Nothing is more frustrating than building a website, then posting new content day after day and watching as a handful of people visit your site and you get no (or very low) sales. 

You feel like screaming – where's the traffic?

Where's the profit?

How do I get people to my website? 

We've been in the exact same spot you are…and that's why I think I can help you get over the hump by pointing out the two most common, deadly mistakes that most web entrepreneurs make when hoping to make big money online.

INTENTION TO BUY KEYWORDS –

For any given web business and niche market there are tens of thousands of potential keyword phrases that **may** be related to your business.  Yet, there are a handful of keywords typically that bring in the hungriest buyers, we call those "intention to buy" keywords because these keywords are typically what someone ready to buy will search with right before they make their buying decision.   

1000 people searching for "Digital Camera" are most likely kicking the tires and won't buy anything…whereas someone typing in Canon Rebel XS or Best Digital Camera is far more likely to be ready to buy something online. 

So many people get caught up in making sure their keyword has tons of searches that they forget all keywords are not created equal when it comes to INTENTION to buy online. 

The result is that people work like dogs trying to optimize for hundreds of keywords that are both tough to rank highly in the search engines for AND that don't bring in cash anyway because they are not high on the "intention to buy" scale.

What happens?  Either you can't rank for those keywords and that means you get a trickle of traffic OR you do rank for the keywords, but nobody buys – either way, you end up not making any money. 

Within InfoMarketer'sZone we show you how to discover the "intention to buy" markets, niches and keywords so that you can spend your valuable time focusing on the targets with the highest profit – highest return for your effort. 

TIME + OPTIMIZATION EQUALS PROFIT

There are definitely steps you MUST take to make sure your websites, content pages and action pages rank highly in the search engines for your chosen "intention to buy" keywords, and these factors will make a HUGE difference in how well your site ranks, how much traffic you get and the profit you make from your online business.

But…

Remember that Google factors TIME into their ranking criteria. 

How?

• They rank domains that are older higher than domains that are new.
• They rank content that is more established on sites that are more established higher than newer content
• They frown on quick addition of backlinks that do not look natural, meaning that an important part of backlinking is getting quality backlinks in a slower, more natural way than loading your site with 100's of low quality backlinks each day. 

What this REALLY means though is that you need to have faith.  Faith that the activity you do each day to generate content, get backlinks, become involved in social networking communities and so on are going to pay off weeks from now.

For most people, their limit is 1-2 weeks – when they see no improvement in 1-2 weeks, they lose faith, ease up on their plan and eventually trickle down to little or no activity.

Interesting enough – even in these cases, typically TIME will lead to more traffic and some sales, but you have lost momentum, have set yourself back by weeks and have probably lost interest enough that you won't be in a mindset to pickup and get going again when the first wave of traffic and sales comes. 

They key to getting more traffic, making more money online from your sites is smiple:

1. Have a solid plan that will see your content both rise to the top of the SERP's AND be effective in attracting buyers from your niche market, and…
2. Stick to your plan with faith that it will pay off – if not next week, then in 4-6 weeks

With our sites, we have seen our process result in traffic and sales in 2-3 weeks, and in other cases, it has taken 4-months…Google takes time, but as long as you are following the correct process, know your market and understand the "intention to buy" keywords, you will break through.

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I MUST Get Traffic!

It doesn't matter if you are launching a brand new website, sales page, blog or have an existing site that you want to grow to the next level of online business success — the first inclination is to get more TRAFFIC!

If you make a sale a week on 500 visits, then surely if you can get 1000 visits then you will make more sales right?

Yes, there are dozens of ways to get traffic online, and for many internet marketers getting traffic becomes an addiction — they check their traffic stats hour by hour, day by day obsessed with ramping up traffic. 

First, we share with you 10 of our top techniques for generating BIG TIME traffic to our web businesses – these are the techniques we train InfoMarketer'sZone members to use the right way, and THEN…

We will share with you the real secret to how to generate traffic that will buy…not just visitors that click on and off your site, but engaged, hungry people who are ready to spend money on your products and services.

