October 14, 2008
- How To Build A Real Business
Based on discussions and questions with tens of thousands of subscribers, conversations with other leading-edge internet marketers, private coaching clients and members of Information Marketer'sZone, there are some real challenges internet marketers have with operating a real businesses versus a playground of internet marketing tips and techniques. (…)
June 18, 2008
- Cashing In On The Demand For Information
Over 90% of the people that search online are looking for information on everything from how to improve their health to managing their finances through caring for their children or a favorite pet.
If you're looking for a second income source to help pay some extra bills or an brand new, fulfilling career choice where you operate your own high profit home-business then consider marketing information products that tap into the huge demand.
We teach hundreds of people who have never written a word or operated their own business before how to turn demand for infromation into high profit information products from home over at InfoMarketer'sZone
You may think, at first, that the process of putting together your own book, ebook, home study course, report or other information product is hard…it doesn't have to be that way since the best information products tend to be simple, clear, concise and delivered to meet an immediate, burning desire for information in the marketplace.
For example, when someone searches the internet for "how to keep an aging brain active" - they are most likely in a state where they have been forgetting things, they are pent up with worry about aging and are looking for some "magical" cures to help them stay sharp and avoid aging.
What would happen if you had a 20-page report for them available right NOW that included 10 ways to keep your brain active? Do you think a good portion of those searching for information may take you up on buying your report for $27? Absolutely. (…)
June 16, 2008
- When The Words Won't Come
Overcome writer's block and turn your thoughts into words with these 3 highly effective writing tips.
June 15, 2008
- Write A Book This Summer
What if you could write a book this summer and be selling it online by the fall?
Could you use some extra money coming in to help with end of year expenses?
Imagine what setting yourself up with a top selling book would mean as you head into the busy buying seasons of Fall and Winter AND what that would mean to realizing goals of operating your own six-figure business online this time next year. (…)
June 12, 2008
- How To Market A Book Online - 10 Tips
Those of us who have had the inside track on marketing products and services online have certainly figured out that marketing information online is a very powerful and profitable business model. (…)
June 11, 2008
- 5 Easy Ways To Make More Money With Writing
Writing is a creative process, it is relaxing for many, a lifelong dream for most of us and holds a particularly mysterious, exciting aura in today's society. If you have written a successful report, book, course or other information-based product you are held above your peers enjoying more prestige and credibility. (…)
June 9, 2008
- One More List Building Mistake
A few days ago I wrote about the 6 most common list building mistakes that I've seen over and over again both new and experienced internet marketers make…and yes, I've made some of them myself too, BUT…there's one more that I didn't mention. (…)
May 29, 2008
- The Theatre Of Business - Empathy Takes The Lead Role
I came upon Seth Godin's latest blog posting through following him on Twitter earlier today, the posting was titled "Put On A Show". - and serves up one of the best metaphor's on why certain businesses work like crazy while others languish in obscurity. (…)
May 28, 2008
- Testing Markets With Surveys
When you enter into a new market for your info product or affiliate marketing business - or even when you want to get a better handle on a market you are already involved with there are two major ways we teach as part of the 45-Day Info Product Profits System to get fast, accurate feedback from your market. (…)
May 26, 2008
- 10 Reasons Why Social Networks Matter
When you are launching your online business, trying to figure out the in's and out's of internet marketing and deciding which of the overwhelming strategies and tactics to put in place first, social networks tend not to be in your top 3 (and probably not even top 5) list of focus items. (…)
May 23, 2008
- Aweber Pricing Changes - Email Marketing News
A good deal of the online marketing marketplace and many others outside of internet marketing have made Aweber the single most critical infrastructure service provider for their businesses - the single most important piece enabling ongoing list building and communicating with subsribers.
So, it's not surprising that the recent change Aweber made in their pricing structure became a lightning rod for anxiety, frustration, confusion and plain craziness.
So what has happened? (…)
May 16, 2008
- Blogging, Social Media and SEO - Naturally Linked
It was bound to happen… the search engine attention payed to content has always been a target of manipulation so when you see the misuse of Web1.0, Web2.0 and beyond sites being overtaken by those who neglect the powerful social aspect to these platforms, we shouldn't be surprised.
Perhaps that's an advantage to Web2.0 and coming Web3.0 platforms though as the built-in social feedback function will go a long way to weeding out the manipulators from the users.
Yes, there are definite SEO benefits to blogging - but the biggest bang comes from sites that post timely, relevant and quality content in a consistent, natural way. Oh…and if you are able to attract content-rich comments along the way - even better.
Social network sites such as Myspace, Facebook, Twitter and whatever is next will no doubt evolve in the same way where today's spammers and manipulators will either kill the platform or be weeded out in favor of those who use the system to build dynamic social networks.
