Imagine someone as influential, well known and good at publicity as Sir Richard Branson doing a “Morning Breakfast Q&A” on Facebook?
Doesn’t that tell you everything you need to know about the power of using social networking for engagement?
In a couple of ours he gets to directly reach thousands of his followers on Facebook, for days this post will be seen by Millions upon Millions of others who will no doubt follow and like Sir Richard proving once again that he is a master at knowing how to reach and engage his audience.
How do you become known and influential in your business life?
1. Do something you love – as Richard said on his interactive session, when you love what you are doing you will have an interesting story people want to listen to
2. Don’t be afraid to try things, go out beyond your comfort zone and share your vision, the problem you solve, the interests you have with your market
3. Keep up with the marketing platforms of today. Richard Branson was a KING of traditional media – knowing exactly how to get attention through TV, Radio, etc… Now that social networking platforms like Facebook and Twitter have reached critical mass, that’s where we find him these days providing a steady diet of valuable content and interactive sessions like this one that happened earlier today
Do you have other ideas on how to engage your audience?