As long as they see more visits today than yesterday, they are happy and dig in even harder to generate more TRAFFIC !

10 TOP TRAFFIC GENERATION METHODS

Here are some of the methods that can be used for traffic generation:

1. Website SEO (Search Engine Optimization)  – this is a mix of on-page factors including keyword density, domain name picking, URL structure, meta tags, heading structure combined with inbound link building

2. Article marketing – here the focus is targeting your audience on high authority article and content sites with three ultimate objecitves a) Syndication – spreading your content farther and faster b) Driving traffic from the article SEO placement in the search engines and c) Creating extra SEO juice back to your linked pages from authority directories.  Article marketing has recently taken a hit due to some re-structuring Google has done around where these directories place overall on authority and rank, but it is still a good way to bring in traffic to your website business

3. Paid traffic – most common are PPC campaigns from Google Adwords or MSN followed by a host of personal ad buying opportunities from banners to text links on targeted sites

4. Affiliates – if you have your own products or services you can trade a commission on each sale for exposure by others within your marketplace…this is a terrific way to get traffic and sales

5. Social networking sites – we can no longer ignore the influence of Facebook and Twitter, both can be used to generate traffic to your website

6. Blogging – daily content updates, syndication and interactive content creation with your market (through comments) is perhaps the leading source of traffic for many online businesses – I know it is for our own

7. Video marketing - videos are hot online right now, sharing case studies, tutorials, personal messages and updates with your marketplace is a terrific way to attract them to your website

8. Your own list – from day 1 you should have list building as a key front-end sales funnel method for your online business…over time this list becomes a reliable source of traffic to your website

9. Blog Guest Posting and Commenting – find those high authority blogs in your market and get involved by offering to write guest posts for theirhosts, comment on their posts and refer back to their posts on your own blog posts which often creates a "traceback" to your site from their blog

10. Forums – blogs have taken over discussions from many forums, but each niche market still has at least a handful of high authority forums where you can become involved in the discussion and get some return traffic in doing so

BUT WAIT…DOES TRAFFIC MEAN INSTANT RICHES?

All of these techniques work, the real question is how you implement them in a way that is most profitable and least time consuming.

You can kill yourself writing 100 articles over a few weeks that may generate hundreds of extra visitors to your website, but will they buy anything? 

If they don't, then you just wasted thousands of dollars of your own valuable time for NOTHING! 

So many people jump to writing articles, blogging, bookmarking and videos as well as paid advertising without really testing their ROI.

The real TRUTH is that anyone can generate several hundreds visitors to their site each day in a very short period of time (either paid or unpaid) – but the trick is are you doing it in a way that you can TRACK the results.

Use Google Analytics, Website Optimizer (at the very least) both are free from Google – for those of you on 1ShoppingCart, they have a decent Ad tracking module that you should be using.

With Analytics and Ad tracking tied into both your free and paid advertising you can get a pretty good idea of what combinations of keywords/content result in actions (list signups or sales)

Instead of jumping 100% into traffic generation and employing several different techniques, try and avoid feeding the traffic addiction, and instead become addicted to turning that traffic into subscribers and customers.

The Millionaire internet marketers I know are obsessed with testing and results NOT traffic. 

I favor rolling out 1 traffic generation method at a time WITH testing, when you find a combination of keywords & content (or ads if you are doing PPC) with landing page that converts, then you can broaden your knowledge of that combination into other traffic generation methods testing to make sure they work across methods.

Going all out with traffic generation not testing and learning is like shooting in the dark, every once in a while you may hit (get a sale), but you will be leaving allot on the table

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Better yet, how do you get people to take action, sign up to your list and buy your stuff?

As those who leverage InfoMarketer'sZone to build their online businesses, the challenge with getting traffic is not knowing How so much as it is knowing How Much.

Let me prove it to you…how many of these techniques have you heard about for generating traffic:

• Writing syndicated content like articles
• Blogging
• Writing press releases
• Posting in relevant forums
• Producing and syndicating your own videos
• Becoming active on social networks like Twitter or Facebook
• Recruiting and supporting affiliate partners who send you traffic in exchange for an incentive (% of sale for each of your products  for example)

Chances are you have heard of at least 3, if not all, of these traffic generation methods.

