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	<title>InfoProduct Marketing Insiders Tips And News &#187; internet business</title>
	<atom:link href="http://www.highertrustmarketing.com/blog/tag/internet-business/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.highertrustmarketing.com/blog</link>
	<description>Top News, Podcasts, Case Studies And Tips For e-Book and Infoproduct Publishers</description>
	<lastBuildDate>Fri, 03 Feb 2012 14:20:54 +0000</lastBuildDate>
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		<copyright>Jeff Smith</copyright>
		<itunes:author>Jeff Smith</itunes:author>
		<itunes:summary>Top News, Podcasts, Case Studies And Tips For e-Book and Infoproduct Publishers</itunes:summary>
		<itunes:explicit>No</itunes:explicit>
		<itunes:block>No</itunes:block>
		<itunes:category text="Business">
			<itunes:category text="Business News" />
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		<item>
		<title>Is Content Really King?  Be Careful&#8230;</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/is-content-really-king-be-careful/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/is-content-really-king-be-careful/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 20:51:55 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[content is king]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=1886</guid>
		<description><![CDATA[<p>You&#039;ve heard it a Million times, content is king!</p>
<p>It seems even more true than ever before given that search engines have made major adjustments to their algorithms to favor content-rich, authority sites at the expense of &#034;thin&#034;, commercially focused pages such as squeeze pages, landing pages or other thin mini-sites. </p>
<p><a href="http://www.highertrustmarketing.com/blog/online-business/is-content-really-king-be-careful/" class="more-link">More on Is Content Really King?  Be Careful&#8230;</a></p>
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			<content:encoded><![CDATA[<p>You&#039;ve heard it a Million times, content is king!</p>
<p>It seems even more true than ever before given that search engines have made major adjustments to their algorithms to favor content-rich, authority sites at the expense of &#034;thin&#034;, commercially focused pages such as squeeze pages, landing pages or other thin mini-sites. </p>
<p>But wait a minute, some things <strong>really don&#039;t add up&#8230;</strong></p>
<ol>
<li>Didn&#039;t massive content sites like EzineArticles get hit as hard (or harder) than thin, spammy sites in the latest Panda updates last year?</li>
<li>Aren&#039;t people buckling under the sheer amount of content that is available to them online to the point where they are ignoring most of it?</li>
<li>Isn&#039;t it rue that there is more content produced in 48-hours currently than was produced until 2003? </li>
<li>Aren&#039;t we ignoring most email to the point where email open rates are brutal? </li>
</ol>
<p>So there is a disconnect here&#8230;and what we are really hitting is a wall where the quantity and type of content matters more than ever before.</p>
<h2><span style="font-family: arial,helvetica,sans-serif;">Are You Ready For The Next Marketing Revolution?</span></h2>
<p>We are hitting a revolution that will have <span style="text-decoration: underline;"><strong>huge implications</strong></span> on marketing, I have tried to summarize them into 3 main actionable trends:</p>
<h3><span style="font-family: arial,helvetica,sans-serif;">1. Content aggregation around urgent questions/demands is becoming hugely valuable.  </span></h3>
<p>Google&#039;s Panda update struck a balance between penalizing massive unrelated content farms, dismissing thin niche sites that were motivated only on commercialization at the expensive of quality while elevating relevant, useful content. </p>
<p>Perhaps the biggest trend we are seeing emerge around valuable content aggregation is the growth of the InfoGraphic.  What&#039;s an infographic?  Take a look at <a href="http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/" target="_blank">this blog post from Jeff Bullas</a>, you&#039;ll see how he uses InfoGrpahics to clearly aggregate useful content into a graphic that can easily be read with ease. </p>
<p>How else can we aggregate content &#8211; how about succinct 3-5 minute video updates that clearly summarize facts or answers to urgent questions?</p>
<p>A slide-show placed on Slideshare that provides a summary of useful information in 3-5 slides?</p>
<p>Can you think of other ways to help aggregate, simplify and at the same time, be relevant and interesting with content?</p>
<p>Do yourself a favor, become good at presenting aggregate information and you will do well over the next few years. </p>
<h3><span style="font-family: arial,helvetica,sans-serif;">2. Hitting It Big By Going Small Town.</span></h3>
<p>When you have so many options overwhelming you, who do you look for to help?  Your network of course.  Unlike ever before our decision on what information to read, what opnions will influence us and what products we buy are coming from our social networks&#8230;that means you not only must participate in social networks such as Twitter, Facebook, LinkedIn, YouTube, Tumlr&#8230;but you must learn to become a relevant, interesting and effective social networker&#8230;a new skill that our grandparents may know more about than we do. </p>
<h3><span style="font-family: arial,helvetica,sans-serif;">3. Deeper Before Wider</span></h3>
<p><span style="font-family: arial,helvetica,sans-serif;"> </span>It is my firm belief that becoming an <span style="text-decoration: underline;">authority,</span> expert or influencer in one or two key areas is far more valuable in a world that is fraught with information overload rather than going &#034;thin&#034; and wide.  In other words, I would be spending more time building out authority sites around a niche market you rae passionate about where you build blogs, forums, video channels, webinars, products, online training, etc&#8230;rather than building dozens and dozens of &#034;thin&#034;, tactical sites.   These &#034;thin&#034; sites may show some early promise, but the trend toward content saturization dictates they will not remain relevant over time. </p>
<p>Each of these trends has dramatic, lasting impacts to business and marketing&#8230;will you be on the leading-edge or trailing edge of these trends?</p>
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		<title>How To Find Niche Markets For Internet Business</title>
		<link>http://www.highertrustmarketing.com/blog/niche-markets/how-to-find-niche-markets-for-internet-business/</link>
