Ultimate Product Developers Blog: How To Capture A High Demand Niche With Your Own Infoproducts

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June 11, 2005

How To Capture A High Demand Niche With Your Own Infoproducts

Here's an email I received last week from one of my subscribers,
he's about to start work on a new information product, has done
his research well - but still may have missed one very important
step - here's his question and my response.

Now I'll be the first to admit, there are not enough hours in the
day to answer every email I get - but this one caught my eye
because it shows he is serious about his business, is taking the
time to objectively look at his project and he is obviously
dedicated to making this business work.

I have ALL KINDS of time to spend with questions like this, because
I know in the end, the advice will help.

Here's his question...

"Jeff, just wanted to ask you a few simple questions. I know you are
an expert at this, so I thought I would ask one of the best. :)

I've found a niche that I an ebook might do well in. According
to Wordtracker, the main search term for this niche gets close
to 700 searches a day. I checked the Ad rates on Overture, and
most of the top ten bids are at least $1 or a bit more. I do
think this niche might be more popular in one part of the year,
so it will be seasonal I expect.

SO...to my question.

How do you market your ebook when the Adrates are so expensive?
Do you just look for smaller keywords and go for those?

Also, if I want to use articles as my main traffic source
(which may take some time), but I want to make sure my site
converts first, how should I go about it without spending a lot
in advertising?

I would really appreciate your thoughts on this Jeff. You have
always given me great info.

Take care,
(Subscribers Name Withheld)"