But, how many have you tried? 

How many have you done daily for at least 1-month?

Oh…sorry, did I lose you?

The fact is that most of these techniques require consistent action that may not lead to results for several weeks. 

Articles get indexed and work their way up the search engines as do videos and press releases, affiliates take time to recruit, train and promotion may be delayed for weeks as partners fit you into their schedule.  Social networks take time to grow organically. 

The bottom line is you need to…

1. Work smart – which means know how to quickly produce content that is relevant, catches the attention of your audience AND is based on well-resaerched keywords that produce the hottest customers for your effort
2. Consistently use these methods day-in and day-out – even if you don't see immediate results.

The good news is that if you follow these two tips you WILL see results, you WILL get more traffic to your website and you WILL get a return on your time…to get help with both of these steps, visit InfoMarketer'sZone now and tap into training and systems that will help accelerate your profits.

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For example, if you have a weight loss program you are marketing, instead of trying to tackle weight loss program which has some 5.5 Million exact match websites competing for search engine position (remember you can find exact phrase matching by searching google with quotation marks around your keyword phrase) OR you can optimize for "weight loss workout program" and only have 5,000 competing pages, a number well within reach to rank in the top page of Google results. 

Inside InfoMarketer'sZone we have a very detailed system for finding, optmiizing and testing to discover Golen Nugget long-tail keywords that produce massive returns for your products and services. 

Here are a few tips we can share that will really help you.

How do you decide on which long-tail keywords to go with?

I have found that I can almost always rank in the top 10 for a long tail keyword phrase if the exact match " " results are less than 100,000.  

Using our example above, certainly "weight loss workout program" fits the bill, so that would be a legitimate candidate for a long-tail keyword, it would make my short list assuming the information I had to share, and more important, the product or service I am marketing is relevant. 

There are exceptions, at times I have ranked higher for exact match keywords that have much larger search volumes (though that usually takes a little more work and time) and can't seem to crack the top 10 on some with lower, though that is the exception rather than the rule.

You can either go with those general guidelines and get to work, or decide to advance your research and look at the top competition for those keywords looking for factors such as their number and quality of backlinks, type of domain .info, .com .edu, age of the domain (big factor), domain name itself…etc…

There are keyword tools that will automate this for you or you can do it yourself with some work if this is a one-time thing. 

Finally, don't forget to use your own intuition and knowledge of the market to know if the keyword phrase will actually produce an actionable customer rather than a visitor.  You can waste weeks trying to rank for one long-tail keyword only to find out it does not bring motivated buyers or opt-in candidates to your site.

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Let's say you have an ebook about weight loss that you want to market on the internet, one of the ways you want to work on to get masses of hungry customers to your website, blog or landing page is SEO.

Are there other ways to generate traffic?

Sure – here are a few:

1. Affiliate marketing – you can have partners send you traffic in exchange for giving them a share of the profits…we teach these principles along with other traffic generation techniques inside of InfoMarketer'sZone.  But for most people, you want BOTH a partner source of traffic and "organic" – or something that passively taps into the flood of internet search traffic from people who are looking for a product like yours.
2. Paid traffic – absolutely, you can pay to target certain searches (pay-per-click advertising) or tap into traffic that is already visiting other sites through banner or ads on Facebook, etc…BUT again, there is a COST to this advertising, and for most people starting out, they lose money for several months with paid advertising until you actually figure out which ads make you profit versus just sales

Without a doubt, putting in place an SEO plan that works is the most profitable way to make money with your internet business.

As many of us know, one of the ways to optimize your content (articles, blog postings, forum postings, press releases, web pages, etc…) is to target a specific keyword phrase or phrases by including on the page we are optimizing.

Certainly this means including them in the headline, throughout the text and even in image "alt-tags" as well as some meta content for that page.

A question often comes up though – how to prevent losing the benefit of on-page SEO when Google sees you as keyword stuffing versus natural optimization.

