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April 26, 2006
"Podcast 21 - Surefire Formula For Attracting Super Affiliates..."
Want to earna few hundred dollars each month with your own information products - that's not hard to do - you simply sell a dozen or so ebooks or reports and $20-$30 each month...BUT
If you would rather earn a few thousand dollars each month with your own information products building your way to an information empire, then you will want to get an a few very well placed affiliates or partners on your side that will continually promote your product for you - without you even being involved.
If you are thinking about really ramping up traffic and sales for your information product business, or if you are struggling to launch and expand your affiliate program or reach critical joint venture partners (often called "super" affilites), then the formula outlined in this 14-minute audio podcast will make your head spin.
This is the exact formula we used when we first started - no contacts, no repuation in the online world - to build a network of super affiliates that immediately turned our information products into best sellers.
Its all in our latest audio version of "Information Product Publisher's Podcast"
Listen here:
Or, download the Podcast here in mp3 format:
Information Product Publishing Podcast
Note - you can download the .mp3 file by placing your mouse over the file, click left mouse button and select "Save As" to download to your hard drive.
Enjoy!
Jeff
Posted by jbsmith at 07:03 AM | Comments (0) | TrackBack
April 20, 2006
"Attracting Super Affiliates To Your Infoproduct Business"
Let me assure you, there is nothing more rewarding than having a joint venture partner or affiliate endorse your product or service to their trusted customers generating huge traffic and tons of sales while you sit back and watch!
Its the ultimate marketer's dream isn't it - you've created the content and now the giants within your market generate sales week after week, month after month, year after year.
If you could just generate one of these dream partnerships each month, you could stop dreaming and instead be sitting at your local cafe sipping espresso while your inbox filled with orders.
Now, as with anything, you need to get from plan to reality.
Attracting the BIG GUNS within your market can be intimidating, time consuming and more than a little frustrating...
Anyone who knows me understands I don't like intimidation, embrassment or frustration - so here's the system that has worked over and over again allowing us to continue to build strong joint venture partners who sell over 60% of our products for us...
Attracting Super Affiliates To Your Infoproduct Business
Posted by jbsmith at 03:08 PM | Comments (0) | TrackBack
April 19, 2006
You Can Change Lives Online...
Great news for anyone who is offering paid content such as information products, ebooks, reports, manuals or other how-to products online.
Its official, an increasing number of people (to the tune of nearly
50% of online users) look to the internet to help them make major, life affecting decisions.
As reported on Yahoo today, research found that "...the Internet is becoming increasingly important to users in their everyday lives"
The article goes on to mention major decisions of purchasing a house, car or overcoming a health crisis. These are definitely opportunity areas for information product developers and marketers.
However, think of the many other items people consider life-impacting that you could also rely on more online research...
1. Decisions on travel and leisure
2. A major hobby purchase (high end guitar, golf clubs, boat, etc...)
3. Parenting decisions - none of us get enough training in that area
4. Staying young - ANYTHING to do with looking, feeling and acting younger
5. Seeking friendships and relationships. Our lives go through many ups and downs, in the valley's we seek out help on improving our friendship and relationships
6. Making major career or self-employment decisions. There are many opportunities here.
Each one of these areas carries with it hundreds of information product ideas from ebooks, reports, seminars, audio products to paid newsletters and membership site possibilities.
The good news is that people are increasingly looking to the internet to help with solving their major life wants and needs. Positioning your information product marketing business to take advantage of this upward trend may just be the smartest, most rewarding business decision you will ever make.
Jeff
Posted by jbsmith at 10:58 AM | Comments (0) | TrackBack
April 17, 2006
Podcast 20 - 3 Pillars Of Information Product Marketing Growth
It's frustrating enough not being able to put your finger on the various steps you need to follow to build your own successful online business marketing your own information products.
How many steps are there? What do I know and more important, what do I not know how to do?
You may know that its going to involve some degree of product creation, sales letter writing and marketing, but knowing what to spend your time on within each of those categories is critical to how much financial success you see and how quickly you see your bank account grow.
Like all of us, you are bombarded with marketing tip after marketing tip, product idea after product idea, and business model after business model - enough is enough!
Now, in this short, but powerful audio you get the 3 Essential Building blocks with enough detail to get you started moving toward your goal marketing your own information products for profit.
Its all in our latest audio version of "Information Product Publisher's Podcast"
Listen here:
Or, download the Podcast here in mp3 format:
Information Product Publishing Podcast
Note - you can download the .mp3 file by placing your mouse over the file, click left mouse button and select "Save As" to download to your hard drive.
Special Note - We refer to Information Marketer's Zone during this podcast, for those of you ready to fast-track the growth of your own information publishing business, you'll want to take advantage of this resource - Information Marketer's Zone.
Enjoy!
Jeff
Posted by jbsmith at 09:12 PM | Comments (0) | TrackBack
On Your Mark, Get Set, Oink...
