I've been growing our profile on Facebook and Twitter over the last several months and I have to tell you, the speed at which these platform are growing is MIND-BLOWING
I am now seeing regular traffic and customers coming from both platforms, and not just a little traffic either – but significant traffic
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About a year ago we started playing around with Twitter, posting infrequently, checking out the latest Twitter tools, checking in once or twice a week – playing around really.
About 3-months ago we decided to get serious and really begin to experiment with Twitter, commit to engaging with our market and using the tool to really foster relationships, get involved and where we could, spawn dialog relevant to our interests and business.
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There is definitely a right and a wrong way to use Twitter to help build exposure and brand with your marketplace…unfortunately there is way more WRONG uses than their are RIGHT usage examples.
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Advocates of social networking (sites like Twitter, Facebook, Tumlr, YouTube, Ustream and the like) suggest that the micro-level relationship and message exchanges that take place through these platforms offer business a chance to humanize their marketing…in fact, this is the real power of social networking systems to business.
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Embracing Social Networking
I'm sure by now you are aware of the rapid growth social networking sites like Twitter and Facebook are experiencing.
It's no longer possible to hold on to the belief that these are temporary "fads" that will disappear in a year or less, instead they have become more mainstream, larger and have even become a challenge for the major search engines as an alternative way that people will find what they want online.
More on 3 Ways To Make Twitter And Facebook Great Marketing Tools
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Ustream, for those of you who have not yet watched, participated or run your own Ustream feed, is a platform where you can launch, stream and manage streaming videos for your market.
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At first I saw the title of this Techcrunch blog post "What Every Entrepreneur Could Learn From Justin Bieber" and thought it was a blatant attempt to capitalize on the Bieber franchise.
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The days of talking "to" or "at" your market are gone aren't they?
Think about it, when we go to buy a book online, we pay attention to the Amazon reviews and increasingly look inside the book and may even watch a video from the author.
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Often times Google makes its algorithm changes rather quietly, progressively and typically tries to spread the pain or go after the very obvious offenders such as link farms or other black hat SEO sites.
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It's official, the days of talking AT your target market are over replaced by a much more immersive and interactive dialog as a means of attracting, creating interest and ultimately, addressing the full wants and needs of your marketplace.
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