If you follow the entrepreneur, internet business and internet marketing discussions and ecosystem online you would be forgiven to believe that internet marketing is a business model or niche target market in itself.
Do you know something that someone else doesn't know?
If you don't yet – could you with a few hours of research, talking with an expert or giving something a try?
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There are hundreds of different niche markets you can target as an information publisher or information marketer…one walk around a major bookstore will tell you that as you pass dozen upon dozen of topics each targeting their own niche market. But what are the best niche markets?
Sometimes I know we make internet business and information publishing more difficult than it really needs to be…perhaps part of this is the number of guru's who tell us what we should be selling or developing as information product entrepreneurs.
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I find it strange to see so many people that have a black or white view of the world, especially when it comes to writing.
There are those that write a book or write for themselves purely for the self-indulgent feeling of having written something – not even knowing if that writing will earn a dime for them. Pure writing typically starts with an idea you have floating around in your head and ends with a finished manuscript, ebook or self-published book that languishes on a shelf or inside your hard drive.
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As more and more people figure out how simple it is to produce their own in-demand ebook, book, report or other information-based product right from their own home computer, the question of how to earn money with your ebook online comes up.
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I had some interesting exchanges with my subscribers earlier today who, like many of us, believed that it would take them months to write a book or e-book upon which they hoped to build their own online marketing business.
In both cases, the subscribers had topics in mind that they were familiar with – not experts, but had some experience.
In the first conversation I assured them that it is possible to write a 60-page e-book in as little as 2-days. I've done it, and know of many others who have done it. If you only get an hour each day to write, then it may take you a week, but still far less than what most people think.
It's true, you read author profiles and you tend to hear horror stories of months or even years of writing to come out with a book — what I'm talking about here is writing a book that communicates information to a target audience – an information product.
Some examples:
- How to lose weight in 45-days or less
- 10 ways to keep your pet dog healthy
- BAM System for improving your self-confidence
- How to travel to England on a shoestring budget
In most cases, the structure of information of these products follows a fairly simple pattern where general information on the topic is introduced, followed by a detailed look at causes behind the problems then followed by a set of tips, solutions or a system the reader can follow to achieve the end result.
If you follow this type of system, you can get your e-book written in days.
We go through the system that has been used by hundreds of top selling e-book and book writers in the Ultimate Information Entrepreneur's Success Package – step-by-step guidance to take you from idea through to finished e-book you can sell online.
In addition to writing your e-book, there are some other important considerations that go into producing a top-selling infoproduct:
1. Identifying a topic that people will pay to be informed about
2. Using market input to create your outline
3. Structuring your solution into your own "system" or "formula" so you can leverage its branding potential (For example, imagine having organized the steps to overcoming Acne into a system you called "SMILE" or "CLEAR", etc…where you can talk about this system as your own and it can be promoted and tested as your system
4. Having a good sense of your promotion channels, partners and distribution path before you write the book so you can get input, reviews and jv partnerships with key leaders in the marketplace
5. Knowing the emotional drivers behind wanting what you offer as part of your book – this is critical for creating ads, your sales page and promoting your infoproducts.
Do NOT be paralyzed by fear or procrastinate because you think that committing to writing a book will take months and months of work – you will be surprised what dedicating a week's worth of effort will give you in the end.
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When you wake up to find dozens of ebook orders, a profit that exceeds what you could have earned in your full-time job in 1 day, a request to be interviewed by a well respected leader in your niche market and some partnership opportunities you are just starting to experience what it is like to write an ebook that sells – the launch of a fantastic and exciting information publishing business.
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If your goal is to eventually get your book published or build your own online information publishing empire then consider getting started writing with a local or non-profit newsletter in your area.
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Happy to see that Seth Godin addressed the most recent article in Fast Company where Clive Thompson reviews and discusses the holy grail of marketing – how trends get rolling and how people are influenced to buy en masse.
In a nutshell, you have Tipping Point by Malcolm Galdwell that espouses the importance of Influencers – who through their market reach, credibility and existing relationships with their marketplace are necessary and account for a large part of how trends emerge for any given product or service.
On the other side of the ring…you have Duncan Watts who trashes this theory of influencers arguing that "It just doesn't work, a rare group of people just don't have that power"
What DOES matter according to Duncan?
A market's readiness to accept and adopt a new idea, concept or product.
I wrote about this article first inside InfoMarketerszone because it is exactly in-line with the in-depth techniques and strategies we teach for aspiring e-book, book and information product marketers – to step inside your marketplace, participate, interact and discover (from the inside) what your market is ready for next.
My feeling is that Seth too quickly dismisses Duncan's ideas in favor of the Influencers theory – perhaps partly because anyone as brilliant and involved in his or her marketplace as Seth is likely takes advantage of the knowledge that he accesses and turns into winning thoughts and books.
Yes, influencers are important, but using the typical Chicken and Egg analogy, what comes first – the good idea or the adoption of the idea by influencers?
In most cases, it's the identification of a raw nerve, overt or implicit desire within a marketplace that leads to early adopter passion which can then culminate in mass market acceptance so long as the idea, concept or product is simple enough and impactful enough for the mass market.
What do you think is more important – the desire behind a product or the fact that top influencers have adopted it?
And…here's an even better question,
How did the influencer become an influencer if he didn't have a deeper understanding of his marketplace than anyone else?
Doesn't it stand that if someone has become a leading, trusted force in their marketplace that they have tapped into either an explicit or implicit desire for information that their competitors have not? If the answer to this question is yes, then it is perhaps the presence of market involvement, knowledge and empathy that are the greatest skills toward finding concepts and positioning them to become larger trends.
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