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	<title>Comments on: Lesson 1: Finding And Positioning Your Ebook Topic</title>
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	<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/</link>
	<description>Top News, Podcasts, Case Studies And Tips For e-Book and Infoproduct Publishers</description>
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		<title>By: kevin</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14399</link>
		<dc:creator>kevin</dc:creator>
		<pubDate>Thu, 23 Jul 2009 07:09:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14399</guid>
		<description>Hi Jeff,

Thanks for your replying and linking me to here on the warrior forum :) Keen as to make this work.

I think i have a good idea for a topic, renewable energy. specifically getting a house off the power grid, or still connected but putting clean power back into the system effectively eliminating the power bill. how ever im definitely not an expert in the field. a distinction in first semester University physics is about as close as i come.</description>
		<content:encoded><![CDATA[<p>Hi Jeff,</p>
<p>Thanks for your replying and linking me to here on the warrior forum <img src='http://www.highertrustmarketing.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Keen as to make this work.</p>
<p>I think i have a good idea for a topic, renewable energy. specifically getting a house off the power grid, or still connected but putting clean power back into the system effectively eliminating the power bill. how ever im definitely not an expert in the field. a distinction in first semester University physics is about as close as i come.</p>
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		<title>By: Proof that you can info-market any niche</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14388</link>
		<dc:creator>Proof that you can info-market any niche</dc:creator>
		<pubDate>Fri, 17 Jul 2009 02:28:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14388</guid>
		<description>[...] or goal to achieve something more in life...these are great topics  Part 1 of this ongoing, gratis ebook marketing workshop goes into some good detail on finding topics - the comments are great too as we can see the ideas [...]</description>
		<content:encoded><![CDATA[<p>[...] or goal to achieve something more in life&#8230;these are great topics  Part 1 of this ongoing, gratis ebook marketing workshop goes into some good detail on finding topics &#8211; the comments are great too as we can see the ideas [...]</p>
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	<item>
		<title>By: Sheila</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14386</link>
		<dc:creator>Sheila</dc:creator>
		<pubDate>Thu, 16 Jul 2009 04:48:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14386</guid>
		<description>Jeff, your response is awe-inspiring!  I especially appreciate the three bullet points – clear and concise.  Your instructions leave me feeling enlightened, lighthearted, and inspired.  I love the notion of creating a unique product offering.  I can almost see the light at the end of the tunnel …Sumo-Grazie!!!</description>
		<content:encoded><![CDATA[<p>Jeff, your response is awe-inspiring!  I especially appreciate the three bullet points – clear and concise.  Your instructions leave me feeling enlightened, lighthearted, and inspired.  I love the notion of creating a unique product offering.  I can almost see the light at the end of the tunnel …Sumo-Grazie!!!</p>
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		<title>By: jeff</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14383</link>
		<dc:creator>jeff</dc:creator>
		<pubDate>Thu, 16 Jul 2009 00:27:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14383</guid>
		<description>By the way guys - I&#039;ve had a few of you contact me and ask &quot;How can I get more personal help and training on the topic of info product creation and marketing&quot; - my recommendation is this site - http://www.infomarketerszone.com where there are tons of video training sessions, tools, templates and a personal mentoring forum where I and other info preneurs can help you every step of the way. 

It&#039;s a great way to fast-track your info marketing business growth.

Jeff</description>
		<content:encoded><![CDATA[<p>By the way guys &#8211; I&#039;ve had a few of you contact me and ask &#034;How can I get more personal help and training on the topic of info product creation and marketing&#034; &#8211; my recommendation is this site &#8211; <a href="http://www.infomarketerszone.com" rel="nofollow">http://www.infomarketerszone.com</a> where there are tons of video training sessions, tools, templates and a personal mentoring forum where I and other info preneurs can help you every step of the way. </p>
<p>It&#039;s a great way to fast-track your info marketing business growth.</p>
<p>Jeff</p>
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		<title>By: jeff</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14382</link>
		<dc:creator>jeff</dc:creator>
		<pubDate>Thu, 16 Jul 2009 00:24:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14382</guid>
		<description>Hi Sheila - I think we need to pay close attention to your Clickbank findings...here&#039;s an explanation for why the books you have found are targeted at parents of teens...

 One of the golden rules of marketing info products is that you must aim at a market that has the capability and desire to buy what you produce.  I&#039;ve seen many markets that NEED the information people can provide, but only those that have the money to spend and the desire to buy will be successful.  In this case, parents have more money than the teens do, so they are more likely to spend it.  Second, I remember back to that point in my life, I was not looking for answers to my questions in books - teens don&#039;t tend to do that.  Finding answers in books is something we learn as we grow - so that would explain the targeting at parents. 

