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November 27, 2005
Your Podcast Audio - 3 Infoproduct Entrepreneur Starting Tips
It's true, when you consider starting and growing your own information product publishing business, getting started right is the biggest obstacle most people never overcome.
Although there are many ways to make it big with your own information product publishing business, there is are 3 steps that are most important to you building a solid foundation for future profits.
In our latest 12-minute podcast, we share information publishing "getting started fast" tips with you - listen here:
Or, download the Podcast here in mp3 format:
Information Product Publishing Podcast
Note - you can download this 5Mb .mp3 file by placing your mouse over the file, click left mouse button and select "Save As" to download to your hard drive.
Jeff
Posted by jbsmith at 11:08 AM | TrackBack
November 24, 2005
Self-Publishing - 9 Minutes of Great Audio Tips From Dan Poynter
Wondering what it takes to create your very own, professional self-published book?
Self-publishing and writing guru Dan Poynter shares some free excerpts from his self-publish radio audio show.
Here is some great free information Dan and others share on aspects of creating your own highly successful self-published book.
Find out why Dan suggests put your effort into the inside of your book and put your money on the outside (in terms of design).
And don't ignore Dan's comments on ebooks and audio books near the end of this session. His advice for spinoff products from print is incredibly valuable.
Cheers...
Jeff
Posted by jbsmith at 09:39 AM | TrackBack
November 23, 2005
3 Tips To Building Your Own $100,000 Infoproduct Publishing Business
Happy Thanksgiving All...
As you sit down to enjoy some turkey, football and great company, here's some desert for anyone wanting to build their own $100,000/year (or more) information product publishing business from home.
We just posted the 3 secrets to setting the foundation for your very own, $100,000/year online business marketing your own hot selling information products.
You'll find it right here: Become A Top Gun, $100,000 Information Marketer
Have a terrific holiday and weekend!
Jeff
Posted by jbsmith at 09:31 PM | TrackBack
November 10, 2005
$100 Credit From Google Adsense
Anyone earning cash by including Google Adsense ads on your websites now have another option to consider - referrals of others to Adsense.
In other words, Google has just added an affiliate program to Adsense
and it pays a nice up front referral fee of $100 credit to your Adsense account when your referral earns their first $100 with Adsense.
Certainly seems like a built-in bonanza for anyone already operating in the online marketing, pay-per-click or advertising niche markets - they have an automatic customer base that they can market such a program.
Does make you wonder, however, what each progressive stage Google makes to expand their market does to the quality of the advertising. If the quality goes down, you'll have lower demand for advertising meaning lower cost per click in Adsense. In the end, Google may continue to earn more as the number of Adsense advertisers grow substantially, however each Adsense advertiser may see their income reduced.
Something to watch for - I know I will be.
Jeff
Posted by jbsmith at 10:42 PM | TrackBack
November 09, 2005
Online Business Model That Really Pays Off
One of the struggles we all face online is understanding the best business model, or combination of business models to follow.
For instance, should you...
- Create Your Own Products
- License Products
- Market a service
- Earn commissions through affiliate marketing
While there is no cast in stone, single method that will guarantee you a thriving online business, there IS one combination that works especially well.
Using this combination will ensure you take the quickest and least congested path toward building your business online, while others tend to fight themselves - stuck in traffic, never seeming to reach their ultimate destination.
Read about this method in our latest article posting here:
http://www.highertrustmarketing.com/articles/online-business-method.html
Jeff
Posted by jbsmith at 11:53 AM | TrackBack
November 08, 2005
How To Quickly Become An Expert...
To master the field of non-fiction writing, sell your services and products for top dollar and ensure that business is coming TO you instead of having to always CHASE business, you need to be perceived as an expert.
Experts get paid more money for their opinions. People buy their products, adding to their mystique. You get asked to provide advice for top dollar. You are given special terms on partnerships from those who want to leverage your special aura of expertise.
In short, as an expert, you capture the attention of your market - and if built carefully, can turn you into a powerhouse entrepreneur.
So, how do we become experts?
We aren't born experts are we? Many of us would consider ourselves experts at only one thing in life - if anything.
Surely we can become an expert in many topics if we choose to do so?
When it comes right down to it - expertise is only measured by how much those around you perceive that you know about a given topic at that time.
Where we sell ourselves short is in our belief that it takes a lifetime of experience and learning to become an expert in any one topic.
Expertise is knowledge - applied. So, you need to be good at two things if you want to master expertise.
