Sophfronia Scott tells us that in today's business world, a "published book is the near equivalent of a business card". A book brings the author both publicity and notoriety and becomes a platform from which to grow a business. This book details how to do the entire process of using a non-fiction book for business development. She begins from the beginning- finding your unique voice through organizing the book, tips for writing, publicity, and where and how to sell the book. There are dozens of ideas included for using a book as a platform for business expansion.