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May 25, 2005
You - An Online Infoproduct Publisher?
I joined several top marketers had a blast on a conference
call last evening reviewing the latest results of a mass
consumer survey pioneered by Ken McCarthur (owner of many
sites including Affiliate Showcase and JV Alert).
The survey will be made available soon, and I can't wait
to tell people about it because it really is chalk-full
of some very revealing things about information product
buying habits online.
Perhaps the most revealing part of the study is a breakdown
of more than 50 different niche categories that the
respondents showed interest in paying for information.
Now Ken would have my butt if I jumped the gun and gave you
too much information about this very confential research,
but it is safe to say most of the BIG NAME marketers on this
call were blown away by some of the areas of interest.
In fact, given a first look at the results, I would bet that
ANYONE could pick at least one category and match it RIGHT
NOW with their skills, experiences and passions and have
80% of the content for an information product already in
their head.
If anyone ever doubted that non-marketing topics were in
demand, this study will certainly change your views.
To give you a sense for the findings...here were a few of
the niches that showed up strong: Read More Here
Posted by jbsmith at May 25, 2005 04:16 PM
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