"Jeff Smith's Infoproduct Publishers Secrets"

Greetings everyone, welcome to another packed issue of Jeff Smith's Information Marketers Success Secrets.

©Jeff Smith 2006

In today's issue you'll find:

      * Are You A One-Man Show?

      * This Week's HOT InfoMarketing Buzz

      * New Interview Excerpt Posted - Audio Product Power

      * Steps To Getting Your Infoproduct To Market

      * Email Marketing Insider Tips

Jeff Smith
http://www.highertrustmarketing.com

Welcome back everyone - thanks for joining us this week, its a packed issue, so let's jump right in...

Rich Schefren's Strategic Marketing push hit the internet marketing waves hard this week...

But...should we pay attention?

While Rich makes a ton of sense, I fear that too many people will once again get wrapped up spending months planning their business without actually taking action.

That would be a mistake!

No doubt, there will be a time in your business when you hit the wall - where you approach being burned out, can't scale your business any farther and risk losing ground to your competition.

That does pre-suppose that you have already reached a certain level of success though.

There are many people running individual businesses online bringing in a few thousand to tens of thousands each month - still doing the majority of the work themselves.

That should be your first focus.

So, Rich's ideas about mapping systems and outsourcing are great - but your first focus should be to strategically select a business rather than a product.

He has some very good ideas on this, and its something we've talked about many times - both on our blog over at http://www.highertrustmarketing.com/blog/ and even more within our private members site over at: http://www.infomarketerszone.com

There is no better way to spend your time right now than to take a few hours, decide what "business" you are and how your business will reach the goals you expect to achieve in the next 1-3 years.

Listen, this is much different than learning new techniques for finding a product ideas, creating your products, marketing your products, etc...

This is about making sure YOU are in the right business, that you have the right course charted to reach your goals and that you will be happy with the end result.

Let me know if you would like us to outline more information on how this would apply to your planned or current information product business.

It's been a frantic, but highly useful, productive and exciting week over at our growing information product marketing private members site at
http://www.infomarketerszone.com

This week we've been able to upload a brand new audio interview with the author of a new e-book that just hit the market called "MySpace4Kids" - its getting lots of press and rightly so, its aim is to help parents understand the risks and ways to protect their kids using social networking sites like Myspace.com

We grilled Marc Harris for over 40-minutes on his methods, strategies and tips on how he discovered this topic, tested it for demand, turned it into a product within 4-6 weeks and how he is gaining a swarm of traffic to his sites.

Marc's techniques are especially powerful given that he has never written an e-book before in his life!

The discussion forum has also been buzzing, here are some highlights:

• In response to Dana who asked for some templates and examples of how we've agreed to interviews with experts, we posted sample contact and agreement templates we've used to interview big-name experts as a product creation method

• Keith, John and Dana had lots to say about the powerful 50-minute audio interview with Keith Livingston on how to create audio products on a shoestring budget, the discussion turned to producing tangible products such as CD's

• We had a good discussion on the use of outsourcing for various parts of our infoproducts business such as website development, product creation, back-end operations, etc...

• John posted a simple, yet powerful method for testing your infoproduct idea for $10 - its a great, quick technique he learned from master marketer Yanik Silver

And this was only a portion of what's being discussed right now by information product developers and marketers.

If you are serious about starting or growing your own infoproducts business, then you will find tremendous benefit from our private members site: http://www.infomarketerszone.com

Wondering if an e-book is the right format for you first, or next, information product?

As I've said many times before, e-books are still a terrific opportunity as a lead product, lead generator or as part of an overall bundle that can earn you a decent price and profit.

One of the best approaches to increasing your profits each month is to create an audio product that adds value to your products.

Audio products could be an audio version of your written product, an interview or two with either an expert or someone within your market, having someone interview you on the topic, a recorded teleseminar, or even just an ongoing 10-minute weekly update, tips broadcast, podcast or other update tool you use to keep in touch with your market.

Any one of these can turn a $27 product into a $99 or even $199 product if done professionally.

We interviewed one of the true experts in this area early last week - a 15-minute excerpt of the audio interview is available here:

http://www.highertrustmarketing.com/blog/?p=214

I immediately purchased Keith's "Making Audio Products On A Shoestring Budget" DVD package - it's an incredible value with simple and cost effective techniques for professionally producing audios on a very low budget.

Everyone should be adding this system to their product development arsenal:

http://www.highertrustmarketing.com/part/audio-make/

I used to make this mistake, but my business is much more profitable, simpler and more predictable than the 5-years ago BEFORE I used this method.

It's a system that not only helps you get your infoproducts to market faster, but also puts your focus on the right elements early on.

Read about it here...

http://www.infomarketerszone.com/public/142.cfm?sd=2

Not only does email marketing still work, it is still the single least expensive technique for earning BIG returns IF you deal with the new reality.

The new reality is...

1. You must understand how the filters work and how not to get caught in the trap

2. You must know how to get your reader's attention given the massive deluge of email they receive AND the way people read email today

3. It's critical to know how to build a relationship with your subscribers so they will LOOK for your emails rather than hitting the delete button

4. Understanding what to put in your emails and how frequently to send them is critical to building your profits.

Listen - just one email to a small portion of one of my lists earned $2,000 in less than 1-hour last week.

It does still work.

Now, one of the true pioneers of email marketing as the late, great Corey Rudle of MarketingTips, following in his footsteps and exceeding Corey's results is the new man in charge - Derek Gehl has just released the definitive "E-Mail Marketing eBook"

The thing is, the e-mail marketing industry HAS changed dramatically over the past few years. And while company after company has gone out of business just trying to keep up with all these changes, Derek has continued to generate over $2.4 million every year with e-mail marketing.

With over 430+ pages that include tons of great real-life examples, I was especially impressed by the way their book breaks down exactly HOW you can implement -- and test -- all the tips and techniques that he teaches into your own business.

Take a look here:
http://www.highertrustmarketing.com/part/email-secrets/

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Have a terrific and safe weekend. Enjoy your family, friends and we wish you every success!

Do you like what you read - then let us know by sending your feedback to: support@infoproductcreator.com

Sincerely,

Jeff Smith
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.create-e-mini.course.com
http://www.creating-infoproducts.com

Insider Secrets To Marketing Your Business on The Internet!
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