How do I go about finding and then quickly capturing niche markets?  For example, what if you wanted to enter the diet or health & wellness market…what should your steps be to find specific opportunities and quickly begin to make money in those niche markets?

The quick answer is, at its most basic…Get busy finding problems, frustrations and desires and then filling them.

Simple as that!

The keys to entering any new market, attracting interest and then getting prospects to pay attention to you, trust you and then take action based on your recommendation are…

1. Understand the biggest challenges/desires and knowing if these are universal or are divided by specific sub-niches.  For example, many people want to lose weight, but men around 40 have a very specific challenge of love handles, women have a very specific challenge of getting rid of weight added during pregnancy, etc… You can get this knowledge from reverse engineering existing successful sites and products, monitoring active discussion forums, talking with your target audience, etc..

2. Know WHY they want to reach their end objective…let’s say they want to lose 10lbs…what do they feel in their life will change once they have achieved that goal?  Will the man be more appealing to women again when he gets rid of the love handles or is the concern his long-term health?  Knowing the motivations behind a given desire are the HOT BUTTON marketing messages that make a massive difference in targeting and marketing within a niche

3. Once you understand #1&2 – you have a very good idea of the product/solution you need to bring to the market AND you know they will badly want what you offer AND you can position it squarely inside the head space of those who come looking.

By using these 3 important steps you make sure that you have not only chosen a target market, but that you have identified the raw, exposed emotions that are the basis for the sometimes irrational desire to spend money on products and services that help them achieve the life transformation they long for the most.

It’s like putting a raw meat in front of starving piranha’s – you are SURE to have them collectively devour what you have to offer.

If you want more of the inside, practical, top tips for making serious money online – head over to InfoMarketer’sZone where we share new information each week on how we continually grow our multiple online businesses with you so you can get where you want to be faster.