Welcome to today’s edition of the Online Business Platinum Podcast – here’s what’s in Episode 9:  1) Some example of what “Desperate Buyers” really means and how you can target them with your business and 2) 4 Reasons why structuring your information product project as a course (at least to launch) is a hugely successful strategy.  As always, leave us your comments and questions for future episodes, and thanks for listening and learning.