He asked what I was doing lately and I mentioned working on another book – a 13th to add to the 12 we already have on the internet. 

So the next thing he says to me is…"I could write a book"  as if that was supposed to give some comfort to his dissatisfaction with his current life situation. 

So, I mentioned "Why Don't You!"

After all, I could fly to the moon, but is it likely to happen anytime soon – no? 

Why?

Because I'm not actively working toward that goal.  I'm not learning about it, I'm not training for it, I'm not networking with anyone who could help me achieve the goal and certainly I have not created the "certain" expectation in my own mind that one day my foot will touch the moon. 

So many of us want to write a book, but few will ever do it. 

He realized this right away and starting tomorrow, he begins working through the 6-week, intensive InfoProduct Profits Course where he will learn the 6 major steps to writing an in-demand, successful, high profit non-fiction book or ebook that he can sell on the internet. 

What about you?  Are you ready to move from "wanting" or knowing that you "could" write a book to someone who finally has their own successful book, selling it online for profit and building a personal brand you can leverage for years to come? 

It is your decision.

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The most common objections are…

1. I am not an expert

2. I don't know what to write about

3. I don't have enough time

We work with people from every background, experience and ability to turn their dreams of writing a book into reality over at InfoMarketer'sZone – I have to tell you write off, these factors have NEVER prevented anyone from finishing a hot selling book or ebook. 

Sure, the fear of them has…but when you get down to business and apply the repeatable principles of writing a successsful book, these 3 factors really mean nothing.

Case in point – here is an interesting blog post from an upcoming book writer Nick Leiber who is finishing up a book on Venture Capital funding for entrepreneurs. 

Why did he write the book?  Based on his experience, he couldn't find the perfect source of information, so he recognized a gap – the first step in writing a successful book

Did he have enough time?  His wife wondered, but in the end, he found it and the book will be out soon

Was he an expert?  No.  Certainly he brings some level of first hand knowledge to the table since he has been through the process of setting up his own business, but he admits that he went to several "experts" and interviewed them as part of the preparation for the book. 

You can do the exact same thing.  Take any experience you have been through or that you recognize as an area of opportunity and focus some basic research on finding advice, steps, systems and methods that can help others solve the challenges you know need to be addressed. 

So I have to ask again, your own book – why NOT?

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Not only do you have the satisfaction of knowing you are helping people with your ebook and that other people now look to you as the "expert" in your topic, but you have another $300-$400 in your bank account that you didn't when you went to sleep. 

Multiply that by 20-25 days each month and you suddenly have created a pretty nice income stream.  By working once to write an ebook you continue to make sales and earn profit months and even years after. 

Put out a couple of ebooks each year, and well, you can start to see the potential for building a really BIG, automated money machine. 

It all starts with the system outlined in The Ultimate Information Entrepreneur's Success Package - the fundamental blueprint for finding hot markets, planning and outlining a successful ebook, methods to use to find content and advanced marketing methods that will ensure you get visitors to your ebook websites. 

It all starts with developing your ebook idea and ebook topic. 

The primary concern here, of course, is that the topic will be in enough demand that people will instantaneously pull out their wallets and hand you their money in return for an instant download. 

That may seem challenging, but really it is not.  There are tens of millions of people that buy information each and every day.  They buy books, courses, reports, audios, videos and yes — ebooks.  They buy to improve their lives, overcome challenges or achieve dreams. 

About what you ask? 

Here are 3 ways to track down ebooks topics…and no, they are not that hard at all.

1. Your personal experiences.  We all have knowledge and experience that we could share with others.  Here are just a few examples that may help trigger a thought about what you could offer from your own experience:

• You have raised kids and have found ways to get them to behave, improve their self-esteem, overcome a learning disability, raise a shy child to be less shy or excel at an activity.  Let's face it, raising kids is a trial-and-error process…helping others who will face similar challenges can make for some excellent ebook topics
• Helping an ageing parent.  Have you had to raise and help an elder?  What challenges did you face and how did you overcome them?  What information would you have wished were available that you couldn't find? 
• Do you have a hobby or passtime that you have accumulated great experience with? 
• Have you started a home business and can share what worked and what didn't? 
• Have you overcome a health challenge – even the smallest health challenge can be enough to trigger a desire for a solution.  Think about basic human afflications such as constipation, digestive challenges, warts, hemorroids, and so on…these are topics that people would rather buy solutions to than go to their doctor or tell anyone else about

2. Another great source of ebook ideas are existing books.  If you have a market or subject area in mind, then go find the top selling books for that topic and take a look through the table of contents.  Notice the main areas covered. 