		<comments>http://www.highertrustmarketing.com/blog/niche-markets/how-to-find-niche-markets-for-internet-business/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 18:10:48 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[niche markets]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=1863</guid>
		<description><![CDATA[<p>Until you decide and target niche markets online, you will be spinning your wheels not earning a great deal of cash.</p>
<p>The challenge though is knowing the exact steps required to properly find, analyze, evaluate and select a winning niche market as well as a niche focus or niche topic that will attract traffic and profit your way. </p>
<p><a href="http://www.highertrustmarketing.com/blog/niche-markets/how-to-find-niche-markets-for-internet-business/" class="more-link">More on How To Find Niche Markets For Internet Business</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>Until you decide and target niche markets online, you will be spinning your wheels not earning a great deal of cash.</p>
<p>The challenge though is knowing the exact steps required to properly find, analyze, evaluate and select a winning niche market as well as a niche focus or niche topic that will attract traffic and profit your way. </p>
<p>Over the last 5-years we have expanded our initial online niche market targeting writers and infoproduct publishers into 4 additional niche markets, dominating each one with a variety of products and services that feed us continual profits.</p>
<p>Not one of the these niche markets failed to bring in substantial profits through our various sites&#8230;so how did we find niche markets that worked for our online business?</p>
<h3>SYSTEM FOR FINDING  NICHE MARKETS THAT PRODUCE PROFITS</h3>
<p>After ucnovering and operating multiple online busineses in 4 niches (and counting) &#8211; our process looks like this:</p>
<p>1. We start with a <strong>topic related to an interest, experience or passion</strong> we have (my first two sites leveraged my own interests, next two were done with partners around their interests).  Ideally you start with 6-8 potential niches (music, gaming, personal battle with weight loss, anxiety, stress, relationship challenges you have overcome, etc&#8230;)</p>
<p>2. You want to then <strong>narrow that list</strong> to one (to start with) by looking at a combination of search demand, competition and commercial potential</p>
<p> - Search demand simply means keyword research and making sure that you find enough keywords to provide several thousand (at least) searches each month<br />
 - Competition &#8211; here you look at sites ranked in the top 10 for your keywords, now this gets a little technical, but you want to look at age of domain, keyword targeting, size of site, etc&#8230;to see if you can break into the top listings<br />
 - Want to know your options for monetization, are others spending money on ads (if they are, chances are they are making money), what are they selling?  What commissions can you earn or price can you set for your own product? </p>
<p><strong>By far, this is the most important, most technical and tricky part of the process of finding and evaluating niche markets &#8211; we go through detailed training on the steps, tools and techniques you can use to master this step inside </strong><a title="master niche marketing" href="http://www.infomarketerszone.com" target="_blank"><strong>InfoMarketer&#039;sZone</strong>.</a></p>
<p>3. Build a site (I prefer blogs) structuring them around content and monetization &#8211; <strong>generate your con</strong>tent, do some basic backlinking and watch your profits grow.</p>
<p>Steps 1 and 2 must be done correctly in order to pick a niche market and niche topic that is automatically appealing to your site visitors while step #3 demands daily, consistent action. </p>
<p>When combined, these 3 steps form that basis for 6 and 7-figure online business empires. Following this process means you are setting the best foundation for continual, unlimited, upward growth in profits over the coming months.</p>
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		<title>Staying Ahead of The Online Marketing Game</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/staying-ahead-of-the-online-marketing-game/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/staying-ahead-of-the-online-marketing-game/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 18:59:15 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=1662</guid>
		<description><![CDATA[<p>When a student asked me last week what his approach to learning about online marketing should be&#8230;I thought the answer I gave him may be useful for you too&#8230;</p>
<p>Let me be very clear up-front though, I am not against seeking out coaching or buying a training program,  I have invested in training very strategically over the years and more often than not, benefited tremendously from it. </p>
<p><a href="http://www.highertrustmarketing.com/blog/online-business/staying-ahead-of-the-online-marketing-game/" class="more-link">More on Staying Ahead of The Online Marketing Game</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>When a student asked me last week what his approach to learning about online marketing should be&#8230;I thought the answer I gave him may be useful for you too&#8230;</p>
<p>Let me be very clear up-front though, I am not against seeking out coaching or buying a training program,  I have invested in training very strategically over the years and more often than not, benefited tremendously from it. </p>
<p><strong>START WITH WHAT IS WORKING</strong></p>
<p>I&#039;ve always learned most by watching what is working at a given point in time &#8212; in other words, watching what the top people are doing online and why.</p>
<p>This approach will never let you down.  There are so many trainers and courses out there that are NOT based on real success or results&#8230;the way to sift through the ones that don&#039;t work or do not apply to your online business is to become a student of learning what works&#8230;</p>
<p>When I first started out in 2000 I learned by watching Corey Rudl, Yanik and Marlon come out with their own products &#8211; along with my background in developing training programs, the lightbulb went off, there was (and still is) huge opportunity for cost effectively creating and distributing infoproducts (in the past printing and recording costs were prohibilitive).  So that&#039;s what I did&#8230;I went ahead and did the same thing after finding a gap in the market.  I then invested in some consulting to help refine my first infoproduct&#8230;exactly what I needed at the time. </p>
<p>Then, I watched in the early 2000&#039;s as email marketing came into its own &#8211; list building, relationship management, copywriting became more important as competition heated up, etc&#8230;  Again, I started by modeling some of the most effective email campaigns and sought out training where necessary. </p>
