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March 29, 2005
How Much Will Your Idea Make You?
It's never easy to enter a new market or produce a
new product for a market when you don't have a good
sense for the buying power.
Very few of us have the time or resources to flounder
around in a market or between unsuccessful products
until we find a winner - we need that first product
to be a winner.
When I created my first product to sell online, I was
still working 60-hour weeks and learned what sleep
deprivation was really like with a new born baby in
the house.
I remember the self-doubt that crept in many times
during those weeks as to whether I could even complete
my first product let alone whether it would sell.
It would have been difficult to have gone through all of
that and to have sold NOTHING - yet it happens over and
over again when it really doesn't have to.
Now I can't guarantee every product you develop will
turn into $30,000 in sales in your first year - but it
is certainly possible and is nearly impossible to not
make significant sales IF you become good at discovering
the buying power of your market BEFORE you spend time
developing products.
It's NOT enough to know that you have a market and that
they have money -- at least not for me...
I want to see evidence that they are spending money -
and lots of it.
So - I head over to my trusty Keyword Power Generator -
Wordtracker(I couldn't live without it...) and do an hour or so of
keyword research.
First, you want to find severall hundred to several
thousand searches for related keywords - evidence that
people are searching for products like yours.
Second, you want to see a broad range of keywords that
people are searching for - all related, but not just a
high count on 1 but tens - even hundreds.
Third, you want to pop over to Overture's View Bids
Tool: http://uv.bidtool.overture.com/d/search/tools/bidtool/and enter your terms to discover what advertisers are
paying for top placement in the Pay-Per-Click search
engines.
What you want to see is a high (higher than .50 is OK,
higher than $1 is quite good) on each of the top 3-5
listings, not just on the first listing.
What does this tell you?
Typically if advertising revenues are high, it means
customers are buying - otherwise advertising revenues
decline.
Even better, you have the links to click on that allow you
to find out excatly what types of products are selling.
For example - let's take the keyword "resume writing"
We find TONS of demand - hundreds of thousands of searches
each month.
Next - we find pretty good advertising revenue, in the
$1.00-$2.00 per click for the top 5 listings.
Now, let's see what is selling. Without an exception, what
people are paying for is a resume writing service.
So - if you thought of writing a book or creating a course,
there is NO evidence that there is a willing, paying market
to learn.
In fact, let's do something interesting - let's enter
"how to write a resume" as your keyword. A logical
search for someone looking for ebooks or other information
on the topic.
The results are brutal - less than .20 for the highest
priced bid on Overture.
Do you think out of the millions of PPC advertisers, that
such a low bid would occur if there were lots of HOT customers
for resume writing information?
Absolutely NOT!
In fact, I've known ebook writers who have been burned by
this very market - with this 15-minutes of research, they
could have saved thousands and months of work.
Don't make the same mistake.
Jeff
Posted by jbsmith at 10:44 AM | Comments (0) | TrackBack
March 24, 2005
How Do You Turn Your Sales Letter From Good To Great?
Ever wonder why John Carleton, Yanik Silver, Michel Fortin or
Joe Vitale ask for (and get) well over $10,000 for each and every
sales letter they write?
It used to make me wonder, is this a scam?
In the months that followed I not only watched what the great
copywriters did, I learned and TRIED what they used and found
out the real value of having great a great sales letter on
your website.
Here's a tip that sets GREAT copywriters aside, earning them
a personal fortune that so many only dream about - you'll find
this among the gems in "Ultimate At-home Internet Copywriting
Workshop"
You Need Benfits AND Emotional Outcome
In addition to pulling out the benefits from questions submitted
by prospects within your market, it is also extremely important that
you understand the bigger emotional drivers behind their need to
have any particular question answered.
An example....
You want to tackle weight loss motivation - and you see a pattern of
questions like:
"Initial motivation is not my problem, but how do you sustain motivation" or
"How do you handle the negative people in your life"
etc...
These are all specific things people want - and definitely should drive your
content and marketing BUT...
Your copy should also include specific references to their ULTIMATE goal or
EMOTIONAL outcome, which is usually not to just loose weight, but to look
better, feel better, have more energy, attract more love into their life,
make them more successful, earn more money, etc...
