Online Marketing Business Success
Secrets Revealed!

(c)Copyright HigherTrust Marketing 2006
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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WHAT'S INSIDE

1. UPDATE

2. FEATURE

     "3 Brilliant Ways To Discover Hot Infoproduct Topics"

3. USEABLE NEWS

      ** Your Thoughts Will Become Your Things...

      ** Hot Topics From Information Marketers
        ** Video Continues To Build Momentum

      ** Traffic Generation Tip - Tool Time

      ** Podcast Update - Rapid Product Development

4. WRAP UP

Update From Jeff

Welcome back everyone, happy you could take a few minutes out of your day to enjoy this week's issue with us.

Its been a while since I've sent out a full issue of the newsletter, but its time to update you on a number of fronts..

We've covered some of the most pressing questions from information product marketers trying grow their businesses - finding hot ideas, generating traffic, using new technologies such as video...

We've been depending heavily on our HigherTrust Marketing Blog to pass along information - if you haven't been following, you need to get over there fast!

Away we go...

Jeff
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.creating-infoproducts.com
http://www.infoproductcreator.com/hypnotic.html
Contact Jeff:jeff@infoproductcreator.com

FEATURE

" 3 Brilliant Ways To Discover Hot Infoproduct Topics"

Its interesting, when I speak to some of the leading information marketing professionals, there is a consistent theme about how they struck gold with a big idea...

1. Many of them simply became active in their market, and through being more active came across an idea that really had legs. Being active means, developing a website, producing a regular newsletter, perhaps starting a forum, developing a blog, getting out and meeting your customers. Once you are active, you will have all the ideas you need to make it big.

2. They tune-in! Most of us spend 90% of the time talking and the other 10% of the time thinking about what we are going to say. Turn the tables, spend more time listening - I mean REALLY listening for signs of opportunities, pain, questions, dissatisfaction which often means opportunity.

3. Follow the trends. I just interviewed a highly successful e-book author last week, she is pulling in big returns simply because she saw the freight train called video coming and is good at understanding what her market wants right now.

First thing you will notice is there is no magic.

Second thing you should notice is that it IS like magic when you get involved with your market. Suddenly ideas and opportunities will come from everywhere.

USABLE NEWS:
From The World of Infoproduct Development

** Your Thoughts Will Become Your Things...

What do you really want to accomplish in your life?

More time, more energy, more fulfilling relationships, and of course, more financial security?

Many personal development systems will have you believe that thinking positively is enough...garbage!

What is true is that you can attract amazing things into your life - and standing at the forefront of teaching these techniques is Dr. Robert Anthony.

He's secretly behind the success of many business top guns - and I personally have used his methods to realize goals that seemed far-fetched just mere months ago.

His brand new teachings have just been released here:

http://www.highertrustmarketing.com/part/anthonydel/

Read his amazing story, if you are like me, suddenly you will be overcome with hope, energy and an unstoppable ability to produce results in your life.

** HOT Advice From Experience Information Marketers

It's been a busy and powerful week on the InfoMarketer's Zone private forum:

Here's a few highlights:

...Chris shared a powerful technique he stumbled upon for getting early testimonials, reviews and momentum around his first information product - its easy, painless and highly effective.

...Jason started a great discussion on how to build and operate effective "name-squeeze" or landing pages for your information marketing business. He's already doing some great things, we gave him one single idea to make it even better.

...We had many threads this week around the topic of social networking and user generated content - if you understand the power of these concepts and techniques or even if you don't, then its important you get up to speed - the face of marketing is changing very quickly.

Networking and learning from experienced information marketing professionals - those actually involved in the industry is not an easy thing to do, but its happening right now over at:

http://www.infomarketerszone.com

Hope you can join us in the coming weeks.

** Video Continues To Build Momentum

Yahoo Video "re-launched" its video posting service adding to the already impressive functionality available from Google Video, Guba.com and YouTube.

Yahoo seems to have some decent features in this rollout including:

1. Ability to post your own video
2. Create "channels" which allow you to group your videos or become part of a group - intersting from a niche marketing point of view
3. Ability to quickly send notifications of new video posting through email or Yahoo Instant Messanger
4. Automatically make your video posting available through RSS - for those who have jumped on using RSS readers to follow blogs, podcasts and now, Yahoo video

It's clear that a great deal of thought went into this edition of Yahoo video this time around, especially in terms of ease of use and distribution opportunities - after all, you want to get your video out to your prospects in many different ways.

You can see the announcement here:
http://yhoo.client.shareholder.com/ReleaseDetail.cfm?&ReleaseID=199120

You can try it yourself here:
http://video.yahoo.com/

We have a terrific interview on the way with an expert in the area of using video within your information marketing business, watch for it over at:
http://www.infomarketerszone.com

** Traffic Generation Tip - Tool Time

I often get asked how to attract people to your website rather than having to chase them down with paid advertising or solicitation.

Of course there are many approaches to attracting traffic including articles, search engine optimization, forums, etc...

One method that doesn't get the mention it deserves, but for those that use it, results in huge advantage in getting traffic is offering tools to your market.

For example, in your subject area, can you think of a simple spreadsheet calculator you could offer your market to simplify analysis.

This would work well for topics on insurance, mortgages, travel savings, small business, financial planning... anything that involves calculations or numbers.

Other types of tools may include:

- templates or outlines formats
- pre-written content you give away the rights to
- simple software applications that spit out a result when a set of figures are entered in

You don't have to become a software development genius or take out a second mortgage - these are simple tools that can be developed for under $100 (or even by yourself) that will attract traffic to your site.

** Podcast Update - Rapid Product Development

In case you missed it...we have recently uploaded an audio podcast discussing 4 critical ways you can speed up your product development, earn more profits and gain more momentum within your market.

You will find it here:

http://www.highertrustmarketing.com/blog/archives/2006/05/podcast_22_ligh.html

Or simply visit our blog over at:
http://www.highertrustmarketing.com/blog/

And look for the post titled:
"Podcast 22 - LightningSpeed InfoProduct Development"

WRAPPING IT UP!

Much success, enjoy the weekend!

Jeff Smith

http://www.highertrustmarketing.com

Online Marketing Business Success Secrets Revealed!

" 3 Brilliant Ways To Discover Hot Infoproduct Topics"

Online Marketing Business Success
Secrets Revealed!