<p>Late 2000&#039;s it was all about SEO &#8211; learning how to get your online business in front of your market &#8211; content, SEO, blogging, video, etc&#8230;  I learned the basics about SEO, went and got my hands dirty and learned a TON more from one course and a whole lotta figuring it out by doing!</p>
<p>Now, I&#039;m learning the latest by watching infoproduct business models turn into larger training and franchised opportunities, traffic generation and online marketing becomes more social and ways of finding opportunities evolve as well.   So yes, I&#039;m following mult-million social networking experts that have PROVEN to me they know what they are doing by building businesses online largely through social networking. </p>
<p>Yes, I&#039;ve bought courses, had some coaching, etc&#8230;but I&#039;ve always organized that around what I saw happening rather than just jumping into a program here or there.</p>
<p><strong>My advice</strong>&#8230;become a student of watching, digging and learning what is actually happening online, base your plans around that and seek out training to fill in gaps along the way.</p>
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		<title>Up To Your Eyeballs With BS Internet Business Offers?</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/up-to-your-eyeballs-with-bs-internet-business-offers/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/up-to-your-eyeballs-with-bs-internet-business-offers/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 21:27:02 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=958</guid>
		<description><![CDATA[<p>According to about a dozen emails I received this morning (added the hundreds of others I&#039;ve gotten so far this week), I can be instantly making $90K/month &#8211; so what the hell am I doing working hard building my own internet business? </p>
<p><a href="http://www.highertrustmarketing.com/blog/online-business/up-to-your-eyeballs-with-bs-internet-business-offers/" class="more-link">More on Up To Your Eyeballs With BS Internet Business Offers?</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>According to about a dozen emails I received this morning (added the hundreds of others I&#039;ve gotten so far this week), I can be instantly making $90K/month &#8211; so what the hell am I doing working hard building my own internet business? </p>
<p>Am I really doing it all wrong? </p>
<p>Could this be true &#8211; it seems that there are many people who know better than I how to instantly start cashing $90,000 checks each month, maybe I better have my head examined &#8211; or perhaps I just have lost touch with how much of an opportunity the internet has really become?</p>
<p>Or maybe &#8211; I&#039;m <span style="text-decoration: underline;">up to my eyeballs in bullshit</span> so deep that I can&#039;t continue ignoring it!</p>
<p>Hmmm&#8230;yes, it is the latter.  In fact, I&#039;m not as affected by such hype as someone who is struggling with a minimum wage job &#8211; or even worse &#8211; has been &#034;displaced&#034; in the current worldwide job crunch &#8211; what must this crap look like to them? </p>
<p>Look, I&#039;ve built offline and online businesses over the last 15-years &#8211; there is NO model where you can immediately (or even in the very short-term) consistently make $90K/month &#8211; get over it!</p>
<h2><span style="font-family: arial,helvetica,sans-serif;">REALISTIC INCOME GOALS FOR AN INTERNET BUSINESS</span></h2>
<p>Let me begin by saying that there is no one-size-fits-all growth path for businesses &#8211; I&#039;ve seen some grow very quickly while others take years to grow, and of course, many NEVER grow. </p>
<p>Starting with a plan for $3-$5K/month is certainly a realistic point for someone just starting out, where there will be a learning curve and where there is some product development or supporting material (to launch a service) involved.</p>
<p>Further &#8211; allowing yourself a 3-month buffer to get things rolling is realistics too &#8211; it&#039;s not like you begin making $3K/month on day 3 or 4.</p>
<p>There certainly are ways to accelerate revenue &#8211; ex. create products quickly that you can start selling within 1-2 weeks &#8211; but that still involves putting up a compelling website and generating traffic.</p>
<p>To me, the guarantee of $90K/month or whatever crazy claims are made has never been as important as interim targets that allow you to</p>
<p>1) Pay off some debts &#8211; take some of the heat off of your current living situation and give yourself some breathing room</p>
<p>2) Replace your employment income inside of 12-months (some will do it within 6-months, but 12 is a realistic objective)</p>
<p>3) Build a foundation where growth will continue so that you can leverage your what you have done in the beginning.  In other words, don&#039;t go after the quick buck using a system that is unsustainable &#8211; just ask the Adsense arbitrage people about this one &#8211; gaming the search engines falls into this category.  I would argue building a business based entirely on selling someone else&#039;s products is unsustainable too&#8230;but that&#039;s another blog post.</p>
<p>4) That you build in more and more leverage into your model as you grow so that you can scale to much bigger income over time without YOU being the obstacle to growth.   This means setting up repetitive processes, outsource agreeements that make business sense, creating products that continue to pay you long after you have stopped putting effort into developing them.  This is the basis of the Information Product Publishing Model we teach in the <a title="information publishing" href="http://www.infoproductcreator.com">Ultimate Information Marketer&#039;s Success System. </a></p>
<p>These are not only realistic internet business income goals, they are based on building a sound online business where you control your products, you build leverage into your business and continue to build growing profits as well as increasing equity so that you really can benefit from your work in the future.   </p>
<p>Find the best plan that works for you, put your head down, keep moving in a forward direction, quickly learn from setbacks and mistakes &#8211; readjust and you will get there.</p>
<p>What&#039;s your take on growing an internet business &#8211; and the hype that seems to be so prevelant out there today?  Leave us a comment.</p>
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		<title>What Are The First Steps To Online Business Success?</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/what-are-the-first-steps-to-online-business-success/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/what-are-the-first-steps-to-online-business-success/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 02:40:11 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[online business]]></category>