So when you think about your topic, think one level higher - WHY do they
need your product to help them with your topic? If they want to improve
their golf game, then they likely want to look better in front of their
friends, feel younger, gain the confidence to play even more exotic
courses, etc...
A large part of your copy (ie. headline, first paragraphs, sub-heads, PS,
etc...) should be constantly painting a picture of today and tomorrow - with
your bullet benefits being the path to getting there.
By simply listing a page of benefits related to losing weight, you will get
some sales - but to double or triple sales - as committed in this package:
http://www.highertrustmarketing.com/part/yanikcopy you need to move beyond
pure benefits and paint - climb inside the mind of your prospect and know
exactly WHY and how BADLY they want their ultimate goal.
Jeff
Posted by jbsmith at 11:30 AM | Comments (0) | TrackBack
March 22, 2005
Look How Easy It Is To Write Your Own eBook!
Do you have to be an expert to write your own ebook
about a topic you KNOW will sell?
What happens when you stumble across a promising
market, idea or topic for an ebook, but don't know
how to quickly find out what content you should
package to sell?
Let's look at a real life example.
One of the top selling ebooks under the competitive
category of Home and Family within Clickbank's marketplace
is this book - "Tropical Fish Secrets"
A quick check on Overture shows the demand for topics
regarding tropical fish is quite large --
"Tropical Fish" 160,455
with many other related searches well over 10,000 looking
for various information on tropical fish and aquariums.
If you haven't already gone over to take a look, visit the
sales page over at: http://hop.clickbank.net/?ideaguide/seanlemay
Look closely at the bullets half-way down the page, you will see
the very questions any "beginner" fish owner would have - questions
like:
- saltwater versus freshwater aquarium
- how to keep the quality of water good, and your fish
healthy
- how NOT to kill your fish
- how to know how much to feed your fish
- how to place and light your aquarium
and so on...
Now, even if you were brand new to aquariums and fish, then you
could likely have come up with at least half the questions he
has answered in his book.
The rest, with a few hours research on discussion forums,
magazines, talking with fish owners - you could find the
rest.
What you want is to target the 80-90% of the market that are
beginners - that you can easily find answers to their pressing
questions.
You will find hundreds of thousands of similar market
opportunities out there - where you can assemble a list of
questions to be answered and simply write a few pages each
day to create your own compelling ebooks.
There is no guarantee - but with a well researched idea and
a half-decent product, you should easily be able to turn each
ebook into at least $20,000/yr in income - much more in certain
cases.
To learn more about 5 masters who turn their ideas into profits
over and over again - visit http://www.creating-infoproducts.com
Happy writing...
Jeff
Posted by jbsmith at 09:26 PM | Comments (1) | TrackBack
March 17, 2005
Your Health, Happiness and Business Success
[firstname],
What is your health worth to you?
What price can you put on happiness?
What value will you place on NOT missing out on the
really important things in your life?
You may wonder where I'm going with this? After all,
we usually talk tips, tactics and strategies - but
you need something else important to succeed online -
the "m" word - motivation.
I'm not speaking about rah, rah, hype-filled motivation.
What I mean is the motivation that burns deep within you,
that drives you to achieve things you thought were beyond
you.
True motivation gets you through the most challenging
times, the darkest days, and allows you to operate at a
level well beyond the rollercoaster of everday life.
Here are 3 techniques you can use to build the burning
fire within you and consistently build your own personal
fortune...
1. Discover What You Really Want
This may sound funny, but most people don't REALLY know
what they want.
It's often NOT the money, different job, new relationship,
etc... but instead is a BURNING disatisfaction, frustration
and utter disgust.
You may want to earn $100,000 with your own online business,
but that's not what will motivate you.
What WILL motivate you is the control over your own time,
creativity, energy and health that comes with your ability
to earn a full-time income from home - price is $100,000
Don't be afraid to really dig deeply inside of you and seek
out the raw emotions of hurt, vulnerability, anger and
hopelessness - identifying the source of these emotions will
lead you to the ULTIMATE motivators.
2. Choosing A Vehicle You BELIEVE Will Work
Once you've found your ULTIMATE motivator, you need to select
an achievement vehicle.
If it's your own business you seek, then consider developing
your own products and brand using techniques I outline in
detail in: Ultimate Information Entrepreneur's Success Package
If it is to give back to society in some way - then find a
charity you truly believe in, or even better, create your
own fundraising organization.