In this 2-minute video by Google's Matt Cutts, he covers two important points:

• Should you target multiple versions of a given keyword phrase (such as weight loss tip versus tip weight loss?) and will that be viewed as keyword stuffing?
• What should you pay attention to when you derive your keyword targeting strategy…this is the MOST interesting part of this video – one that we expand on with an entire week-long keyword research and testing strategy inside InfoMarketer'sZone…

Watch this SEO tips video here:

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1. The page that will typically rank highest is the one that gets the most high quality, relevant backlinks (naturally of course).  While this often tends to be your main page, it could often be a popular article, your blog, an FAQ page or another viral page that turns out to be very popular.

I know in my case, I have 1000's of articles off of one of my domains along with a popular blog – I do have several articles and blog postings that rank in the top 3 for certain keyword phrases.  You can often tell by the traffic and referrals on your stats, but you do want to be watching (and ideally planning) for this.

2. If you do have a page that is ranking highly and you have another page that you want to rank higher – you can place a link from the lower ranking page on the higher ranking page (again, this should be relevant)

3.  Make sure your internal links are consistent and that you are not splitting your link rank by having half of your links go to www.mysite.com and the other half going to mysite.com

4. Think about how you can make your main page viral – what will make allot of people visit?  It could be an FAQ, a news-worthy article, a blog post that raises many comments, etc…

Here's the video – it is worth the watch:

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After all, building your website may have seemed like a huge challenge, but if you only get 10 people to visit each day, you are going to be a long way from making a cent (let alone a living) from your internet business. 

There are many methods of generating traffic both free and paid, but a key step to getting that traffic is understanding the keywords your target markets use to seek out information on what you have to offer.

If you have followed the system over at Information Markter'sZone you will have discovered and/or developed products that not only target a specific customer type, but have built your online business around a desire for information – to be, have, do or become something or someone they are not today. 

You know how easy it is to swim downstream in a river versus upstream right? 

Finding the right keywords that match the desire your prospects have in their minds when they hit the internet is 3/4 of the battle in making money on the internet. 

Ok, so you have identified a list of keywords and turned those into a larger list of long-tail keyword phrases using tooles like the Google Keyword Suggestion Tool – what do you do next?   

Now that you have a list of 500 long-tail keywords, how do you turn those into traffic?

What I typically do with a new list of long-tail keywords is to categorize them into groups by root keyword, then test a few out of each category using Google Adwords – the purpose is to find out which groups of long-tails will offer the best return on investment. 

While this does mean spending $50-$100 in Adwords advertising, it also means you can save weeks/months of work and 1000's of wasted dollars in the future because you quickly determine the keyword phrases that MOST impact your marketplace and bring in the highest sales ratios for you.

The entire system for keyword research, testing, and optimization is one of the most powerful and sought after training sessions on InfoMarketer'sZone

Why?

Well, you could spend the next year developing content or throwing money away on the 500+ long-tail keywords you identified as possibly interesting to your marketplace, but in my experience – there are 10-20 that always well outperform all of the others. 

Why not find them FIRST, then focus your effort on marketing around those keywords so you can bring in lots of traffic AND more important, lots of customers?

I can start off with a list of 500 or more long-tail phrases this way and within a week or so get a good feel for the top 10-20. Then, I begin to generate content optimized around the priority list – articles, blog postings, backlinks, youtube video descriptions, etc…

Consider taking this smart approach to getting traffic using long-tail keywords and watch your internet business profits soar.

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Ok, so you have your latest product and choose to use Clickbank to help sell your product on the internet, now how do you get traffic to your new web page and begin generating sales, and more importantly, profits!

Clickbank will allow you to process credit card orders right from your own website and even enters your product (after your first few sales) into its Marketplace where 10's of thousands of hungry affiliates look for hot products to promote – for a small commission you can have them promoting your ebook or infoproduct for you and putting money in your bank account.

But still…there's that niggly little fact of getting traffic to your website.

What should your first traffic generation steps be?

Ah, this is where the FUN really begins.

