So you are building a website or blog and need it to rank well in the search engines, so you hear about long-tail keyword research where you seek to optimize a given website page, article or blog post around a less competitive, but still productive long-tail keyword.
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If you are going to grow your business on the internet, then you MUST learn to understand how to target your market – and that means understanding the basics of search engine optimization, or SEO.
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Although there is nothing revolutionary with this short video from Google's Matt Cutts, it is a good reminder about a few important things when you are trying to rank better in the Search Engine Results:
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What is the ideal number of pages to have on your website?
When you develop a site to market your business, promote your ebook or information product or gain traction in your marketplace as we outline in our 6-Week Information Product Profits System, a common question is how MUCH content do you have to develop.
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As many of you progress through the internet business building systems within Information Marketer'sZone you quickly begin to realize that you have substantial website real estate that can not only be monetized through selling your own information products, affiliate marketing revenues – but also through advertising.
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Over time Google has implemented the concept of a quality score to help assess relevancy and corresponding cost-per-click calculations in their pay-per-click Google Adwords engine.
As internet marketers, the idea is a simple one – the better your quality score, the less money you need to pay when bidding on keywords with Adwords.
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You have to admire Seth Godin's ability to constantly (I mean daily) find the biggest hornets nests, poke at them and run away…each time leaving a frenzied swarm in his path.
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One of the most common questions you'll have when you first publish your website or blog – Is my site indexed by Google?
Many people make the mistake of thinking that Pagerank is the same thing as having your site indexed. So, they try everything under the sun to get their site indexed, continue to see a pagerank of 0 and wonder what they are doing wrong…in fact they are not doing ANYTHING wrong.
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Let me ask you this very important question…
Do you really want more visitors to your website – is that REALLY your objective when you unleash a new marketing campaign such as writing articles, blog postings, publishing videos, or even paying for traffic?
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Up until recently, the main advantage of social networking sites like Myspace or Facebook was the visibility you were able to garner through networking – and for some, that can be substantial in itself.
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