Online Marketing Business Success
Secrets Revealed!

(c)Copyright Jeff Smith 2004
( http://www.highertrustmarketing.com)
jeff@infoproductcreator.com

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by Jeff Smith

Doesn't it seem like there are thousands of mistakes you can make before reaching your online marketing goals?

Sometimes you feel that everything in the universe must be aligned absolutely perfectly, only then can you finally sit back and watch the money roll in - am I right?

Well, truth is, it's not that bad.

If you are like me, when you understand that there are only 3 common mistakes that limit massive success online, you can grab onto this bugger and really make something of it.

Even better, it's easy to avoid making these mistakes in the first place, if you know what to do.

FIND NICHE DEMAND FIRST

It's still quite common to see motivated, hard-working product entrepreneurs release products that simply do not tap into a strong enough desire or need - what I term "niche demand".

It's not enough to locate a niche market. It's not enough to pick a topic because "you" think it's important to a particular market. It's not enough to pick a topic that is moderately interesting to your market - no...

Get this right, and you will have a never-ending, automatic flood of product sales.

Get it wrong, it won't matter how hard you work, you will never reach your goals.

You can find these desires and needs within your market by searching out REAL desire, passionate discussions, repetitive requests for information, existing spending patterns and many other techniques you will find summarized here: http://www.infoproductcreator.com

ATTRACT TRAFFIC LIKE BEES TO HONEY

Here are a few common mistakes to avoid when you launch your website.

1. Assume that you build it and they will come. Instead of thinking about your website launch as an "opening of the floodgates", think of it in terms of the gun signalling the start of a marathon - a marathon that will take many stages to win, but once won, a sweet reward.

2. Thinking that all traffic is made equal. You cannot fool people or convince people to buy your product - what you want to do is develop a product to a desire and then get as many people with that desire to come to your website.

3. Inconsistent traffic generation. Don't just write 1 article, form 1 joint venture, 1 pay-per-click campaign, signup a dozen affiliates.

Find ways to master many different traffic generation techniques - and keept testing them until they are making you a significant profit. That means, write an article a week, signup 5 joint venture partners a month, run many pay-per-clicks until you find the most profitable, and son on.

So - the secret to generating lots of traffic AND converting that traffic to sales is to have a plan, stick to it, test your results and continue to improve the plan - day after day, week after week, month after month.

It won't take long for you to start seeing improved results.

INCREASE YOUR PROFIT PER CUSTOMER

Quite simply, smart internet marketing means you know how to get more and more out of the same customers while continuing to leave them wanting more.

Increasing your profit per customer implies you are tracking results to understand:

1. What percentage of visitors become buyers,
2. Which traffic generation tips produce the most return
3. What your profit per customer and profit per visitor is.

This last one is important.

Here's my experience drawn from people I know and my own consulting clients:

• Less than 10% of marketers understand what percentage of visitors become buyers (I'm even being a little generous here)

• Less than 2% are tracking effectiveness of all incoming traffic generation techniques

• Less than 1% (way less) have any clue what their profit per customer or profit per visitor is.

So - before you can even begin to track different techniques of increasing your profit per customer/visitor, you have to start - right now - tracking your profit per customer/per visitor

Two quick formulas for you to run on a weekly basis:

1. Profit Per Customer:

Total number of customers in 1 week/Total $ Profit in that same week

2. Profit Per Visitor:

Total number of visitors in 1 week/Total $ Profit in that same week

3. Profit Per Campaign

Total number of visitors from campaign X/Total $ Profit from campaign X

What would a campaign be?

Simple - ANYTHING that brings you traffic!

Could be Pay-Per-Click, ezine advertising, articles you write, joint ventures, affiliates, forum posting, etc...

It's not enough to be tracking traffic from each campaign, if you are serious about improving your online marketing, you MUST start tracking the RESULTS of your marketing.

Even the top selling smart internet marketing professionals do not get it right the first time - and often not the second, third or fourth times either.

Start with a product that meets strong demand, work hard to drive targeted traffic and test your conversion, constantly improving your results.

Now that is smart internet marketing.

AUTHOR'S NOTE: Use This Article With Your Affiliate Link!

Please feel free to use this article in it's entirety in your online or offline publication - the only requirement is that you use the following resource box following your article: (Note, sign up for our affiliate program at: http://www.highertrustmarketing.com/affiliateinfo.html and substitute your own affiliate link into the resource box):

Discover how to create your own best-selling eBooks, Special reports or books to sell online ...AND keep 100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:
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** Weekly Trend Watch! - Home Theaters

Did you know that over 25% of the population has their very own home theater?

Home theater magazines are some of the fastest growth magazine categories in bookstores today.

According to Overture, there were over 185,000 searches on home theaters last month alone!

This trend is just emerging.

Even better, the average home theater runs somewhere between $5,000-$10,000 - so we KNOW this market is spending money.

How many products can you think of that may appeal to home theater enthusiasts?

"How to Plan the Perfect Home Theater"
"Discover Home Theater Luxury at A Fraction of the Cost"
"How to Wire Your House for Home Theater"
"Top Consumer Ratings For Your Home Theater Components"
Etc...

Like any high potential market, start by finding "niche demands" through looking for patterns in magazines, classified ads, monitoring discussion forums, speak with existing home theater owners...


** What If Your Payment Processor Disappeared Overnight?

You may or may not have heard of Michel Fortin - if you haven't then be prepared to meet one of the best copywriters of our time.

He's secretly done work for John Reese, Yanik Silver, Jay Abraham, Terry Dean, and a whole host of others with absolutely amazing results.

Michel has just launched his own Copy Doctor program that allows for one-on-one, private forum consultation, frequent updates by Michel and monthly video taped website copy reviews.

I don't follow many of the so-called guru's, but Michel is the real deal and cannot help but to radically improve your business

Check this out:

http://www.highertrustmarketing.com/part/fortin


** Have you Produced Your Viral eBook or Report Yet?

I didn't even dream that producing a 10-page Special Report would have brought me 1000's of subscribers and 100's of orders over the last few months - but that is EXACTLY what has happened.

Why?

Simple, I made the PDF (Adobe Acrobat) report brandable.

That's a fancy way of me saying that my affiliates wanted to help me distribute my special report to their hottest lists because they were able to brand various links in the report with their own links and make a commission off the report.

This may sound tough, but it's really quite easy thanks to the wonderful tool made available here:

http://www.infoproductcreator.com/part/viralpdf

Have a super weekend!

Jeff Smith

http://www.highertrustmarketing.com

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Jeff Smith
Editor Online Marketing Secrets Revealed
webmaster@inf oproductcreator.com
http://www.highertrustmarketing.com