Digging Into Niche Markets For Profit

by | Feb 2, 2012 | niche markets | 0 comments

When it comes to information marketing or affiliate marketing, how much profit you make depends mainly on how well you have chosen your niche.
Some topics and sub-niches for e-books, courses, reports or membership sites attract visitors and turn them into buyers at incredibly high rates. That ALL comes down to the niche. 
 
We all know that you should stick to some of the big ones, right?
  • Weight loss
  • Health & Wellness
  • Relationships
  • Business (selling, marketing, negotiating, etc…)
  • Personal improvement
  • Hobbies
But…within these very competitive niches there are Millions of potential sub-niches and topics – how do you find the needle in the haystack?
 
In the 6 Week InfoProduct Products System Inside InfoMarketer’sZone we train on each of these areas, but here are some powerful pointers for you:
 
1. Look at what is already selling…You may have heard this before, but stay with me…I want you to do something a little different.
When you look at a directory like Amazon, Clickbank, Commission Junction or other information product ranking lists you not only get information about WHAT but more importantly – WHY?. 
In other words, what is the problem in their mind they want to solve. 
Here’s a simple example…instead of losing weight, getting fit, etc…it was that they wanted to “lose belly fat” .  So a product that targets specific weight loss aimed at belly fat is the winner and THAT dictates how deep you go into the niche.
 
2. You do the same thing with magazines – look for consistent magazine titles to understand specifically what sub-niches within your niche are being most targeted and what is the WHY behind those articles being popular?
 
3. Next – dig into keyword analysis around these sub-niches, refine the keywords that people are searching the most around these sub-niches  and then…You can either use the free Google Keyword Tool or something like this one I use all of the time,
 
4. Put some content out there to guage demand…blog posts, articles, videos, etc… 
 
Now, you may think “wow, this takes a lot of time!”  But really no. 
 
First, it can only take a few weeks (time well spent to better direct your product creation efforts) and
Second, you can do this in a way where you begin to generate traffic, followers and subscribers which you can then tap into as you develop and launch your infoproduct. 
 
There is nothing better than releasing your own infoproduct and seeing the orders flood in…this formula has worked for us 12-times now.  It can work for you too.
 

Submit a Comment