		<category><![CDATA[start a business]]></category>
		<category><![CDATA[internet business]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=851</guid>
		<description><![CDATA[<p>Even with the truckload of information available on how to start and grow your online business success, there is a very common challenge that you may have &#8211; what are the first couple of steps I take to get things rolling? </p>
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			<content:encoded><![CDATA[<p>Even with the truckload of information available on how to start and grow your online business success, there is a very common challenge that you may have &#8211; what are the first couple of steps I take to get things rolling? </p>
<p>You know that you need a website of some kind, maybe a blog, and you may even have a few ideas about what you would like to offer to your marketplace &#8211; but when it comes to what do I do FIRST, the process can seem overwhelming.</p>
<p>Assuming you have some ideas on what markets you MAY want to tackle, what are the first two things you need to do right away?</p>
<p> The key now is to</p>
<p>1) Get started communicating with your market and</p>
<p>2) Research the marketplace and see what types and topics of information products (books, ebooks, courses, seminars, etc&#8230;) are already selling in this area so that you can use proven buying activity to help direct and refine your decision of what products you could charge for. </p>
<p>I would take these first steps&#8230;</p>
<p>1. Spend a day or two looking at Amazon.com and uncover books that fit some of the topics you have in mind &#8211; in this case, finding competition is a GOOD thing &#8211; it mean there is more opportunity to sell things into that market.  When you click on any book within Amazon and scroll down the screen you will see a &#034;Sales Rank&#034; that gives you an idea of how well that book is selling.  Lowest rank means the best sellers &#8211; so finding books below a rank of 100,000 or so means that it is selling.  Why is that important?  Just as we often by several books on topics we are interested in&#8230;so to do others which means that if we find a topic that is already selling well, chances are we can make a similar book on that topic of our own and sell it well too. </p>
<p>Visit <a title="Clickbank Marketplace" href="http://www.clickbank.com/marketplace " target="_blank">Clicbank Marketplace</a> and search under the different categories to see if there are ebooks that are selling well (same idea as with Amazon)</p>
<p>The purpose with all of this is to find some topics that you know are selling online that can help guide your choice of either products you want to resell (and make 40-60% commissions through an affiliate program) or products that you want to have created for you. </p>
<p>2. Setup your own website and blog.  This all starts with</p>
<p>a) Having an idea of what your blog will be called<br />
b) Signing up with a webhost where you can put up your first website &#8211; many have simple blog installs included these days. </p>
<p>My choice is <a title="best webhost" href="http://www.infoproductcreator.com/part/tsphere" target="_blank">this affordable webhost </a>- they are a top notch webhost, easy to use, have great support and have a 2-3 step Wordpress install that can help you get a blog setup within about 30-minutes.</p>
<p>Once you have your blog setup, then you can begin posting daily on topics of interest to you &#8211; that will generate traffic to your site and begin to build a following that you can turn into buying customers as you find/create products to sell online.</p>
<p>These simple 2-steps will go a long way to getting you started in the right direction. </p>
<p>I also recommend you join <a title="information marketing" href="http://www.infomarketerszone.com" target="_blank">InfoMarketer&#039;sZone</a> as soon as you can &#8211; this site includes some terrific video tutorials, tools, templates and advice on all aspects of building your online marketing business including many shortcuts and &#034;insider&#034; techniques.  InfoMarketer&#039;sZone also has a fully interactive private mentor&#039;s forum where you can get answers to questions as you build and grow your business &#8211; you&#039;ll never be stuck again!</p>
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		<title>Frightened Rabbit or Confident Wolf?</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/frightened-rabbit-or-confident-wolf/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/frightened-rabbit-or-confident-wolf/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 11:32:26 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=791</guid>
		<description><![CDATA[<div class="wp-caption alignleft" style="width: 290px"><img title="Internet business confidence" src="http://www.highertrustmarketing.com/blog-images/wolf.jpg" alt="Confident Wolf" width="280" height="187" /><p class="wp-caption-text">Confident Wolf</p></div>
<p>If your dream, desire or current activity is to build an online business &#8211; whether it be using our principles of information product publishing or another business model such as affiliate marketing or advertising &#8211; you MUST ask yourself these questions:</p>
<p><a href="http://www.highertrustmarketing.com/blog/online-business/frightened-rabbit-or-confident-wolf/" class="more-link">More on Frightened Rabbit or Confident Wolf?</a></p>
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			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 290px"><img title="Internet business confidence" src="http://www.highertrustmarketing.com/blog-images/wolf.jpg" alt="Confident Wolf" width="280" height="187" /><p class="wp-caption-text">Confident Wolf</p></div>
<p>If your dream, desire or current activity is to build an online business &#8211; whether it be using our principles of information product publishing or another business model such as affiliate marketing or advertising &#8211; you MUST ask yourself these questions:</p>
<ol>
<li>Am I already defeated by my attitude?</li>
<li>Do I have feelings of extreme anxiety or am I scared of failure or setbacks?</li>
<li>Am I looking for the perfect system before I will give 110%</li>
<li>Do I seek out and systematically defeat obstacles that get in my way? </li>
</ol>
<p>In short, when a challenge comes our way do we dart away like a frightened rabbit or do we systematically and wisely stand up to that challenge and smartly navigate around it achieving our goal in the end like the confident wolf?</p>
