write a book

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According to Publisher's Weekly, the number are in for the book business in 2008 and for the first time, on-demand titles eclipsed traditional published titles. 

 The number of new and revised titles produced by traditional production methods fell 3% in 2008, to 275,232, but the number of on-demand and short run titles soared 132%, to 285,394. The on-demand and short run segment is the method typically used by self-publishers as well as online publishers.

What is not made as clear in this article is the incredible message that this is sending about the state of the publishing world…on-demand publishing are largely self-published book that are setup and printed on-demand through programs like Lulu, Amazon Advantage or dozens of other small boutique print-on-demand companies. 

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I was hanging out on Twitter this evening tweeting with some people who stated they wanted to write a book, most had felt that for years…yet they had not yet (and perhaps would never) realize the dream they had to have their own book, ebook or non-fiction information product.

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I came across a site today that typifies a common mistake ebook writers and marketers make when offering "how to", information products to their marketplace.

Before I show you the site, here are a few background points to keep in mind…

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For most people the biggest obstacle to writing a book that they have dreamed about for years is finding the time. 

After all…we get up at 7AM, have kids to get off to school, things that need to be done around the house, a job to work at and if we're lucky we role in about 6PM focusing on getting dinner out of the way, the kids homework done for the next day and if we are REALLY lucky, we find 30-minutes to sit down and relax before we do it all again - is that about right?

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When you start out, the chances of getting picked up by a major publisher are virtually non-existent but that doesn't mean that you can't be a top selling author getting your book in front of the world and becoming famous anyway.

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When we finally decide to act on our desire to write a book, it can be a painstakingly slow process – but here's the crazy part – on average more than 90% of the ineffectivenss in book writing comes from…(non-fiction that is)

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If you speak to any accomplished book writer, freelance writer, copywriter or person who makes a living by putting words to paper, they will tell you that the key to success is disciplined writing. 

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How much effort should you put into finding, testing and identifying potential HOT niche markets?

Here is the typical way of identifying niches…

1. Put in hours of keyword research…sometimes spending hundreds of dollars on keyword tools
2. Spend 3-4 hours trying to find products that ** may ** sell into that niche
3. Often you have to go back to step 1 because you can't find the right mix of niche demand and product
4. You develop a dozen articles, upload them to Ezinearticles, start a blog, write 10 posts and even put up a content site…2 weeks later, you don't seem to have any sales of your chosen product to show for your effort
5. What do you do?  After a few hundred visitors, can you conclude that this niche is a dud?  Could it be poor traffic?  Could the product be terrible?  Maybe the sales letter sucks?  Perhaps the entire niche is just not that profitable?
6. You may start all over again, throw more time and money at the niche or…just GIVE UP altogether. 

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I'm not sure if you have noticed, but all around us there are more and more books, digital electronic books (ebooks), reports, electronic newsletters and self-published printed books for us to choose from.

More on Publishing A Book Goes 'Long-Tail'

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Are you making money online yet?

Maybe you are pulling in a hundred bucks a month in Adsense income, or sell a few hundred dollars worth of affiliate products – Clickbank, Amazon, Commission Junction – but are you satisfied with your results?

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