Are you confused how you sell content-based information products like non-fiction ebooks, training programs, courses, webinars, membership sites, etc…through content marketing?
It is confusing…what information do you give away that will simultaneously attract and entice your prospect to trust and believe you have the answers they need while still having even better content to sell them as part of your information product.
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You may be growing your online business or be in the process of bringing your successful offline business online and noticed that getting a visitor to visit your site once or even buy something from you a single time is not necessarily an efficient or effective way to ramp up your profits online.
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If you recall in one of the latest Google algorithm updates (Penguin), among other things, they continued to emphasize the quality and as much as possible, intent behind backlinks leading to fairly massive changes in how unnatural backlinks such as article directories, low quality articles, templates (widgets, wordpress templates as two examples) were treated.
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Fancy yourself a famous fiction or non-fiction self-published book writer?
Looking to publish your knowledge, experience or researched information into self-published books that sell for profit online?
Perhaps your goal is to build your own self-publishing empire, the next "Chicken Soup For The Soul" series…
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I had one of our Information Marketing Zone Members ask me yesterday "if you had to pick one aspect of a product launch that makes the biggest difference, what would it be?"
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One of the more passionate debates out there today in the web marketing and e-commerce space is around the value of content given the frequent changes in the search engines.
Just a few short years ago it seemed the more content (regardless of quality) you posted, the more traffic you would get to your website…that went for articles, blog posts, videos, forum links…you name it, you typically received traffic.
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Finding a niche market for your online business should be the same no matter what your business model shouldn't it?
Not exactly, a common mistake is to treat all online businesses (information marketing, amazon affiliate, selling your own services, ad-funded model, e-commerce, etc… the same when in fact they are not the same and how you uncover demand is very different.
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Wondering about a surefire way to get word out about your book, ebook or information product?
Sure, you can run yourself silly doing promotional events, book signings, webinars, article writing, press release submission and blog posting…and yes you should be doing all of this! But is there something else?
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It has to be one of the biggest complaints that prevents people from making big profits with online business…the issue is avoiding or delaying entry into highly competitive, very busy markets for fear that you will get lost in the crowd.
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Another reason why you can't always listen to the mainstream advice on any given question…especially when that advice comes mainly from people who do not operate successful online businesses themselves.
An often asked question is how you should approach building your web businesses…one at a time or launch multiple sites simultaneously?
More on Why You May Want To Launch Multiple Websites At The Same Time
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