<p>We coach many people who are starting and growing their internet businesses through <a title="internet business" href="http://www.infomarketerszone.com" target="_blank">InfoMarketer&#039;sZone</a> and through 1:1 coaching &#8211; everyone has an equal chance of succeeding in the beginning except&#8230;</p>
<p>The <em><strong>frightened rabbits!</strong></em></p>
<p>The reason is simple&#8230;to become good at anything, it takes trial and error, yet we seem to think there is some magic formula in business that will make it different.</p>
<p>When we learned how to walk, do you think we fell down a few times?</p>
<p>When you learned how to ride a bike, were there a few setbacks?</p>
<p>How about reading, writing and other school skills &#8211; did you get 100% on every test and assignment?</p>
<p>Of course not.  And&#8230;in each of these cases there were experts there to help you along the way (parents, teachers, professionals). </p>
<p>Yes, getting the right information, formulas, tools and help is a <strong><span style="text-decoration: underline;">HUGE </span></strong>benefit to you in building and growing your internet business&#8230;but just as important is making sure you are a confident wolf instead of a frightened rabbit.</p>
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		<title>Would $750K/Year Be Enough?</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/would-750kyear-be-enough/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/would-750kyear-be-enough/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 00:41:19 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[work at home]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=774</guid>
		<description><![CDATA[<p>Wow &#8211; this story tells you why no job working for someone else (even as a high-powered CEO) is as good as building your own business. </p>
<p>After reaching highs of $750,000/year, joining country clubs, fancy vacations and living the life of luxury &#8211; this one example of a high earning CEO now delivering pizza for $7.50/hr is spreading all through North America and the world.</p>
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]]></description>
			<content:encoded><![CDATA[<p>Wow &#8211; this story tells you why no job working for someone else (even as a high-powered CEO) is as good as building your own business. </p>
<p>After reaching highs of $750,000/year, joining country clubs, fancy vacations and living the life of luxury &#8211; this one example of a high earning CEO now delivering pizza for $7.50/hr is spreading all through North America and the world.</p>
<p>In our yearly pilgrimage to the ocean down on the coast of Florida I noticed about 80% of the Million dollar plus homes up for sale, there&#039;s no denying the impact the economic crisis is having on the lives of all economic classes. </p>
<p>The question really is why would you put up with it?</p>
<p>Why wouldn&#039;t you put your future in your own hands by starting a business right now!</p>
<p>Sure, businesses have taken a hit too, but if you have a viable, successful business with an online e-commerce aspect to it, with online spending holding its own, you certainly wouldn&#039;t have to be delivering pizza for a living&#8230;</p>
<p>Watch this:</p>
<p><object width="320" height="270" type="application/x-shockwave-flash" data="http://d.yimg.com/cosmos.bcst.yahoo.com/up/fop/embedflv/swf/fop.swf"><param name="id" value="yfop" /><param name="flashvars" value="id=12586266&amp;shareEnable=1" /><param name="src" value="http://d.yimg.com/cosmos.bcst.yahoo.com/up/fop/embedflv/swf/fop.swf" /><param name="name" value="yfop" /></object></p>
<p>Building your own network of websites that market a variety of things that people desire - information products, ebooks, books, courses, how-to information and real-stuff via e-commerce stores can put you in charge of your own 6-and 7-figure business that you can depend on putting control of your future firmly back in your own hands.</p>
<p>Jeff</p>
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		<title>Create InfoProducts &#8211; 10 Money Making Niche Markets</title>
		<link>http://www.highertrustmarketing.com/blog/creating-infoproducts/create-infoproducts-10-money-making-niche-markets/</link>
		<comments>http://www.highertrustmarketing.com/blog/creating-infoproducts/create-infoproducts-10-money-making-niche-markets/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:46:32 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[creating infoproducts]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[infoproducts]]></category>
		<category><![CDATA[information marketing]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[create infoproducts]]></category>
		<category><![CDATA[make money online]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=769</guid>
		<description><![CDATA[<p>There are many ways to uncover potentially high-demand, high-profit, money making,  niche markets where you could create infoproducts like ebooks, reports, newsletters, audios, videos or membership sites to sell online.</p>
<p>For example, you could decide to create books or ebooks to sell online setting you up with your very own internet business that pays you each time someone visits your website and decides to buy your info product. </p>
<p><a href="http://www.highertrustmarketing.com/blog/creating-infoproducts/create-infoproducts-10-money-making-niche-markets/" class="more-link">More on Create InfoProducts &#8211; 10 Money Making Niche Markets</a></p>
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]]></description>
			<content:encoded><![CDATA[<p>There are many ways to uncover potentially high-demand, high-profit, money making,  niche markets where you could create infoproducts like ebooks, reports, newsletters, audios, videos or membership sites to sell online.</p>
<p>For example, you could decide to create books or ebooks to sell online setting you up with your very own internet business that pays you each time someone visits your website and decides to buy your info product. </p>
<p>Packaging information is a highly profitable, very rewarding online business model that is especially attractive because you leverage a few weeks work into many months (even years) of sales.    Imagine you create how to ebooks on your favorite hobby, overcoming a challenge in your life, a parenting or reltionship technique you have learned from experience, you put it up on the internet, create a webpage and collect 95% profit each time someone buys your ebook. </p>
<p>Before you can create infoproducts, put up a website, setup a blog or make any money with your internet business you must have uncovered a niche market that has built-in demand for information and be able to reach them. </p>
