Insiders in the world of information publishing have known for some time that higher-priced products actually tend to get better reviews, more support and result in less problem customers than lower-end, lower priced information products.
Filed under Entrepreneurship, creating infoproducts, internet marketing, online business, strategic marketing by 
The answer to this one, seemingly simple question could make a massive difference to your business in 2008, so read this carefully.
Who do you listen to?
Who do you buy from?
Here are some characteristics that will most likely describe the type of people we buy from:
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Since we all, secretly have a dream to write a book, live the calm, relaxing life of an author (ya right!), reap the benefit of millions of book sales and make the odd appearance of Oprah or Larry King – the question often comes to us in a different way.
Instead of "Should I write a book" the question tends to be "Should I write a book or an eBook?"
Guess what's behind that question?
Price, of course.
Many of you who are considering putting your own knowledge, research, thoughts or experiences into writing are certainly smart enough to see that the average book at your local bookstore goes for $27, maybe $37 while there are eBooks out there raking in $67 or $97 on similar topics.
What's up with that?
The tendency may be to think there is something inherently different about delivering information as electrons than on trees – while there is, it's not the real reason for the big difference in price. And…if you're going to write a book or an ebook, you need to know WHY?
HOW YOUR INFORMATION GETS TO MARKET
The minute you decide to go the traditional publishing route with a mainstream publisher you must comply with their system of pricing which is typically based on a combination of genre, cover choice (hard or soft) and number of pages.
There's no choice, if you want to write a book and have them publish it, you WILL follow their pricing structure.
Not only must you follow their pricing guidelines, unless you are Stephen King, you will be offered a very small royalty payment on each copy sold AND must remove any unsold copies that get sent to retailers that do not sell from your future payments.
Yikes – so why would I go the traditional publishing route if I write a book?
There are some advantages. You DO get whatever added credibility and exposure having your book published by the BIG BOYS gives you – marketed properly this can be quite valuable, but it does still take YOU to market the fact that you now have a published book.
With eBook, sure you can price it at whatever suits your business model, but you will have to build your credibility, profile and reputation in other ways since you don't have the same aura of a published author.
But…on the other hand, if you understand the model of information publishing – how it works and how to get the most value out of information and knowledge you can really make some life-changing money.
The model is powerful – we outline the complete, detailed program over at InfoMarketer'sZone, but here are the two most important factors to keep in mind:
1. Find the highly emotionally charged, most important questions/challenges/topics for your market AND
2. Know how to package that information for maximum return
The terrific and empowering part of becoming an information publishing entrepreneur is that there are so many ways to make really big money…
For example, you could generate big up-front cash by taking your information and packaging it into a seminar, manual, workbook or coaching program instead of an eBook and bring in 10X the value you would get from writing an eBook.
Or, you can write lead-generation products such as e-Books, manuals, reports and e-courses that sell for lower up-front money, but qualify your customers into those who are the best target for one or more back-end products such as a seminar, coaching program or membership site.
NOW – THE TRUTH
The fact is, it's NOT an either/or proposition. Anyone who truly understands the massive potential selling information for profit knows that finding demand and creating unique content is the important part – whether you choose to publish parts of your content or self-publish it as an eBook, report, course, etc… is a marketing decision structured around a sound information marketing business plan.
You may begin by developing a coaching program, seminar, workshop, tele-seminar program and then decide that publishing a book on your topic is a top priority to drive traffic, leads and customers into your back-end business model.
A good example is Trump's latest book written with the Learning Annex where the entire purpose of that book is to funnel leads into Learning Annex seminars which – if you've been to one – I assume them then market additional, higher-still, information opportunities. It's not the book in itself that makes the fortune, it is a catalyst to big, back-end profits.
Alternatively, you could focus on publishing one or more eBooks and building a list, a presence online that you nurture and turn into multiple front-end and back-end infoproducts over time.
I hope that now you don't seem your next project as just writing a book or an e-Book, but that you see it as a strategic phase in an overall information publishing business that can make you millions – it just takes thinking a little bigger AND following a proven plan such as the one we have outlined based on our personal experience over at InfoMarketer'sZone.
Jeff
Man – I have to admit, Rich Schefren is like a Lightning Rod these days, there are those that would walk to the end of the earth for him and there are those that spit fire at the very mention of his name…
You know what – that's exactly what you should be aiming for according to his newest free report called The Attention Age Doctrine II – Get It Here
Have you ever noticed that the people, businesses or millionaires that get all of the attention, make all of the money and get all of the exposure are the ones that have strong opinions – that can focus all attention (good and bad) even though they have hundreds of competitors that may be smarter or more skilled than they are.
That's why you MUST watch what Rich is doing and what he is saying in his new Attention Age Doctrine II.
It has NEVER been good enough to live in the shadows, to quietly go about your business, to wish for attention, traffic and sales – NO…you must go out and get it…and Rich knows how to do that better than anybody I know.
Love him or hate him, you can learn from him – and that's why the Attention Age Doctrine is SO important.
For most of us though, getting attention is not a natural thing. We envy people like Sir Richard Branson who can attract massive publicity and attention turning that into a brilliant reputation and massive wealth.