It's crystal clear, you must BELIEVE deeply in your vehicle,
should doubts creep in, you will quickly become frustrated
and end up back where you started.
3. Momentum Feeds Motivation
The relationship between motivation and achievement is not
a single event - but rather is a continuous cycle.
You act on your motivation, achieve step 1 toward your goal,
feeding your thirst for motivation which takes you through
step 2, and so on.
It really is like an avalanche - one single small event put
into action steamrolls down a mountain, building with each
successive stage.
To maintain momentum you need a system that works, a system
that you have 100% confidence in, a system that will produce
great results if you simply plug in your daily effort.
For us, there are two GIANT systems that allow us to build
massive momentum --
1. Ultimate Book and eBook Writing Course
2. Internet Secrets Marketing Formula
How much longer will you put up with your current situation?
What will your breaking point be?
Will you stop covering over the hurt, pain, disatisfaction
and instead - embrace this powerful motivator?
In this, you will find the ULTIMATE motivator - and you will
be taken to places you never thought possible.
Have a "motivated" day,
Jeff
Posted by jbsmith at 03:56 AM | Comments (0) | TrackBack
March 14, 2005
Will You Profit From the iPod Revolution?
iPod and other portable media devices are changing YOUR
market - and changing it FAST.
Have you noticed, you can't get through a normal
day without hearing about iPod, mp3 players, PDA's,
or other portable media devices.
Some of us think - cool, I can download music on the
go.
Others will think..."just something else to rot my kids
brain..."
Whether you see the potential music application, I see a
massive advantage for uinfomration product developers
As you may have guessed it, I picked up one of these
gadgets this last weekend.
Within 30-minutes I had 15 mp3 interviews, recordings
and recorded conference calls uploaded to my portable
player and with a set of earphones, I can listen as I
run to the airport to catch a plane this morning.
I've noticed that audio products in the past have always
suffered from a portability problem. Can't take physical
pages with you, can't take the digital file with you -
nobody likes to be stuck in front of their computer for
hours listening to audio.
That's all changing - and within a matter of months, audio
products are seeing new life again.
Take the products you have used http://www.infoproductcreator.com
to develop or turn your minicourse developed using
http://www.create-e-mini-course.com into INSTANT audio products
using one of these 3 techniques:
1. Present and Record. The simplest of all methods, you simply
pull the best out of your product or directly dictate from
your minicourse. Key is to be passionate, use lots of examples,
tell stories and keep the audio lessons short - within 10-minutes
if you can.
2. Expert Interviews. Turn your content into responses for a
series of interview questions. Have someone else interview you
or interview another expert in your field. Focus on material
that is different, examples of what works and try to stick to
under 40-minutes.
3. Run your own teleseminar. For under $200, you can easily
setup a teleseminar with dial-in for your prospects or
customers and get the call recorded with the option of having
it automatically uploaded to your site minutes after the call.
Will you take advantage of the iPod revolution?
Create an audio version of your product and tap into a trend
that is RED HOT.
Posted by jbsmith at 12:09 PM | Comments (0) | TrackBack
March 10, 2005
Turning $27 Ideas Into $997 Ideas Over and Over
How do you turn a $27 ebook into a full-time income
that will allow you to walk away from you job - no
matter how much you currently make?
That's the question I get from many of you, and the
answer is rather simple -
You Need To Build A "System" Of Escalating
Profits That Continue To Feed Your Bank
Account Long After That First $27 Purchase.
So what is that magic "system" that has allowed people
like Jim Edwards, Alex Mandossian and Armand Morin to
turn $27 into $997 and more...
You'll get to find out at the Idea Incubator...
http://www.ideaseminar.com/jeff/
Have a terrific day.
Jeff
Posted by jbsmith at 10:48 AM | Comments (0) | TrackBack
March 07, 2005
The "System" That Started Many Great eBook Fortunes
In the flood of orders and thrill of building my online
business - there wasn't time to outline the exact method
of writing your own best-selling book.