What I would recommend you do is 1) Focus on the parents of teens as the main channel to reaching teens 2) Create the book or course to primarily help parents communicate and help their teens with this issue and 3) Create a companion report, guide, checklist, manual or section in your ebook that is designed for the parent to hand to their teen to read  - that way you reach the teen through the parent who is both more likely to desire your information AND more likely to spend money on it.  

Having the companion &quot;For Your Teen&quot; guide would also make your offering unique - it would stand out as the only guide that is for parents AND teens.  

Jeff</description>
		<content:encoded><![CDATA[<p>Hi Sheila &#8211; I think we need to pay close attention to your Clickbank findings&#8230;here&#039;s an explanation for why the books you have found are targeted at parents of teens&#8230;</p>
<p> One of the golden rules of marketing info products is that you must aim at a market that has the capability and desire to buy what you produce.  I&#039;ve seen many markets that NEED the information people can provide, but only those that have the money to spend and the desire to buy will be successful.  In this case, parents have more money than the teens do, so they are more likely to spend it.  Second, I remember back to that point in my life, I was not looking for answers to my questions in books &#8211; teens don&#039;t tend to do that.  Finding answers in books is something we learn as we grow &#8211; so that would explain the targeting at parents. </p>
<p>What I would recommend you do is 1) Focus on the parents of teens as the main channel to reaching teens 2) Create the book or course to primarily help parents communicate and help their teens with this issue and 3) Create a companion report, guide, checklist, manual or section in your ebook that is designed for the parent to hand to their teen to read  &#8211; that way you reach the teen through the parent who is both more likely to desire your information AND more likely to spend money on it.  </p>
<p>Having the companion &#034;For Your Teen&#034; guide would also make your offering unique &#8211; it would stand out as the only guide that is for parents AND teens.  </p>
<p>Jeff</p>
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		<title>By: Sheila Hall</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14381</link>
		<dc:creator>Sheila Hall</dc:creator>
		<pubDate>Wed, 15 Jul 2009 23:31:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14381</guid>
		<description>Jeff, I’m playing catch-up.  I didn’t fall off the wagon – it was hijacked.  LESSON 1 is great.  I’m targeting several niches … down the road, but want to begin with teenage dating (ages 14-17).  Two years ago, I developed a PowerPoint presentation and have presented it (along with workshop materials) primarily to teens at an inter-faith organization.  

The thrust of the ebook is to develop confident, savvy, fully-informed teens capable of making good dating choices (before, during &amp; after their date).  I’m attempting now to develop an eBook using some of the workshop material and updating where necessary.  (I’ve also outlined an ebook for parents of dating teens.)  My question:  Which group is my market niche – the Parents, the teens, or both?  I ventured over to ClickBank and ran a dual search – using “Home/Family” (category) + “teen dating” (keyword) + “Parenting” (subcategory).  I got 60 hits but not one ebook FOR teens.  Found five for parents dealing with teenager issues, but not one on helping teens succeed at dating.  (I’ve narrowed the niche more specifically, but wanted to see what ClickBank would turn up if I ran a “general” search.)    Jeff, how should I interpret my ClickBank results?</description>
		<content:encoded><![CDATA[<p>Jeff, I’m playing catch-up.  I didn’t fall off the wagon – it was hijacked.  LESSON 1 is great.  I’m targeting several niches … down the road, but want to begin with teenage dating (ages 14-17).  Two years ago, I developed a PowerPoint presentation and have presented it (along with workshop materials) primarily to teens at an inter-faith organization.  </p>
<p>The thrust of the ebook is to develop confident, savvy, fully-informed teens capable of making good dating choices (before, during &amp; after their date).  I’m attempting now to develop an eBook using some of the workshop material and updating where necessary.  (I’ve also outlined an ebook for parents of dating teens.)  My question:  Which group is my market niche – the Parents, the teens, or both?  I ventured over to ClickBank and ran a dual search – using “Home/Family” (category) + “teen dating” (keyword) + “Parenting” (subcategory).  I got 60 hits but not one ebook FOR teens.  Found five for parents dealing with teenager issues, but not one on helping teens succeed at dating.  (I’ve narrowed the niche more specifically, but wanted to see what ClickBank would turn up if I ran a “general” search.)    Jeff, how should I interpret my ClickBank results?</p>
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		<title>By: Dale</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14380</link>
		<dc:creator>Dale</dc:creator>
		<pubDate>Wed, 15 Jul 2009 19:41:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14380</guid>
		<description>Hi Jeff

