Do You Know About I=B+C – And How It Can Earn You A Fortune!
Thought I would post this excellent advice from Gary Bencivenga – a master copywriter paying his dues to the "Prince of Print" Gary Halbert because it really hits the jugular threatening to turn the most inept copywriter into a worldclass, moneysucking, wealth hoarding, brain picking copywriting expert – even if you don't deserve to be one!
Here's the situation, you follow all of the advice about benefits instead of features, you try to be interesting, you throw in lots of catchy adjectives, you do an admirable job of understanding and targeting your market and you dangle a sweet offer in front of them, but….
Your headline flops worse than a 400 pound gorilla jumping off of a 40-foot tower into calm pool of warm water…
It's because you need both B & C – clear on it now?
No?
Ok – then hurray over to read Gary's latest bullet and get the best free information on copywriting I have ever come across…period!
Read it here "Gary Bencivenga Bullet #23"
Jeff
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