Comments on: Publish A Book – Avoiding The Pain http://www.highertrustmarketing.com/blog/publish-a-book/publish-a-book-avoiding-the-pain/ Top News, Podcasts, Case Studies And Tips For e-Book and Infoproduct Publishers Fri, 27 Jan 2012 21:42:23 +0000 hourly 1 By: jeff http://www.highertrustmarketing.com/blog/publish-a-book/publish-a-book-avoiding-the-pain/#comment-14617 jeff Sat, 21 Nov 2009 22:56:36 +0000 http://www.highertrustmarketing.com/blog/?p=719#comment-14617 @<a href="#comment-14616" rel="nofollow">John Evans</a>: Without seeing the book, from an "Attention Grabbing" perspective I would suggest one of the first two immediately get attention and create curiosity - even try "Veteran Declared Dead While Still Alive!" Another great way to test a headline before you decide for your infoproduct is to create a simple site and then open a Google Adwords pay-per-click advertising account. Setup a PPC campaign around a few of your more popular keywords where you will be asked to enter an ad - there is a built-in split test ability where you can enter 3-4 ads which you can use to just test the headline. Use one of your titles for each headline and see which one gets more clicks. Jeff @John Evans: Without seeing the book, from an "Attention Grabbing" perspective I would suggest one of the first two immediately get attention and create curiosity – even try "Veteran Declared Dead While Still Alive!"

Another great way to test a headline before you decide for your infoproduct is to create a simple site and then open a Google Adwords pay-per-click advertising account.

Setup a PPC campaign around a few of your more popular keywords where you will be asked to enter an ad – there is a built-in split test ability where you can enter 3-4 ads which you can use to just test the headline. Use one of your titles for each headline and see which one gets more clicks.

Jeff

]]> By: John Evans http://www.highertrustmarketing.com/blog/publish-a-book/publish-a-book-avoiding-the-pain/#comment-14616 John Evans Sat, 21 Nov 2009 22:47:56 +0000 http://www.highertrustmarketing.com/blog/?p=719#comment-14616 I have five tilles for my book. Which ones do you all think is the best? 1. Veteran Declared Dead Yet Still Alive! 2. Veteran Declared Dead Very Much Alive! 3. A Veteran, Fighting To Get His Life Back! 4. Veteran Declared Dead, Without Any Proof Or Reason! 5. The In-Justices Of A Decorated Veteran! Thank You For Your Help. John Evans I have five tilles for my book. Which ones do you all think is the best?

1. Veteran Declared Dead Yet Still Alive!
2. Veteran Declared Dead Very Much Alive!
3. A Veteran, Fighting To Get His Life Back!
4. Veteran Declared Dead, Without Any Proof Or Reason!
5. The In-Justices Of A Decorated Veteran!

Thank You For Your Help.
John Evans

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