self publishing

February 26, 2008

  • Writing A Book - Document Your Experiences

    One of the easiest ways for anyone to write a book is to start with a current life situation, job or experience you are going through spending a few minutes each day writing about your experiences.  In the Ultimate Information Entrepreneur's Success Package we list this in the top 10 methods of producing your own information-based ebooks and books. 
    You are about to start a diet, begin by writing how you feel right now, before starting your diet.  What are your hopes, goals and what was the breaking point that resulted in you finally taking action. 
    Next, each day you work your way through the diet, you document what happened, how you felt, where you were most tempted to break the diet. 
    Now, assume you are heading on vacation or even a business trip, document each step of the way - what it's like to travel, shortcuts you learn in making travel more effective, less stressful.  How do you locate good places to eat?  What do you do in your spare time?  What were your experiences with major sites if you are on vacation?  Do you have kids - what hints could you give other parents on traveling with kids? (…)

February 25, 2008

  • Join The Growing Ranks - Write Your Own eBook

    We've talked about it before, trying to find (or even guess) at the size of the eBook market is a real challenge.  There's no real advantage for any one group to track these types of statistics. 
    Traditional publishers track traditional published book revenues, vanity publishers track vanity published numbers and the same goes for print on demand publishers such as Booksurge or LSI. 
    To make matters more complicated, ebooks are sold in various places - through Amazon, independent online publishers, and many, many more from independent online publishers selling through their own websites like you and I. (…)

February 20, 2008

  • Hey You - It's Time To Write Your Own Book

    Do you know something that someone else doesn't know?
    If you don't yet - could you with a few hours of research, talking with an expert or giving something a try? (…)

February 12, 2008

  • Ideas For Your Own Book or Ebook

    Sometimes I know we make internet business and information publishing more difficult than it really needs to be…perhaps part of this is the number of guru's who tell us what we should be selling or developing as information product entrepreneurs. (…)

February 11, 2008

  • Writing For Love Or Money?

    I find it strange to see so many people that have a black or white view of the world, especially when it comes to writing. 
    There are those that write a book or write for themselves purely for the self-indulgent feeling of having written something - not even knowing if that writing will earn a dime for them.  Pure writing typically starts with an idea you have floating around in your head and ends with a finished manuscript, ebook or self-published book that languishes on a shelf or inside your hard drive. (…)

  • How To Sell Your Own eBook Online

    As more and more people figure out how simple it is to produce their own in-demand ebook, book, report or other information-based product right from their own home computer, the question of how to earn money with your ebook online comes up. (…)

February 8, 2008

  • How Long Does It Take To Write A Book?

    I had some interesting exchanges with my subscribers earlier today who, like many of us, believed that it would take them months to write a book or e-book upon which they hoped to build their own online marketing business. (…)

February 3, 2008

  • Getting Started Writing With A Newspaper Column

    If your goal is to eventually get your book published or build your own online information publishing empire then consider getting started writing with a local or non-profit newsletter in your area. 
    As our members at Information Marketer's Zone know, developing your own information publishing business is within the reach of most people, we even give you a 45-day workplan to follow to get there. 
    One of the first steps outlined in the 6 Week Information Product Profits Formula is to research and understand your target market identifying a red-hot, high-demand topic to write about. 
    I was speaking to a successful author of 2 books recenty published about life in his rural small-town America - he got his start in writing with a community column where he could test his writing style and different topics to see how much interest there was. (…)

January 23, 2008

  • When Do I Write?

    I get asked often to give people an idea of my day as an information publisher - especially wondering when and how often do I write? (…)

January 21, 2008

  • Selling An e-Book To Monetize Your Site

    Often I have subscribers, customers or even first-time visitors to my sites ask questions about writing and selling an e-book before they even consider a market or having their own website and blog. 
    In other words, they are looking to develop their product before having become active in their marketplace. 
    On the other hand, there are many existing content developers, website owners, forum publishers, article writers, and blog publishers that have achieved a certain level of traffic and readership and are now faced with the prospect of monetizing their traffic. (…)

  • Want To Write Top Selling e-Books or Books?

