look:
Search Engine Marketing - Part 1
Jeff
Write eBooks That Sell Like Wildfire!
Posted by jbsmith at 04:38 PM | Comments (0) | TrackBack