The Attention Age Doctrine II takes the mystery out of the game and helps us all edge a little closer to the kind of fame, fortune and success achieved by the Multi-Billionaires of this decade…
Download the free Attention Age Doctrine Now.
Jeff
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When you write an article to pull traffic back to your website, sales page or marketing campaign are you getting 45% response rates?
YOU should be…
Writing articles, blog postings and content for your website are CRITICAL to Week's 2-3 of our newly released Information Product Profits Formula available to InfoMarketer'sZone members. As part of an overall system of creating a reputation, online brand, product development plan, product launch and eventually strategic marketing plan – you will need to become good at writing compelling articles and content to make BIG money online.
I recently wrote an article for one of my niche markets that contained a resource box (the little bio or sales pitch that follows an article in magazines, online article directories or when someone else publishes your article) that drew more than 100 eager readers back to my website within 24-hours resulting in a 5%+ conversion of visitors to sales AND an amazing 45% opt-in rate.
Why then do most articles get lost in massive web content world never generating more than a few visitors and zero sales?
What is different about this article that results in such a massive response?
TOPIC
First, the topic was compelling – in this case the topic was on a method for burning fat that collects in a very specific place on middle-age men. There is massive demand surrounding the topic. I've used this same technique for many different sub-topics in other niche markets as well. They key is to find an emotional, highly sought after question that people really want answered.
GREAT TITLE
The titles was 4 words – it promised a unqiue method for burning this stupborn type of fat. Keeping your title short, emotional and triggered as closely as possible on the achievement aspect of the desire will get you more results.
HOOK
Structure your article so that it accomplishes the following goals:
More on Writing Articles That Get Hundreds of Visitors and Buyers?
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Hi all – we're coming up on Canadian Thanksgiving this weekend and I have much to be thankful for – as I'm sure we all do if we look at what we have hard enough.
In the spirit of Thanksgiving – I would like to open this post to anyone who would like to ask a question or make a comment about our blog.
I will personally review your questions and provide a response either through a reply comment or via audio or video depending on the questions and how detailed my responses need to be.
Any questions about building your online business, staying motivated, setting up your business online, developing niche markets and products — or anything else that's on your mind.
Simply hit the "Comment" link below this post and submit your question. I moderate the comments and it will appear soon with a reply.
Ask away!!
Jeff
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Having trouble tracking down your specific niche market or niche opportunity for your online marketing business?
Stop struggling and watch this free 7-minute niche marketing video to learn…
- The 5-step niche market discovery blueprint
Filed under Finding Great Ideas, creating infoproducts, market research, online business, strategic marketing by
The most forgotten aspect of any business, online or off-line is strategy. Regardless of whether you are taking an off-line business online or are simply looking to start your own online business, now is the time to look at strategic internet marketing.
A major part of strategic internet marketing is being active in your market – are you in the game?
Here are 4 main strategic internet marketing areas where your success is highly dependent on you being actively involved with your market.
1. Researching your market. A critical part of strategic internet marketing is the up-front preparation on what market to choose and how to enter that market. Making a big splash in a market that is either too small, too unresponsive or too big will seriously limit your results. Similarly, making a weak entry into a hot market will allow your competition to steamroll over you taking most of the sales and profits with them. Being active in your market is the way you get an unfair advantage on much of your competition. Discovering desires, motivations for buying, product opportunities, unmet wants and needs and points of entry into your market will come naturally if you are involved with your market. In some cases, this may mean launching trial sites, businesses and products to "pre-test" the waters prior to really making your splash.
In the Ultimate Information Entrepreneur's Success Package we share 40 different methods for developing information product ideas, testing them and then packaging information in the most profitable ways.
2. Product development. Applying the fundamentals of strategic internet marketing will suggest you cannot be an outsider and create a high-powered product. What often sets a killer product apart from weaker products are the little details that come from involvement, experience and knowledge within a given market. For instance, you can create entry-level products within most markets (say a $27 educational ebook on weight loss) and you will make some money for sure. But…the really big return comes from "inside" or "experiental" information – either yours or someone you profile – that can then be sold for many times higher netting you big profits.
3. Marketing. Strategic internet marketing is based heavily on gaining market advantage through positioning yourself as unique, hitting the right emotional "buttons" in your prospects head and heart, establishing credibility and leveraging relationships. If you review each of these carefully you will realize that each step along the way will be made more powerful by involvement in your market.
4. Building It BIG. Now this is really exciting. I've talked a great deal about both the online marketing and information marketing "ecosystem" approach to building your business in InfoMarketer'sZone. In fact, this concept is the basis of all of our successful online businesses.
Here's the principle — by entering your market with a lead-in information product and setting your business up properly to receive feedback, you create an "ecosystem" of obtaining rapid, "insider" feedback from your market that you then turn into additional products and services. Almost nobody is doing this properly. Some businesses stumble upon some great feedback years after they get going, while others miss these opportunities over and over again.
With the systems we outline over at InfoMarketer'sZone we talk about how to setup your business from the beginning expecting to tap into this flood of great ideas and demand with little extra effort and many huge strategic internet marketing advantages.
Whatever you do – do not overlook strategic internet marketing and especially, the advantage you will gain by involving yourself with your market in the four major areas outlined above.
Filed under Entrepreneurship, market research, online business, strategic marketing by
