We all move through life on our own chasing our own dreams facing our own frustrations, challenges, and obstacles along the way
Life, for each of us, is a series of important (at least at that moment) transformations.
We may be influenced by others, but when we decide on pursuing a transformation, that is OUR path.
It could be chasing a new career, seeking the attention of a great friend or relationship, or it could be facing the fight of our lives with a health crisis
It may seem obvious to those looking in from the outside that millions of others are going through the same transformation, but to each person, it is THEIR transformation
At the same time, you as an entrepreneur and business owner seek to gain the attention, interest, desire and sale from customers who tap into your product or service on their life journey
The point at which your product, service and associated marketing meet up with the life journey and transformation of a customer is the INTERSECTION of your interest and their interest coming together
How can you get more interest and attention for your business?
How can you influence, tap into the mind of your prospects and convert more of them into buyers?
By aiming for the intersections which means adjusting your own thoughts, focus and activity toward crossing the path of your customers.
Too many business owners operate in their own lane…that is they operate their business based on what THEY want and what THEY think should work
Little do they realize that by focusing on themselves and their business, they are avoiding the most important intersection of all where they stop thinking about what they want in their business and start thinking about how to tap into the critical life transformations of their customers
So, as you build and grow your business, think about how you can cross paths with your prospects and you will get their attention, interest and trust – the money will follow.