I often find amazing ebook topics by just taking a chapter of a top selling book and turning that particular chapter into a full blown ebook.

For example, a weight loss book may cover diet, exercise, diet supplements, surgery, etc… You could pull out just one of those areas and give it a full treatment. 

3. Questions are your clue to desire.  People buy ebooks on the internet based on desire.  A desire to be, have, or do something they currently cannot.  So, going to places like Yahoo Answers, discussion forums, Google groups or even groups within social networking sites like Facebook can give you tremendous triggers for new ebook topics. 

There are thousands and thousands of ebook topics all around us that would work for top selling ebook publishing, using the internet to find these ideas is easy…then you can use the blueprint over at InfoProduct Publisher's Success Package to really test and make money from those topics in as little as 30-days. 

Turning ebook topics into hot selling ebooks is about the biggest opportunity for making money on the internet out there today…now you are one step closer to claiming your spot.

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In my case, it took me 30-years before I acted on my dream, and since that first book the amazing feelings of satisfaction and financial rewards have been so strong I can't stop. 

The system we have used to write 12-ebooks and books (and counting) is layed out in The Ultimate Information Entrepreneur's Success System, which covers everything from picking a market, positioning your topic, your book layout, content development, packaging, pricing your book and marketing. 

Each day I hear from people I have helped or entertained with one of my ebooks, books or training systems. 

The financial reward of selling our ebooks on the internet are so high that there is pretty much NO other activity I could justify spending time on – nothing pays as well, for as long than spending time planning, writing and marketing a book. 

I used to coach and consult, even at rates as high as $500/hour, I am practically giving my time away now…if I spent that time writing or marketing my information products I would have a product that would continue to sell for $27, $47 or even $197 year after year – even though I spent a few hours creating it once. 

BUT IF THIS 11 YEAR-OLD CAN WRITE A BOOK, CAN'T YOU?

So, just to add insult to injury, we bring out one of many examples where non-writers have lived their dream and actually spent the hours it requires to put together their own book.

Karley Pillsbury is an 11-year old that wrote her first 25-pages in just a couple of hours and has since put togther her very own 250-page historical novel – having sold 2000 to start with.  Given the publicity she is now garnering with her marketing, you know that nnmber will quickly become much higher. 

Another interesting thing you will notice over at her website, seems she is now also attracting enough attention to get speaking requests – schools and media bring her additional publicity and income opportunities. 

It all starts with believing you can write a book and then getting down to actually doing it.  After that, your success depends heavily on telling the world about it in a unique and exciting way…so are you ready to take the first step?

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For years now many of us have quietly targeted and sold self-published books into hungry niche markets where demand to buy our books online is sometimes quite crazy!

You have seen the feeding frenzy sharks have when they sense blood in the water, targeting your own self published book properly within hungry markets can have the same effect.

With more than 12 self-published books using the system we share with others at InfoMarketer'sZone, first time writers are finding that the opportunity the internet brings when you publish a book makes it possible for any of you to sell thousands of copies of your own book or ebook keeping most of the profits unlike traditional publishing models.

Case in point, here is a great blog report of a group of women who quickly put together a compilation of travel stories called "Wild Writing Women: Stories of World Travel" – and here is a very interesting point about their experience publishing a book:

Mid-level authors already know that the era of large advances, generous royalties, book tours and media spots are over. They have to spend their own time and money to create a website and publicize their books. Publishers just don't have the resources to offer them full support.

Who are these people that suddenly find themselves in charge of their own profit-center publishing books for money on the internet?