    It's very hard to ignore the fact that any bookstore or online book retailer is made up largely of non-fiction books that communicate information to their readers. (…)

January 18, 2008

  • Finding More Time To Write - 5 Methods

    It's true, to be successful writing books and publishing information products you need to master the key tasks of writing and product development. 
    A good part of succeeding with information publishing has to do with building momentum by releasing an ongoing portfolio of information products at various price ranges. 
    Here are some of the information products you will want to have as part of your portfolio:

    Free reports, audios, checklists to attract opt-ins and create a bond with your market
    Lower-tier information products such as e-books, reports, books, manuals, guidebooks - your basic products
    Recurring revenue information products such as membership sites or paid newsletters
    Higher-end information products with a physical element that will serve as back-end and upsell products

    You may have guessed from reading this, there is some work to coming up with such a wide range of products. (…)

January 11, 2008

  • How To Find The Latest News and Info On Your Niche

    In previous blog postings I've written about how important it is to be "involved" or "plugged-in" to your chosen niche target market. 
    In "Putting a Fair Price on Your knowledge", we highlighted how many information publishers, authors, self-publishers and indeed, professionals undervalue their knowledge.  If they know something, they figure everyone must know it too. (…)

January 4, 2008

  • Getting Serious About Your Writing

    What comes to your mind if you were to hear someone say  "It's time to get serious about my writing?" 
    Perhaps you have said this to yourself?  Typically the line of thinking is that we need to go from dabbling, writing a little here and there and not making a living from our writing to consistent, focused writing with the intent of making more money. (…)

January 3, 2008

  • Putting A Fair Price On Your Knwowledge

    Quick tip to all of you who are considering packaging information into your own e-book, book or information product - don't underestimate what you already know or will know through research. (…)

  • Write an e-book - do it like this.

    If you are sitting there reading this post today, early in 2008 considering the possibility of getting into your own information publishing business this year, then read the next few lines closely because we're going to tell you about one example (of many) that shows exactly how it's done. (…)

January 1, 2008

  • Publish Your Own Book in Weeks - You Have Options

    Through the miracles of digital e-books, print on demand and short run printing, anyone can easily, quickly and affordably publish their own professional looking books, reports or e-books. (…)

December 29, 2007

  • Information Publishing - Dominant Positioning

    Heading into the New Year I've been giving a great deal of thought to methods of really dominating the top status within any niche market. 
    After all…being at the top means that people come to you instead of you having to constantly chase customers. 
    As an expert…

    You gain the trust and credibility so important to selling information online
    You can command higher price points for your more valuable information
    You get to immediately experience "Insider" status within your market which gives you added insight into opportunities before your competitors
    Most of the authority figures within your market want to be associated with you giving you the upper hand on forming high production joint ventures and affiliate relationships
    Free publicity - the press and media want to speak to you, authority sites want to run your material all resulting in more traffic and credibility sent your way

    We talked in a recent blog posting about taking a contrarian view to your marketplace as a method of pulling away from the crowd in "Taking On Your Market"
    In that posting we made it clear that taking a contrarian approach must be rooted in careful analysis of your target market based on inside knowledge - either yours or someone else's. (…)

December 28, 2007

  • Information Publishing - Taking On Your Target Market

    You won't get anywhere in business without tapping into a desire that as yet, remains unfulfilled.  In some cases the desire is well known, you have lots of competition, but there are gaps that remain.  In other situations your target market may not have clearly expressed their need as yet - when you come along with a good understanding of something they don't yet have, you can make a killing. (…)

December 27, 2007

  • Steps To Write A Book - Title Matters

    When you consider the steps to write a book, how much time do you spend on coming up with a compelling title or catchy tags for your electronic or written book? (…)