Is it set to take the world by storm?
Will you be placing bets, spending your Friday nights down at the track?
Could there be enough interest that you could turn this odd form of racing into your own ebook, membership site or information product?
In all seriousness, today there are a tremendous number of searches
for certain types of animal racing.
Did you know that there are more searches for horse racing (according to Overture's monthly stats) than for any other type racing information - even NASCAR!
Consider a 6-10 page beginner's guide to horse racing - or maybe in a few months, pig racing - as your next information product topic.
Tap into the right demand and you have a hungry group of buyers at your disposal - only caveat...you need to get to them before they lose it all on the next big race.
Jeff
Posted by jbsmith at 10:05 AM | Comments (0) | TrackBack
April 11, 2006
Finding Desparate Buyers For Your Infoproducts
Successful information product publishers and marketers succeed based on one successful principle - they go after desparate buyers.
Desparate buyers:
1. Buy quickly - it doesn't take months to close them
2. They will pay higher prices
3. They want answers to their problems in a simple, easily
developed product - not 300 pages when 6 will do.
4. They will come back again and again if you are good at
giving them what they want
5. They typically are in groups - so once you find one desparate
buyer, you have found many
Alexis Dawes knows how to find Desparate Buyers. She's done it many times before - selling a 6-page report for $27, a 16-page report for $97 and earning $4,000 in one week with her information products.
You can see her site over at Desparate Buyers Only - and below, you will find an interview excerpt with her as she explains some of her most guarded secrets to building your own information product empire.
Listen here:
Or, download the Interview Excerpt here in mp3 format:
Information Product Publishing Podcast
Note - you can download the .mp3 file by placing your mouse over the file, click left mouse button and select "Save As" to download to your hard drive.
Note: The full interview with Alexis is available to members over at InformationMarketers Zone - the Exclusive Private Site For Information Entrepreneurs
Enjoy!
Jeff
Posted by jbsmith at 09:31 PM | Comments (0) | TrackBack
April 10, 2006
Google Marketing - 7 Principles of Success
By anyone's analysis, the rise of Google has been truly astounding.
From search engine to advertising revenue and now a major threat to network and application providers in many different markets, google has obviously figured out a formula that works.
So, when I cam across this posting of Google's 7 principles of Google marketing, seems at least moderately valuable to study each principle.
See: 7 Principles of Google Marketing
1. Results must be trackable: definitely true, if you aren't tracking, you lose any ability to improve or understand where to put your time and finanical priorities
2. Promote Trial: Again, a sound principle, especially in the case of a service, high-end product or continuity product (recurring payments are involved).
3. Let others speak for you: This is a big one. We've had some great discussions and articles posted over at: http://www.infomarketerszone.com that discuss the power of word-of-mouth marketing and how to build that into your online marketing campaigns.
4. Data, Not Hype. Without understanding the original intent of this one inside Google, its tough to speculate exactly what they are referring to, but one would have to assume that letting the product, service and results speak for themselves is a far more powerful marketing strategy than hype.
5. Your Smart and Your Time Matters: This one speaks for itself, we've talked allot about having empathy for your customers - Google has made empathy a main principle of marketing - smart!!
6. We're Serious, Except When We're Not. Talk to anyone senior and successful in business, they will tell you a sense of humor is a MUST to reach the top and reach your customers.
7. Big Ideas Move Us. Well, certainly no argument here - google has been as good as any company in history in cultivating and finding great ideas, clearing the way of obstacles and quickly getting new ideas to market to test.
Finding BIG Ideas is what the "Ultimate Information Entrepreneur's Success Package" is all about - finding big opportunities that you can turn into BIG, profitable information products fast.
Jeff
Posted by jbsmith at 01:23 PM
April 07, 2006
Adding Audio To Your Website In Seconds...
Considering adding audio to your website?
You may have dismissed audio on your website as something of a fad, a technique that won't really add to your sales or to your overall effectiveness as an online marketer, but...
Have you thought of the many ways you can use audio on your website to enhance your business?
Here are just a few ways to use audio to both improve your sales AND make less work for you:
- Audio introduction to your website
- Announcement of a special promotion or deal
- Audio version of your minicourse
- Excerpt from your ebook or information product
- Audio testimonials are powerful
- Audio tip of the week
- Audio affiliate tips and updates
- many, many more...
Once you get the hang of it, audio is so fast and effective you may never want to write another word again!
So, how do you go about adding audio to your website in a high quality, professional, yet fast and cost effective way?
That's the topic of our latest article available for you to study right here: Adding Audio To Your Webpages In Seconds!
Avoid paying monthly service fees or rip-off prices of high end audio software packages, you can use the system in this article to gain control of adding any audio to your site anytime you want for a fraction of the cost.
Used properly, adding audio to your website can really increase your business, look and feel. Get this formula and be adding audio to your websites within seconds.
Posted by jbsmith at 08:48 PM | Comments (0) | TrackBack