In our own program over at Information Marketing Zone we have found people including:

• Unemployed, disillusioned and fed up workers who suddenly live out their dreams by writing about what they love AND making a better living than they ever thought possible
• Professionals who are looking to take their local, offline businesses online and global, where they make sales whether they show up for work or not
• Freelance writers who used to get stressed out over getting the next project, meeting the latest unrealistic deadline – now they can use their craft AND control their own time and income
• Entrepreneurs who are looking to setup internet businesses, but don't know what to sell.  Information products – self-published ebooks, books, reports can easily be turned into full-scale training, blogging or online marketing businesses – all kicked off by their dedication to self publishing a book

As the Carla mentions in her blog post…

Another market contributing to the big spike in POD is the population who never thought of authoring a book until the tools became so accessible. Family memoirs, for example. Cookbooks by church groups. Businesspeople who write books to enhance their career. Professors who author their own textbooks.

If you fall into one of the groups above and either want to kick off a new career or simply start another income source where you can leverage your time (write once and sell your self published book forever), then head over to Information Marketer's zone where hundreds of success stories have been realized. 

But above all else, know that you can publish a book in the new world of book publishing and have a better chance than some of the top authors out there who earn pennies on their traditional published books.

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Let's say you have an ebook about weight loss that you want to market on the internet, one of the ways you want to work on to get masses of hungry customers to your website, blog or landing page is SEO.

Are there other ways to generate traffic?

Sure – here are a few:

1. Affiliate marketing – you can have partners send you traffic in exchange for giving them a share of the profits…we teach these principles along with other traffic generation techniques inside of InfoMarketer'sZone.  But for most people, you want BOTH a partner source of traffic and "organic" – or something that passively taps into the flood of internet search traffic from people who are looking for a product like yours.
2. Paid traffic – absolutely, you can pay to target certain searches (pay-per-click advertising) or tap into traffic that is already visiting other sites through banner or ads on Facebook, etc…BUT again, there is a COST to this advertising, and for most people starting out, they lose money for several months with paid advertising until you actually figure out which ads make you profit versus just sales

Without a doubt, putting in place an SEO plan that works is the most profitable way to make money with your internet business.

As many of us know, one of the ways to optimize your content (articles, blog postings, forum postings, press releases, web pages, etc…) is to target a specific keyword phrase or phrases by including on the page we are optimizing.

Certainly this means including them in the headline, throughout the text and even in image "alt-tags" as well as some meta content for that page.

A question often comes up though – how to prevent losing the benefit of on-page SEO when Google sees you as keyword stuffing versus natural optimization.

In this 2-minute video by Google's Matt Cutts, he covers two important points:

• Should you target multiple versions of a given keyword phrase (such as weight loss tip versus tip weight loss?) and will that be viewed as keyword stuffing?
• What should you pay attention to when you derive your keyword targeting strategy…this is the MOST interesting part of this video – one that we expand on with an entire week-long keyword research and testing strategy inside InfoMarketer'sZone…

Watch this SEO tips video here:

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PDF Still Winning Ebook Formatting War

Wonder what format you should be using to offer your ebooks?  It's funny – I hear all of this chatter constantly on publishing discussion forums and blogs about different ebook formats like Epub, LRF or RTF when Adobe PDF has always been the leader for distributing and reading ebooks online.

Why?

1. Universal access across many different operating systems

2. Adobe reader maintains compatibility – even though Adobe frequently updates their readers, they do a very good job of getting their customers to update and even when they don't, files typically work many releases back.

3. Formatting – if you have ever packaged an ebook you have written using MS Word or Open Office, you will notice how quick and easy it is to turn your fully formatted document into a beautiful looking PDF

The graphic showing the lead PDF's still have in terms of ebook format comes from a recent survey done by Smashwords.

Of specific note is how popular Mobi format which allows for reading of ebooks on smart mobile devices – this is certainly something to watch in coming months and depending on your ebook market, maybe a format you want to support.

All of this means that converting your ebooks into the most popular format for ebooks is easy, consistently effective and operates with very little post customer support – something to consider when you have tens of thousands of ebooks on various customer's computers.

