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	<title>Comments on: Website Traffic &#8211; Thinking Beyond Visitors</title>
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		<title>By: jeff</title>
		<link>http://www.highertrustmarketing.com/blog/seo/website-traffic-thinking-beyond-visitors/#comment-14034</link>
		<dc:creator>jeff</dc:creator>
		<pubDate>Sun, 07 Dec 2008 19:40:06 +0000</pubDate>
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		<description>Thanks for the info Thomas...I was taught this early on in my offline sales career as plain old empathy - putting yourself in the shoes of your audience.  Then, understanding the different persona&#039;s - as you mention - becomes the next critical step.  

What&#039;s odd is how we do not carry forward so much of what we learned offline to online businesses.  

Jeff</description>
		<content:encoded><![CDATA[<p>Thanks for the info Thomas&#8230;I was taught this early on in my offline sales career as plain old empathy &#8211; putting yourself in the shoes of your audience.  Then, understanding the different persona&#039;s &#8211; as you mention &#8211; becomes the next critical step.  </p>
<p>What&#039;s odd is how we do not carry forward so much of what we learned offline to online businesses.  </p>
<p>Jeff</p>
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		<title>By: Thomas</title>
		<link>http://www.highertrustmarketing.com/blog/seo/website-traffic-thinking-beyond-visitors/#comment-14030</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Sun, 07 Dec 2008 03:47:56 +0000</pubDate>
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		<description>What you are referring to is also called &quot;personas&quot; coined by the Eisenberg brothers. There famous book &quot;Call to Action&quot; is the best I have ever seen on this subject.

Thomas</description>
		<content:encoded><![CDATA[<p>What you are referring to is also called &#034;personas&#034; coined by the Eisenberg brothers. There famous book &#034;Call to Action&#034; is the best I have ever seen on this subject.</p>
<p>Thomas</p>
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