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July 17, 2005
How Can Strawberry Tartletts Make You A Fortune?
I was picking up my morning coffee at my local Starbucks this morning,
and saw something that made me laugh so hard, I had the entire store
looking at me!
Its no secret, Starbucks based their business on an upscale clientele,
those that don't mind paying 40% more for their cup-o-joe than the
rest of the market.
Same thing goes now that they are turning themselves into music
retailer, the classics that are often available for $5 over in the
discount bin at your local record store are $18 in the Starbucks
bin.
They've also put a premium on doughnuts, pastries, coffee makers
and even cups and saucers.
Today though, it really HIT me for the first time when I saw their
newest treat - a Strawberry Tartlett, two tiny Strawberry tarts
that were so thin I could see right through them for $2!
Now, I'm pretty certain that if I didn't really pay attention,
chances are I wouldn't even notice these fine tartletts in my
mouth, let alone quench any kind of serious hunger.
But therein lies the beauty of product position and marketing.
They turned a $1 substantial Tart into a much smaller, tartlett
and charged double the money!
There are many lessons to learn here, but the main one is...Read The Full Article Here
Jeff
Posted by jbsmith at July 17, 2005 01:25 PM
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