« January 2006 | Main | March 2006 »
February 20, 2006
Podcast 17 - Secrets Of High-Priced, Premium Products...
Be very careful with this, we are giving you information that lets you read your customer's mind, giving you special powers to know more about what makes them buy than they do AND understand those information product topics that you can position as PREMIUM priced - way above what most others charge.
Promise only to use this information for good...because you will make more sales and rake in more money using these techniques.
Listen here:
Or, download the Podcast here in mp3 format:
Information Product Publishing Podcast
Note - you can download the .mp3 file by placing your mouse over the file, click left mouse button and select "Save As" to download to your hard drive.
Enjoy!
Jeff
Posted by jbsmith at 09:19 PM | Comments (0) | TrackBack
Smaller Really Can Be Better For Email Marketing
What is happening to email marketing? Does it still work?
Should this still be your goal, to build a strong list of subscribers to whom you then market your products?
First, my own opinion is that email marketing is still an incredibly powerful tool that you must use as part of your overall marketing plan.
After several years of marketing online, what works today is a pull-push-pull method of marketing. What do I mean by this?
First, you pull subscribers to you via various methods including Organic Search Engine Optimization (a fancy way of labeling the techniques you use to optimize your sites to list highly on the major search engines), writing and submitting articles, ezine advertising, pay-per-click advertising, joint ventures, viral marketing, etc...
With a strong value proposition (free report, audio, or other content), you pull people into your subscriber pipeline.
Second, you push information out to your subscribers on a regular basis. This should be valuable, timely and well presented information that helps to build a community and brand your unique ability to inform your subscribers.
Third, you continually pull your EXISTING subscribers back to you with additional content such as blogs, forums, podcasts, video podcasts, articles, etc.. This is the secret marketing tool many marketers are not using properly today. Since email open rates can linger among 40% with response rates in the 5-10% range, its important that you continue to pull subscribers to additional information - you will notice a massive difference in your results following this pull-push-pull approach.
Finally, recent results I have observed show that smaller, more focused lists have higher read and conversion rates (on average) than larger, less focused lists.
So, in this case, smaller really is better. Think in terms of building multiple, focused lists - even segmenting existing lists along the lines of particular buyer motivation will often result in much higher read and conversion rates.
Jeff
Posted by jbsmith at 02:02 PM | Comments (0) | TrackBack
February 15, 2006
Are You Creating "Premium" Information Products?
Every business I've known that has been tremendously successful has built deep.
What I mean by that is that the business has focused as much (often more) on building additional products and services to sell to existing customers as acquiring new customers.
Your challenge as an information marketing entrepreneur is to build your product portfolio deep through acquiring, developing, licensing, and marketing "premium" information products that you can market to your existing subscribers and customers.
Of course that leads to the next question...
How DO you develop Premium information products that will allow you to earn hundreds or thousands per sale rather than just a lead-in $17 or $27?
Its true, this is the key to really building a strong, high growth information product marketing business -- we've covered this topic is some detail and you can access it right here in our latest article titled: "Creating Premium Information Products That Sell For Higher Prices"
Enjoy!
Jeff
Posted by jbsmith at 09:34 AM | Comments (0) | TrackBack
February 02, 2006
Podcast 16 - Do You "Connect" With Your Market?
Ever wonder why someone creates a simple little product that turns out to sell like wildfire, while someone else can spend months researching a topic and their product ends up to be a flop?
What about the case where you have built a list of 10,000 subscribers, but they just don't seem to respond when you write or promote a product?
Yet someone else you know has a subscriber list of less than 5,000 and can earn a living from their subscriber base?
I HOPE you are asking these questions...BECAUSE
All success in business comes down to how well you connect with your market - the topic of this week's Information Product Publisher's Podcast...
Listen here:
Or, download the Podcast here in mp3 format:
Information Product Publishing Podcast
Note - you can download the .mp3 file by placing your mouse over the file, click left mouse button and select "Save As" to download to your hard drive.
Enjoy!
Jeff
Posted by jbsmith at 06:56 PM | Comments (0) | TrackBack
Some People Think He's Crazy...
When some people hear Marlon Sanders talk live, some come away thinking he's crazy, others are so stunned they don't know what to think -- But know this...
Marlon is one of the most successful information product publishers on this planet, a true marketing genius and he knows how to pick out red-hot topics better than anyone I've ever heard.
Don't take my word for it, listen to this PURE genius at work in this private brainstorming exercise he's released for no-charge, no-strings available only for a limited time.
Listen here:
http://www.highertrustmarketing.com/part/marlon-products/
We all complain about not having access to the minds of the truly successful business people we admire - well, in this case you do, so be sure to take advantage of this power-packed audio with Marlon.
PS. By the way, I have a good chance to stealing some of Marlon's time in the coming weeks to put together a special audio conference for you - if you have specific questions or topics you would like to hear him cover, then please email us at: support@infoproductcreator.com and we'll try and get him to cover your question.
Enjoy!
Jeff
Posted by jbsmith at 03:17 PM | Comments (0) | TrackBack