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Don't Let Fear Get In Your Way

Everyone wants to know "what is the secret of success" where the "success" may mean being wealthy, having a successful business, jetting around the world in your own private plane, gaining fame and fortune, being more happy, having a place in the country or just staying healthy…

Most of us yearn to go beyond where we are today…to improve some part of our financial, emotional or social lives and that means the search for that elusive missing piece is on.

Certainly in our own internet marketing training program where we help people jack up the profits in their own online internet businesses, we work hard with each entrepreneur to find the spark that will light a fire under their own internet business enterprise…and sometimes that means finding the missing piece.

But more than any one missing tactic, technique or strategy there is one overriding factor that will stop progress and success in its tracks.

I mean there is 0% chance of succeeding when you are ignoring this factor…you MUST learn to embrace setbacks, roadblocks and NOT fear failure.

FEAR OF FAILURE LEADS TO FAILURE EVERYTIME

It's funny, 9 times out of 10 when I look at someone's business and help them dramatically improve their results in a very short time inside of InfoMarketer'sZone, what is holding them back is something from within.

It is not ONLY a missing strategy, technique or method, but fundamentally is a limiting belief that is holding them back from achieving incredible results.

Often, it comes down to that massive inhibitor – FEAR!

I also know many millionaires who have mastered their career, market, business or life and have achieved a level of Greatness that most can barely dream about.

Astounded by the lack of any special character trait, knowledge or expertise – the one trait that comes out every time is how they EXPECT, ANTICIPATE AND INVITE setbacks  – they do NOT fear them.

Don't get me wrong, they still fear for their health, their kids, their loved ones, but they DO NOT fear their own ability to handle tough situations, their ability to generate wealth, their ability to persuade, influence and make their way in the world.

Outside of health issues (which they have learned to put their fear into perspective), fear no longer limits their ability to think, take action, try new things, quickly figure out what works (based on knowing what doesn't) and attracting immense momentum with their fearless approach to life and their internet businesses.

It goes without saying then that learning to manage fear and implement a system where mistakes are no longer avoided but embraced really is the single biggest pattern practiced by millionaires and yes…billionaires.

Here's a great survey that backs this point posted on Forbes – give it a read and you'll see the exact same findings I have noticed in our top students.

So, if you are challenged with getting your internet business started, can't figure out why your products aren't selling, can't communicate well with your market, and are not getting the results you expect – then join us within InfoMarketer'sZone where we not only empower you with the techniques, strategies, tools and support to succeed with your own internet business – but we also teach you how to test, quickly make mistakes and learn how to achieve BIG success…believe me, it really does work.

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That's right – there are 1000 ways to do it wrong, but only a handful of how to get it right.

Trouble is, there's so much noise telling you how to get it right that most people trip and fall before their internet business ever makes a buck in profit.

Okay, let's change that…watch closely to this video:

Don't make this more complicated than it needs to be, starting or growing your internet business depends entirely on the 3 principles shared in this video — now with this roadmap I KNOW you can finally get moving in the right direction and be massively successful

Let me here your comments – push the little comment bubble at the top of this posting and let me know your questions or thoughts.

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Thank YOU for reading!

I also wanted to remind you how to leave comments against our posts.

On the top right of each post you will see a "Comments" bubble showing the number of comments against a given post.  Those range from 100's to many posts that don't have any comments yet.

All you need to do is to click on the Comments bubble and you will be taken to a form where you can leave your question or comment.

Why would you want to leave a comment?

1. If you feel passionately about a topic or piece of content – then let your voice be heard, it only takes 10-15 seconds

2. You can get your questions answered — this is a great (and free) way to ask us questions about internet business building, online marketing, information publishing or just about anything you want…we'll typically post a reply within 24-hours (often within the hour).

3. By leaving a comment on our blog, you get to post your name and website – if someone sees your comment (we get 10's of thousands of readers each day), they will often click on your name which will go to your website and you get some free traffic…your welcome!

Most of all – by leaving comments you help guide how much and the type of information we continue to share through our blog.

So, thanks again for reading, and we hope to see more of your comments over the next few days.

Jeff

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