<p>We&#039;ve had our own info products offline and online for over 15-years now ranging from customer service training courses through weight loss programs, recipe books to sites like this <a title="Information Marketing Training Course" href="http://www.infoproductcreator.com" target="_blank">information marketing training system</a> that help others use the methods and techniques we&#039;ve used to build their own high-profit internet business marketing information. </p>
<p>The absolute best part about uncovering a hot niche market for your info products is that making sales will take far less effort and people are willing to pay<span style="text-decoration: underline;"> </span><strong><span style="text-decoration: underline;">MORE</span> money</strong> for your information because their desire is RABID! </p>
<p>There are dozens of ways to uncover niches that have proven demand for buying information &#8211; we share those all over at <a title="Information Marketing Resource Site" href="http://www.infomarketerszone.com" target="_blank">InfoMarketer&#039;sZone</a>, but today lets just look at one method where we have extracted 10 ideas to create infoproducts in less than 5-minutes.</p>
<p><strong>CREAT INFOPRODUCTS WITH THESE 10 NICHE MARKET IDEAS</strong></p>
<p>For today, here are 10 topics that we pulled from searching through <a title="Yahoo Answers" href="http://answers.yahoo.com/" target="_blank">Yahoo Answers </a>for less than 5-minutes&#8230;the good news about these topics is that they come directly from web users who are actively searching for information on these topics.</p>
<p>1. How do we deal with cyber-bullying</p>
<p>2. What are the things to think about when you are planning a wedding?</p>
<p>3. What are the basics about home schooling?</p>
<p>4. How come I only feel good one in 10 days, can I not feel better more often?</p>
<p>5. Recommended pain control techniques for expectant mothers?</p>
<p>6. What can I do to have a chance of being a pro wrestler?</p>
<p>7. How do I survive a breakup with my boyfriend/girlfriend?</p>
<p>8. How do I know if we are compatible &#8211; that we will make a good couple?</p>
<p>9. What things should I keep in mind to make internet dating successful?</p>
<p>10. How can I better control or get rid of migraine headaches?</p>
<p>
Guys &#8211; these are questions that have multiple responses, many of them have multiple requests for answers demonstrating demand and urgency of desire behind their request for information.</p>
<p>What should you do next if you choose one of these topics?</p>
<p>Assess the level of competition, find evidence of other related info products, outline your product, quickly put together a short ebook and launch your product. </p>
<p>For example, the question about relationships should lead you over to Clickbank.com Marketplace where you can input different relationship keywords and see how ebooks on Clickbank are selling. </p>
<p>Near the top of the most popular results is a book called &#034;<a title="Get My Ex Back" href="http://ideaguide.makingup.hop.clickbank.net/" target="_blank">The Magic Of Making Up (Get Your Ex Back&#034;</a> &#8211; which is one of the most popular and hottest selling ebooks of the 30,000 plus info products listed. </p>
<p>Should you create infoproducts around that niche?  Assuming you find proven signs that users are buying information on that topic AND we can reach them through email, search marketing or other advertising methods, AND assuming you have some level of interest in being active in this niche market, then yes &#8211; go ahead and create info products to get your internet business rolling.</p>
<p>How simple is it to package your information into a report, ebook or book?  Let&#039;s just say the methods we share within this <a title="Create InfoProducts To Sell Online" href="http://www.infoproductcreator.com" target="_blank">InfoProduct Training System</a> will have you marketing your first (or next) info product online in less than 30-days&#8230;Guaranteed! </p>
<p>Have questions about your desire to create infoproducts? </p>
<p>Still stumped on finding your niche market or info product topic &#8211; <strong>comment on this posting and we&#039;ll get you rolling.</strong></p>
<p>Jeff</p>
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		<title>What Would It Take To Make $15K/Month?</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/what-would-it-take-to-make-15kmonth/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/what-would-it-take-to-make-15kmonth/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 19:59:27 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[niche markets]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=762</guid>
		<description><![CDATA[<p>We all have a financial goal for our internet businesses in mind when we get started.  It may be earning your first $500 online, or it may be to become a millionaire within the next 3-5 years.  It matter little what your initial goal is, though it is important that you have an objective and that you treat your internet business as a real business in terms of effort, time, networking and planning.</p>
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]]></description>
			<content:encoded><![CDATA[<p>We all have a financial goal for our internet businesses in mind when we get started.  It may be earning your first $500 online, or it may be to become a millionaire within the next 3-5 years.  It matter little what your initial goal is, though it is important that you have an objective and that you treat your internet business as a real business in terms of effort, time, networking and planning.</p>
<p>There are two very common numbers online marketing professionals have when they start out&#8230;<em><strong>$5K or $15K/month</strong></em></p>
<p>I suppose the $5K is the bare minimum most of us start out believing is necessary to replace our current income or at least, pay the bills allowing us to spend more time operating our business.  A proof that this internet business dream really does have legs and may just work after all.</p>
<p>The desire to reach $15K/month is a bigger goal &#8211; one that many of us see as reaching a comfort zone of between $150K-$200K/year allowing us to not only pay the bills, but to buy the extra&#039;s, take a vacation whenever we want and put a down-payment on a dream car or dream house. </p>
<p>In summary, $15k would prove that you can move beyond &#034;getting by&#034; to achieving wealth creation &#8211; a stepping stone to really scaling your internet business and income turning it into something very special.</p>
<p>What&#039;s most interesting to me is that there is really very little difference between earning $5K online and earning $15K online&#8230;</p>
<p>The only difference really is a matter of <span style="text-decoration: underline;">scale</span> and <span style="text-decoration: underline;">time</span>. </p>