I'm excited to say that the system I use each and every time I
begin the 3-week process of writing my own book is unveiled
WITH NOTHING to buy, right here:
Ultimate Book Writing System Revealed
You definitely don't want to miss out on the joy and happiness
your own best-selling book can bring you - things like:
1. Self-control over where you work, how much you work, how SMART
you work and how much money you bring in
2. Becoming "famous" for helping your market achieve their goals
3. Earning sales 24-hours a day, 7-days a week, while you aren't
even paying attention
4. Drawing powerful, connected joint venture partners to you who
will send more and more traffic and sales your way
5. Becoming published in magazines, on the radio and even TV (if
you want to)
6. Instantly launching your own lucrative, high-profit consulting
service.
7. Getting as much attention or work behind-the-scenes and quietly
build your own profit empire - you choose.
Nice benefits right? But you're not a professional author and
you don't have a year to get your book out...
NO PROBLEM, With This One Simple System, Non-Authors Can Start
Earning Their Own Book Publishing Fortunes Today.
Will you review this powerful book writing system? This ecourse
is available with NOTHING to buy for a limited time, get it
here:
Ultimate Book Writing System Revealed
With this system open in front of me on my desk, I can let
it slip that there are 3 main things you have to master if
you want to join the big money ebook creators:
1. Find a RED HOT idea. Here are 3 quick ways to find ideas
that will sell:
a) Identify a niche market and look for signs of both keyword
search demand (using a tool like the Overture Keyword
Search Tool) AND evidence that advertisers are paying money
for those search terms by looking at the top 5 bids in
Overture. You want at least .30 - .50 per click being bid
on each of the top 5 bids for your main keywords.
b) Piggy back on an already hot market. Seek out top selling
software (ex. Photo gallery software), electronics (think
iPod or Blackberry), hobbies (scrapbooking, models, etc..)
c) Use the SRDS (Standard Rate and Data Service) guide you
will find in most libraries to help you discover hidden
hot markets with lots of lists and advertising opportunities
2. Let your market TELL YOU what they want You can do this by
"gathering" from hot spots online such as forums, discussion groups,
membership sites, etc... and by "pulling" via surveys.
3. Write for 5-minutes at a time. Answering 4-5 questions everyday
will result in a 100 page book in less than 3-weeks (assuming 2/3 of
a page for each response)
every time you identify a new, hot market, you will be thankful for
this incredibly powerful system that makes writing about as easy
as breathing.
Look at what Best-Selling author Mark Victor Hansen (co-creator of
the Chicken Soup for the Soul Series which has now sold 80-million
copies) says about this information:
"Steve Manning’s brilliance allows you to write easily, effortlessly
and omniprofitably, five minutes at a time. I’ve watched him and
listened to him repetitively and learned more each time."
Mark Victor Hansen
Don't pay a cent, or have to purchase ANYTHING - won't you
claim your no-charge ecourse on this powerful book writing system?
Ultimate Book Writing System Revealed
Have a super day.
Jeff
Posted by jbsmith at 01:36 PM | Comments (0) | TrackBack
March 04, 2005
The 2-Minute Video - How To Own Your Own Island
Bet you've never thought of creating your own 2-minute viral videos?
I've included a link to a sample 2-minute video on over at Forbes.com
that demonstrates perfectly how you can take a high interest topic (in this case, How To Own Your Own Island) and insert your own
quick advertisement right at the front) turning your video into a
massive traffic generator, and advertising tool.
You could apply the same tactic to ANY market - and producing a high
quality video such as this can be done quite easily with today's
medium priced camcorders, a decent background or "green screen" (
basically green material that editiing software will recognize and
overlay a graphics background on top of, and editing software such
as Sony Vegas or Adobe Premiere.
The video link is below - an ideal site for learning how to create your
own videos from home is located right here:
Product Developer's Resource Center
Here's the video example I spoke about above:
Once again - video advertising and video products will dominate in
2005 and beyond, and it's easier to create these bits than you ever
thought possible.
Do click on over to Bill's great Resource site to learn how:
Product Developer's Resource Center
Jeff
Posted by jbsmith at 10:22 AM | Comments (0) | TrackBack
March 03, 2005
Will You Take The Next Step Toward Business Success?
Can you do me a favor?
Take a moment out of your busy day to think about what
it would really be like to run you own successful online
business.
Seriously, I know that if you really put your mind to it,
it will happen, so will you start planning for that
right now?
When you become successful, you want to be spending LESS
time on your business, not more - am I correct?
I don't know anyone who's goal is to earn more AND spend
double the time they spend working.
