July 9, 2007

Converting Your MS Word Document Into A Book Or eBook

I typically do all of my written information products (reports, checklists, notes, ebooks and books) in Microsoft Word and then convert them to Adobe PDF format as a final packaging format. 

Here are a few tips on making your ebooks or books look more professional before putting them up for sale on the internet or through a print on demand offering…

1. Leave 1" of margin around your text, this is the norm for most non-fiction books

2. Go with 1.5 line spacing - 2 looks too much and single spacing is too close together for most non-fiction books.

3. Start your chapters half-way down the page with bold chapter numbers and titles

4. Use a few professional graphics to help highlight your points and break up the text in your book.

Also - take a look at a published book in your local bookstore and model the front matter, Copyright message, etc… your book will look more professional.

Finally, I like to always have a front-matter page dedicated to explaining an offer to get more information back at my site either leading to an opt-in page or a sales page so that you can funnel traffic back to your site where someone has purchased your product either offline or through a partner should you choose those options in the future.

Jeff

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