<p>If you have found a formula that works to bring in $5K/month then you have the ability to scale that to $15K/month and beyond by simply getting more money from your existing customers and expanding the model you are using to reach new customers. </p>
<p><strong><span style="font-family: arial black,avant garde;">TOWARD $15k/MONTH WITH INFO PRODUCTS</span></strong></p>
<p>Best way is to start making money online is with info  products that are high in popularity.  Where do you find these hidden gems?</p>
<p>You can find them by searching the 30,000+ products on <a href="http://www.clickbank.com/marketplace" target="_blank">Clickbank Marketplace</a> or by finding hot topics within Amazon.</p>
<p>Clickbank is terrific because it naturally ranks it&#039;s marketplace products by category, popularity and something called Gravity &#8211; which simply measures popularity in terms of how many different affiliates are selling the product &#8211; a great way to gain insight into the channels available for your niche products.</p>
<p>Finding popular products on Clickbank with a decent gravity (I&#039;ve found a gravity over 50 seems to do the trick, gives you a pretty good indication that 1) The product is in demand and sells and 2) That the sales letter is decent enough to convert at 1%+ (otherwise affiliates would not likely stay promoting it.</p>
<p>Next, you&#039;ll need to find a way to get low cost, highly relevant traffic to your affiliate site &#8212; this could be through PPC (though that will take a few weeks of testing to find the most profitable keywords), blogging, articles, and SEO for medium-term traffic generation.</p>
<p>You may find that one of these affiliate businesses brings you between $3-5K/month so you may have to either offer additional back-ends or build 3-4 of these niches to reach your goal.</p>
<p>With the <a title="internet business" href="http://www.infomarketerszone.com" target="_blank">Quick Start System inside InfoMarketer&#039;sZone</a> finding these $3K-$5K businesses is made simple and painless by applying a proven series of steps for identifying winning products, sales pages and quickly knowing which keywords lead directly to sales at the lowest cost possible.</p>
<p>Finally, you want to maximize your revenue per customer by adding additional products, services and/or recurring back-ends.  Example, sell a health ebook and offer them a supplement related to your health product that pays you a recurring commission from an affiliate directory like Commission Junction (as one example).</p>
<p>Or offer a business building ebook followed by a back-end offer of high-priced coaching program.</p>
<p>Is $15K/month achievable? </p>
<p>While ramping your sales to $15K is entirely possible in the first month, it&#039;s unlikely that you will make $15K in profit with your internet business in the first couple of months, simply because it takes time to launch sites, test different affiliate products, refine your keyword profitability and ramp up traffic generation programs &#8212; but with some work you can reach these income levels in the 3-6 month timeframe. </p>
<p>Of course, not everyone will reach these levels &#8211; a good deal of that depends on your methods of finding hot products in the first place, quickly figuring out which keywords are used by visitors that are most likely to buy (so you can focus your investment and time on these POWER keywords) and your ability to persistently scale this model to multiple products and niche markets. </p>
<p>Our <a href="http://www.infomarketerszone.com" target="_blank">Quick Start program within Information Marketer&#039;s Zone </a>has been designed to teach exactly this sysytem so that you can reach your income goals as quickly and painlessly as possible &#8212; the system has been used by hundreds of others to turn the most dismal info marketing businesses into thriving, highly profitable internet businesses in 3-6 months. </p>
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		<title>Start An Internet Business &#8211; I Don&#039;t Know What To Do!</title>
		<link>http://www.highertrustmarketing.com/blog/online-business/start-an-internet-business-i-dont-know-what-to-do/</link>
		<comments>http://www.highertrustmarketing.com/blog/online-business/start-an-internet-business-i-dont-know-what-to-do/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 19:16:58 +0000</pubDate>
		<dc:creator>jeff</dc:creator>
				<category><![CDATA[internet business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[online business]]></category>

		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=744</guid>
		<description><![CDATA[<p>Whether you are a regular reader of our blog or just finding us the first time&#8230;pay special attention to what is written here today. </p>
<p>The information is both heartfelt and 110% impactful for the hundreds of coaching clients we&#039;ve personally assisted over the last few years&#8230;and no matter what internet business you are attempting to build, this message applies to YOU.</p>
<p><a href="http://www.highertrustmarketing.com/blog/online-business/start-an-internet-business-i-dont-know-what-to-do/" class="more-link">More on Start An Internet Business &#8211; I Don&#039;t Know What To Do!</a></p>
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			<content:encoded><![CDATA[<p>Whether you are a regular reader of our blog or just finding us the first time&#8230;pay special attention to what is written here today. </p>
<p>The information is both heartfelt and 110% impactful for the hundreds of coaching clients we&#039;ve personally assisted over the last few years&#8230;and no matter what internet business you are attempting to build, this message applies to YOU.</p>
<p><span style="font-family: arial black,avant garde;">HOW TO GUARANTEE YOUR SUCCESS&#8230;OR FAILURE</span></p>
<p>There is only one way to fail in your quest to develop a strong second stream of income by starting your own money making internet business &#8211; that is&#8230;to never get it started!</p>
<p>Through our tens of thousands of subscribers, thousands of emails, tons of teleseminar attendees, hundreds of personal coaching customers and growing membership over at <a href="http://www.infomarketerszone.com" target="_blank">InfoMarketer&#039;sZone,</a> the most common sign that someone is heading toward IMMINENT failure is this one&#8230;</p>
<p style="padding-left: 30px;"><strong><em>I DON&#039;T KNOW WHAT TO DO&#8230;!</em></strong></p>
<p>Have you ever said that &#8211; either out loud or quietly to yourself?</p>
<p>How about, <em>I&#039;m confused</em> or <em>I can&#039;t get started because</em>&#8230;.or I<em> have information overload?</em> </p>
<p>In each case these are <span style="text-decoration: underline;">EXCUSES</span> that will lead to absolute failure &#8211; with absolutely zero chance of succeeding. </p>