1. Start by blogging about your topic and building traffic to your page with links back from your blog to the sales page. You can get started with your own Wordpress blog for virtually nothing – perhaps investing $45-$97 in some graphics to make your blog stand out and Google just loves seeing relevant, dynamic content rewarding you with some good rankings on the search engines where millions of people search for products and information everyday.

2. Yes – do some initial advertising. Run some paid Adwords ads to direct traffic and test your page.  With a $100 investment over 2-weeks you can get a very good sample of how your website will perform and more important, keywords that will convert so you can target them with free content generation and SEO

3. Begin to write articles and submit them to Ezine Articles - though this will take a few weeks to get accepted these days and take some additional time to begin generating traffic, it is still well worth the effort as a means to getting traffic to your new webpage

4. Go after affiliates proactively. I like to start with a couple until I know my sales page is converting at a decent rate.

Next, go full bore and seek out productive affiliates. Look for high authority sites, blogs, newsletters forums, etc…in your niche. Contact the owner and offer a review copy of your product first – let them see what you have and then approach them about being an affiliate only after you have them hooked on your product (saves a lot of time approaching people with affiliate offers cold)

Be prepared to adjust your website – almost nobody gets things right on the first try.  Use the first few weeks to test combinations of ads, website headlines, offer, pricing, and keywords that attract potential buyers.  When you find a combination that works, scale it bigger.  When you don't, continue tweaking and try again until you do.

Making money on the internet with your own website and information product is as much science as it is art – by getting early traffic to your site you can make the process of finding the right combination of marketing faster making profitability that much closer for your internet business.

To help, you can tap into the powerful resources available within the leading information marketing resource and support site on the internet – Information Marketer'sZone

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When you develop a site to market your business, promote your ebook or information product or gain traction in your marketplace as we outline in our 6-Week Information Product Profits System, a common question is how MUCH content do you have to develop.

Now that comment comes from the seeming link between large sites (lots of content, lots of pages, blogs, articles, etc…) and how that site ranks within Google (commonly expressed as "authority")

It is true that often (but certainly not always) sites that you find at the top of the search engines for a given keyword phrase tend to have many pages…but is it the number of pages only that is the factor here?

According to this video by Google spokesman Matt Cutts, it is not purely the number of pages that is important to gaining authority and thus the traffic rewards of being indexed and listed higher on the Google search results…it is certainly more complex than that…

OK, makes sense that Google wouldn't blindly reward sites or pages based on the numbers – that is too easy to abuse and really doesn't fit with the ultimate intention of Google to index and rank sites according to their relevance and usefulness to the search intention.

But, there is a very real possibility that size does matter and here's why…

As Matt tells us in the video above, it is how, how many, and from where inbound links are made to your content that matters a great deal to Google.  So, the question becomes, does a 1000 page site that has (over time) gained natural inbound links to 500 of those pages outrank a site of 10-pages where there are 500 inbound links to 1 or 2 of those pages?

While yes, the page that has the 500 inbound links on the 2-page site may (??) rank higher than any single page on the 1000 page site, chances are that the 1000 page site will have a better chance of having all of their 1000 pages indexed and overall, through smart internal linking brought about by good site organization, will rank higher on pages that have a very low number of incoming links.

In any case, there will be much more traffic distributed across a much broader set of keywords which will end up targeting more of your audience in the end…always a good thing for growing your online business.

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• What is the basic secret of successful podcasting
• Why operate your podcast as your own internet radio show
• How do you get big-name celebrities, business experts and industry leaders to come on your show
• What are the tools and equipment you need to run your own home-based radio show?
• How do you make money with your podcasts (Wow! This one blew me away!)
• How to stand out from the crowd…
• Much more

Remember, Raven also offered a very limited time offer on her "How To Produce, Host and Profit From Your Own Internet Radio Show – Home Study Course" – she offers a deep discount and lots of extra goodies including ads and interviews on her radio network:

See the Home Study Special Here

You can also download the "Broadcast Your Passion For Profits Teleseminar in mp3 format here"

Post your comments when you've had the chance to listen!

Jeff

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