Max Kalehoff has put it well in his latest blog posting… "Beware of Blogging Simply For SEO" where he does a good job of outlining the balance marketers must seek in delivering relevant (to their market and to the social network they are involved with) content, becoming a critical part of social networks and knowing how to subtly attract the network toward them much as thought leaders are able to do in any industry.
In my own case, becoming part of a network on Myspace, frequent content-oriented blog postings, and some admittedly brief work on expanding the network has proved quite successful in driving traffic and sales through various sites we have - but here's the interesting part…almost entirely those visitors and sales have come through visits of our profile rather than through any specific links put in our blog postings or on other parts of the site.
The lesson then is that using social networks and blogs as intended, focusing on what your marketplace wants to read about will end up generating traffic, attracting search engines and making sales — doing anything less actually limits your potential rather than improving it. (…)
May 14, 2008
- Create Your System - Then Your InfoProduct
When you are learning the powerful business of creating and selling information online there are many distractions and aspects that can bog you down. The result, you can never seem to get rolling with any kind of momentum on your online business.
If I had to put my finger on the #1 reason most new online entreprenuers fail to build their business to the next level based on packaging information products for profit it would have to be getting sidetracked by the least important aspects and NEVER making progress on the primary function of getting your product defined, outlined and launched.
Over at InfoMarketer'sZone we have helped hundreds of highly motivated internet marketers, writers, speakers and professionals re-focus their enthusiasm, desire and effort on the most important tasks helping them get their infoproducts out much faster.
Instead of wondering how many pages your ebook should be, whether you should have a cover page, or how to take payment or distribute your ebook, we first focus on the MOST important part of create a top selling information proudct - the very basis of building a strong and vibrant online business.
IT'S THE SYSTEM THAT SELLS
Think about it - when you buy a "how to" or informational product you are starting with an objective in mind and will buy if you are convinced that a given product or product creator has the system, process, or experience that will help you achieve your objective in less time, with less pain with more effectiveness. (…)
May 9, 2008
- Getting More Traffic With Content
So we're supposed to be in the era of content generation - where your best shot at getting mass traffic to your site is to generate valuable and useful relevant content targeted at your niche market.
But once you go about trying to put together an action plan toward building out your content strategy, some immediate questions come to mind like "What sort of content should I be generating?" and "Where do I submit my content for best results?"
We share weekly secrets and results of our various advertising and traffic generation tips inside InfoMarketersZone to keep our members up to date on the latest and greatest techniques…but here are some very important tips that may be quite different from what you are hearing in the wider internet marketing community. (…)
May 8, 2008
- Should You Develop Continuity Information Products?
One of the decision you need to make when growing your information product business is whether to include a continuity offering into your product portfolio.
What is a continuity offering? (…)
May 4, 2008
- I Made My First Sale Today!
I still remember well the first ever sale that came through for my first online information product - an ebook on Idea Generation for book writers and infoproduct marketers back in the fall of 2000.
The first sale happened within days of getting my very first website up and building a small list of just 40 subscribers - and yes, the page was UGLY….but went on to convert at well over 5% in the first few months of business.
Even better than the first sale though was the power of PROOF - knowing this business really does work for the average person and that people really will eagerly buy your products - even in very competitive markets. Along with that knowledge comes even greater desire, enjoyment, excitement and hope where there perhaps had been none before.
Since then, I've had many emails and telephone calls from other information product marketers who have turned their faint dream for selling their own infoproducts online into their own very first sale…
After all…even multi-million dollar book writers, information marketers and internet marketers all started with their first sale didn't they. (…)
April 28, 2008
- Is It Perfectionism Or Insecurity Holding You Back?
One of the biggest errors made by entrepreneurs, but is especially deadly for information product marketers is holding back your product development, website launch or big launch until its perfect. (…)
April 18, 2008
- The Scientific Formula For Making Money Online…
Ok, so maybe it's not ENTIRELY scientific, but it is the process that every long-term, successful, consistently growing online business I know about follows…
I'm talking about all KINDS of online businesses in every niche imagineable, they all follow this system for continually growing their business and profits while adding tremendous value to their respective marketplaces. (…)
April 15, 2008
- 25 Underground InfoProduct Profit Formats - Video
When I first started out publishing my own information products I was bound and determined that I would make my fortune marketing ebooks, after all 8-years ago ebooks were new and exciting and I came across a small group of internet marketers that were using them to earn a living online. (…)
April 14, 2008
- The Big, Untold Key To Internet Marketing
It's so tempting to drive into a niche market with your own internet marketing business based on what you believe to be a desire or demand for information. (…)