<p><span style="font-family: arial black,avant garde;">CULTIVATING  A SUCCESS MINDSET </span></p>
<p>What will make 2009 an incredible year where you will begin to make money online with your own internet business is to&#8230;</p>
<p>1. Know you <strong><span style="text-decoration: underline;">WILL</span> succeed</strong> and that what you are doing today is the first step on that journey to more money, greater control over your finances and life and a step toward a level of happiness and fulfillment that you may have forgotten was possible</p>
<p>2. Take <span style="text-decoration: underline;">constant</span> and <span style="text-decoration: underline;">consistent</span> action.</p>
<p>Will you hit obstacles &#8211; absolutely, but there is ALWAYS away to work around or through an obstacle</p>
<p>Will you hit dead-ends &#8211; probably, but know that what you accomplish and learn from taking any action will lead to improved actions in the future &#8211; you learn from mistakes, you re-use what you have done to earn greater profits in the future. </p>
<p>A successful, money-making internet business is the culmination of an ongoing committment to taking action, learning, adjusting, overcoming setbacks and constant improvement. </p>
<p><span style="font-family: arial black,avant garde;">YOU MAY BE JUST ONE STEP AWAY</span></p>
<p>So often I have someone come to me within<a href="http://www.infomarketerszone.com" target="_blank"> InfoMarketer&#039;sZone</a> with a product idea, half-finished info product or existing ebook or information product ready to completely give up on their dreams and plans&#8230;fed up, frustrated &#8211; heading headlong into a failure mindset. </p>
<p>First, the issue is once again believing they are not heading down the wrong path, but simply are finding their way to the end goal &#8211; they are following the necessary steps on the path to HUGE success.</p>
<p>Let me ask you this, if you knew that you had to try 5 times to make money online over a 2-4 month period after which you were virtually guaranteed to be on your way to earning a 6-figure or even 7-figure income online, would you do it?</p>
<p>Let me give you a <strong>few concrete examples&#8230;</strong></p>
<p>1. One woman came to us with 3 info products she had created in her niche market &#8211; an aspect of relationship coaching she had practiced for years.  She was convinced that her niche market was not responsive and that she had to give up and start entirely again.  Within a few days we helped her re-position her info products based on the systems we outline in <a href="http://www.infomarketerszone.com" target="_blank">InfoMarketer&#039;sZone</a> to create a profile of your customer and within the next year she went on to entirely transform her service-based business to a leveraged info product marketing business. </p>
<p>2. Another great story occurred when a &#034;serial dreamer&#034; came to us asking desparately to help him turn just one of the many ideas he had rolling around in his head into a product that was actually making money online.  This person had been in &#034;dream&#034; mode for almost 4-years, never taking action on his ideas.  When he discovered that he could start with a simple report or mini-ebook as we explain in our <a href="http://www.infomarketerszone.com" target="_blank">InfoProduct Marketer&#039;s Private Site.</a>..he had his first product finished within 7-days!  Turns out the prospect of sitting down and writing 150-pages of content was totally overwhelming to him placing him in a constant state of paralysis &#8211; remember, inaction is the only way to fail.  Within 2-weeks we had him up and running his own info product business, seeing initial sales drove him to develop additional products and services and now he makes a living with his online businesses. </p>
<p>Well, the law of averages shows that most people will try between 3-5 times, then really figure out the ropes to making profit with their own internet business &#8211; yes there are some that get it on the first or second try and there are those that need to try 7 or 8 times, but they are the exception to the rule. </p>
<p>So, instead of thinking &#034;I&#039;ve only got one chance at this and if I fail that&#039;s it &#8211; this business just doesn&#039;t work or it isn&#039;t for me&#034;&#8230;change that thinking to &#034;I&#039;m going to take ACTION and will probably not reach my ultimate goal the first time, but will learn valuable lessons on exactly how I can improve to ultimately reach my internet business goals.&#034;</p>
<p>The only difference between your current results with your online business and someone who is sitting atop their market, earning 7-figure income from their internet marketing business is that they took ACTION &#8211; and not just once, but continued to take action for the days, weeks and even months it took them to figure out a winning formula.</p>
<p>Now, with sites like <a href="http://www.infomarketerszone.com" target="_blank">InfoMarketer&#039;sZone</a> you can certainly get a head-start on systems that are proven winners with tools that have already been developed for you to use and ongoing support to help you work through the obstacles and questions as they arise &#8211; but ultimately, it&#039;s up to you to take ACTION based on having the Success Mindset. </p>
<p>Here&#039;s a terrific Tony Robbins quote from Personal Power &#8211; &#034;If you let your learning lead to knowledge, you become a fool.  If you let your learning lead to ACTION, you become wealthy&#034;  &#8211; if you are spending your time trying to &#034;learn&#034; THE best way to make money online, to market information or to improve your life in other ways, then you will be disappointed &#8211; BUT if you turn that learned information into action you will be rewarded. </p>
<p>Here&#039;s a great way to get started&#8230;make your first ACTION placing a comment to this blog posting.</p>
<p>What should you put in your comment?</p>
<ul>
<li>A question you need to have answered to move ahead</li>
<li>A declaration of what action you will take consistently &#8211; starting right away &#8211; to get things rolling</li>
<li>An example of how good things happened when you have taken action in the past</li>
<li>Areas of your life you are transitioning into an ACTION mindset</li>
<li>Examples of excuses that you may have used to put-off taking action in the past, so others can recognize those and avoid them</li>
<li>Anything else you can think of that will get you taking action toward your dreams and goals</li>
</ul>
<p>Taking action is infectious &#8211; so go ahead and leave a comment and we&#039;ll make that step 1 on becoming more Action Oriented right now. </p>
<p>Jeff</p>
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