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One of the most challenging steps to starting your online business is to set the framework for that business including:

  • What market will you target
  • What need or desire will you focus on

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I get asked fairly frequently about finding a way to completely outsource a product creation and product launch – a sort of  "info-product" business in a box if you will.

It seems logical, that you could find someone out there that could identify an opportunity, produce one or more products and setup a launch including a sales funnel so that within a few weeks you can be operating your own online infoproduct business.

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There's no doubt that the age-old market for buying "how-to", training products – often referred to as information products, or just infoproducts – continues to grow into the Billions of dollars offering a very powerful way for entrepreneurs to start a business online and build a profitable, full-time income within 6-12 months.

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We made a very big shift across our businesses this year that has paid off BIG – I wanted to share it with you today because it seems many of you starting and growing online businesses have the same objectives.

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I had a new signup over at Information Marketer'sZone we have been working closely with as he makes his way through the first week of the video training.

Believe it or not, the question he asked was "Who buys information products?"

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Imagine someone as influential, well known and good at publicity as Sir Richard Branson doing a "Morning Breakfast Q&A" on Facebook?

Doesn't that tell you everything you need to know about the power of using social networking for engagement?

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I still can't believe we used to have to code our opt-in squeeze pages by hand into HTML in the "old days"

Optimize Press changed all of that, adding a simple plugin or theme option to Wordpress that allows a combination of blog templates, sales page templates and opt-in and squeeze page templates that makes developing web sites a simple 5-10 minute task.

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Effective Marketing Online – Boost Your Sales

Marketing online has changed DRAMATICALLY over the last few years, if you don't understand HOW it has changed then you won't be able to effectively transition your online marketing to match these changes.

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For those of you who read this blog often, I may come off as a Gary Vaynerchuck Groupie!   Fact is, the man makes some terrific, in the trenches, observations about business…pay particular attention to this video at the 3:20 – 6 minute mark where he shares a tip that, in my experience, makes a MASSIVE difference in the success of any business…

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I'm daring to enter a rather religious argument here around figuring out the best model for you as an internet marketer…affiliate marketing (marketing someone else's products) or product creation (typically info products such as ebooks, courses, seminars, video series, membership sites and other how-to type products)

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