But do you know that your initial success will most likely
prevent you from really achieving you goals?
I see it happen all the time...
You reach a few hundred dollars in sales, and then you end
up spending all your time managing your business and NOT
building it to reach into the thousands of dollars per
month.
You can jump well ahead of the pack and join the elite team
of online BIG LEGUE money earners by putting your business
on Auto Pilot.
It's my privilege to tell you about the method used by
online business automation master Corey Rudl who shares his
complete blueprint in the #1 online marketing course
"Inside Secrets To Marketing Your Business on The Internet"
over at:
http://www.infoproductcreator.com/part/secrets
It's incredible, when you start using these tips, you
draw more sales while allowing you to free up more time...
1. Automating your order processing and distribution
through shopping carts, integrated affiliate management
and autoreponders. It's so tempting when you are
starting out to use best-of-breed, less expensive
independent systems, however, they will end up costing
you much more in the end, and YOU will have to be the
bridge between the multiple systems.
2. Automate your follow-up. Instead of relying ONLY on
broadcast follow ups such as newsletters or real-time
updates, put in place an automated system such as a
e-mini courses (see http://www.create-e-mini-course.com
for the best template) or multi-part tips. Think in
terms of 30-40 part series rather than just 4-7 part
series to even further automate the process.
3. Make the best use of your content. Write articles
and use them in many different ways such as publishing
to your website, sending out to your readers, submit
to other publishers, bundle into a viral report,
integrate into your automated email follow-up, etc...
Write once, re-use multiple times.
What is your definition of success? Will you want more
time to spend away from your business while it continues
to snowball into your very own money tree?
Ok then, it's as simple as following the success model
created - and proven - by Corey Rudl. Will you start
today so that you have an automated income machine in
a few months or will you continue to struggle to earn
coffee money each month? Are you ready to be mentored
by someone who has done it time and time again - then
get started now by clicking here:
http://www.infoproductcreator.com/part/secrets
Have a super day!
Jeff
Posted by jbsmith at 09:13 PM | Comments (0) | TrackBack
March 02, 2005
Is There A Hot Selling Book Inside Of You?
I was thinking about something humorous this last
weekend.
Before creating my very first ebook, my dream was to
get published, you know, your name in lights, have your
own book and all that?
Have you had the same dream?
After looking into the "getting published" option more
carefully though - this is what scared the crap out of
me:
1. Less than 10% of all query letters ever get accepted
- and when they do, that's just for your manuscript.
2. Let's say you pull off a miracle and get your proposal
accepted - then you MAY get a very ** small ** up front
advance to get you writing.
3. After MANY re-writes, the publisher will force you to
price your book in a very fixed range - a very low amount
even if your market would be willing to pay much more.
4. You sign a royalty agreement that results in between
5-8% of retail price going to you - say $1.00 on a $20
book.
5. Next, if your publisher is very successful and sucures
a number of orders for your book, but because they end up
in the wrong category of the bookstore or some other hot
Donald Trump book hits the shelves, it doesn't move -
bookstores send the books back and it come out of your
advance and royalties.
Bottom line is - it is the top 2% (or less) of authors
that ever make a significant profit writing traditionally
published books.
That's when it struck me...my information is worth MUCH
more than $1.00 a copy - and that's where information
products come in.
What's really great is that producing your own high-value
information product and keeping close to 100% of the profits
is really NOT HARD - the steps are outlined for you right
here:
http://www.infoproductcreator.com
Even more important is that you don't have to stop at an
eBook.
It's easier than ever before to convert your 80-100 page
ebook into your own printed masterpiece one copy at a
time or in small batches of 25-50 copies and still earn
a very tidy 50% or more profit on the book.
Even more, turn that ebook and printed book into your
own series of reports, membership site, audio series
or paid newsletter are very real options - after all,
it's the SAME content.
You get to decide how to package it and how to turn words
into dollars.
If you have a dream like the one I had - then get your name
in lights, publish your own book, audio series and more...
by taking action.
Will you do what it takes to live your dream?
Will you play it smart and take a path that lest you KEEP
your profits rather than giving them to someone else?
Here's the steps you will need to take to make your
adventure successful -- now get started:
http://www.infoproductcreator.com
Jeff
Posted by jbsmith at 10:57 AM | Comments (0) | TrackBack