1. Gaining knowledge
2. Applying that knowledge to solving real world problems
When you think about it - celebrities are perecieved as experts, even though there are thousands of people in their respective fields that know more about a topic.
Now, the ultimate secret to gaining knowledge quickly is to ask questions. Ask lots of questions that cover every angle of topic.
The very first thing you should do when researching a topic or market for your writing is to develop a long list of questions that you will ask yourself and people within your market.
75% of your time preparing your information product should be asking questions, with the remainder put into organizing (applying) that knowledge to solving a very specific problem.
Follow this approach and you really can be an expert in almost any market you decide you want to write about.
Jeff
Posted by jbsmith at 12:59 PM | TrackBack
November 07, 2005
Free Slide In Window Generator
Used on the right pages within your sites, pop-ups can still produce great results in terms of signups.
Trick is to embed the code for generating pop-ups into your webpage in such a way that the pop-up blockers that now block up to 40% or more of pop-ups will no longer block them.
There are packages and scripts on the market that will allow you to design these non-blocked, slide in pop-ups, but until now, there hasn't been a free one that does a decent job.
Until now...that is.
You can see an example of a pop-up I created on my site over at our Ultimate Information Entrepreneur's Sales Page to see what can be done in 5-minutes with the script listed below.
Though you will need to join Greg's mailing list in order to access his great resources, it is well worth the while - his updates are infrequent and always offer valuable tools.
Check out the script by going to: http://www.marketing-videos.com/videosmain.html and scrolling to the bottom, under the section titled "Miscellaneous Resources" you will see the Free Slide In Window Generator.
This is an online script, so have your html ready and its as simple as pasting in your html, Greg's application will generate the code you need to paste into your webpage - and voila, you have your own professional looking slide in pop ups.
Pretty Cool!
Jeff
Posted by jbsmith at 10:25 PM | TrackBack
November 01, 2005
Most Important Lesson Of All...
After 5+ years of online marketing and too many years marketing offline to mention without sounding too old here - one lesson stands out from all others.
Yes, focusing on a specific niche market is important, but that's not it.
Writing great copy, yup, pretty important too, but that's not it either.
Designing powerful minisites that convert visitors into customers, now we're getting closer, but still not there.
Ok, enough teasing.
The one single most powerful, important and fundamental web marketing lesson of all is...
It's the most fundamental of sales rules, the more times someone is exposed to a strong message or product, the more chance they will buy.
In the offline sales world, its called persistence.
The picture of persistence you have in your mind are no doubt negative. The jerk who continues to call you again and again - at dinner time no less - about their long distance program, even after you already ditched that company a few months ago because their service sucked.
That's likely your memory of persistence - but don't blame persistence for flat out shitty marketing. Fact is, shitty marketing is even more rotten when you are exposed to it multiple times.
Ah...but good marketing becomes GREAT marketing when the right audience is exposed multiple times.
SUCCESSFUL SALESPERSON
What if you could get permission from your prospect to contact them regularly for the next 2-3 weeks, each day being able to talk to them about the problems and challenges they are experiencing in their own language.
Hey, what if you could even dream a little with them - share your thoughts, passions, beliefs and ultimate dreams in line with your prospects?
Then, once you have gained strong rapport, your credibility is much higher and your prospect is really connected with what you are saying, you can offer them a way to get what they want very badly.
Even better...you can show them how others have gotten from where your prospect is right now to where they want to be.
NOT ONCE did I mention autoresponder or minicourse, yet you can easily accomplish all of this with your own powerful, structured, and fully automated minicourse delivered via autoresponder with just a few hours work.
Over 40,000 people in multiple different markets have been through my minicourses - hundreds more every single day, many while I sleep, go out with friends, take my kids to school or just veg out with some great music.
Even better, I easily double my chances of selling a given product or generation revenue through affiliate programs after the 3rd exposure (2cnd lesson of my minicourse) and it continues to go up from there.
Remember the purpose of your minicourse - its not just to inform, throw out content, or blindly send stuff to your prospects.
Instead, your minicourse is your way of connecting with your market, setting them up for your offer, telling them you understand how they feel, know what they want and can give it to them with added proof.
A very easy to follow system and template (the one I continue to use for every minicourse) is this one "Automated Income Streams"
Grab it now and in less than 1-hour you can have your own fully automated, 24X7, powerful and persistent sales process doubling or tripling your existing conversion rate.
This really is the MOST important online marketing lesson of all!
Jeff