I thought a good idea was to look at forum boards concerning my professional subject that I worked &amp; taught in for over 25 years (which is diy&#039; &amp; wall/ceiling texturing &amp; plastering) as I was answering questions to poster&#039;s problems I felt a need to create information guides to aid other interested diy&#039;rs to attemp texturing themselves. Although I left school at thirteen &amp; didn&#039;t have a clue concerning writing/laying out etc; I learned as I went along anyhow. And that is how I started becoming an information publisher. And best of all, the information that I provide is totally unique. So this may also be a good start to the newbie of creating info products.
Wheras on how to create a book is concerned, I didn&#039;t have much of a clue at first, so I downloaded other e-books, &amp; followed their layout formula.
As you have said in your report, starting to write about what one knows so much about is a great idea for creating info products.
But earlier this year I invested in a camcorder, created a unique diy DVD, created an advert on youtube, &amp; the response of hits to my site has been fantastic. 
Thanks for allowing me to share my experience. Dale Ovenstone. www.lookreadlearn.com www.diy-ceiling-wall-texture.com
Ps, looking forward to your articles (because I like to learn all of the time)
pps, thanks, your previous articles have aided me immensly.</description>
		<content:encoded><![CDATA[<p>Hi Jeff</p>
<p>I thought a good idea was to look at forum boards concerning my professional subject that I worked &amp; taught in for over 25 years (which is diy&#039; &amp; wall/ceiling texturing &amp; plastering) as I was answering questions to poster&#039;s problems I felt a need to create information guides to aid other interested diy&#039;rs to attemp texturing themselves. Although I left school at thirteen &amp; didn&#039;t have a clue concerning writing/laying out etc; I learned as I went along anyhow. And that is how I started becoming an information publisher. And best of all, the information that I provide is totally unique. So this may also be a good start to the newbie of creating info products.<br />
Wheras on how to create a book is concerned, I didn&#039;t have much of a clue at first, so I downloaded other e-books, &amp; followed their layout formula.<br />
As you have said in your report, starting to write about what one knows so much about is a great idea for creating info products.<br />
But earlier this year I invested in a camcorder, created a unique diy DVD, created an advert on youtube, &amp; the response of hits to my site has been fantastic.<br />
Thanks for allowing me to share my experience. Dale Ovenstone. <a href="http://www.lookreadlearn.com" rel="nofollow">http://www.lookreadlearn.com</a> <a href="http://www.diy-ceiling-wall-texture.com" rel="nofollow">http://www.diy-ceiling-wall-texture.com</a><br />
Ps, looking forward to your articles (because I like to learn all of the time)<br />
pps, thanks, your previous articles have aided me immensly.</p>
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		<title>By: Lesson 2: Outlining And Producing Your Info Product</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14378</link>
		<dc:creator>Lesson 2: Outlining And Producing Your Info Product</dc:creator>
		<pubDate>Wed, 15 Jul 2009 11:45:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14378</guid>
		<description>[...] In lesson 1, we learned how to Find and Position our Ebook Topic, in today&#039;s lesson we are going to cover how to get rolling on developing your first (or next) information product and how to make writing and development simple and painless.  [...]</description>
		<content:encoded><![CDATA[<p>[...] In lesson 1, we learned how to Find and Position our Ebook Topic, in today&#39;s lesson we are going to cover how to get rolling on developing your first (or next) information product and how to make writing and development simple and painless.  [...]</p>
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		<title>By: April Cuthbert</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14345</link>
		<dc:creator>April Cuthbert</dc:creator>
		<pubDate>Sat, 04 Jul 2009 00:59:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14345</guid>
		<description>I am very interested in learning to write Ebooks! I will make the time for this...</description>
		<content:encoded><![CDATA[<p>I am very interested in learning to write Ebooks! I will make the time for this&#8230;</p>
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		<title>By: derek</title>
		<link>http://www.highertrustmarketing.com/blog/write-a-book/lesson-1-finding-and-positioning-your-ebook-topic/#comment-14343</link>
		<dc:creator>derek</dc:creator>
		<pubDate>Thu, 02 Jul 2009 17:54:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.highertrustmarketing.com/blog/?p=928#comment-14343</guid>
		<description>I&#039;d love to find a way to help small business and retailers who don&#039;t know much about marketing and advertising, and therefore, have no plans, waste a lot of money etc. I&#039;m not about internet marketing or building websites, etc - that&#039;s not my forte.</description>
		<content:encoded><![CDATA[<p>I&#039;d love to find a way to help small business and retailers who don&#039;t know much about marketing and advertising, and therefore, have no plans, waste a lot of money etc. I&#039;m not about internet marketing or building websites, etc &#8211; that&#039;s not my forte.</p>
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