First Name
Email






If you would like to get a copy of this newsletter emailed directly
to you, then you can click on the button below, or send an email
to infoproducttips6@jbsmith.par32.com



"Jeff Smith's Infoproduct Publishers Secrets"

Welcome to another packed issue of Information Publishing and Marketing Success Secrets.

ŠJeff Smith 2005

In today's issue you'll find:

      * Instant Attention For Your Infoproducts

      * Your Next Great Headline

      * Unique Viral Website

      * Talking To Your Friends

Jeff Smith
http://www.highertrustmarketing.com

INSTANT ATTENTION FOR YOUR INFOPRODUCTS

To be successful in the information product business, your products need to stand out - they need to offer a unique slant on your topic ensuring that people will absolutely WANT to buy your product so they don't miss something important in your chosen market.

At first blush, being unique may seem too challenging.

In our Information Entrepreneur's Success Package, we cover idea generation, testing, packaging and product development techniques that only the most successful 2% of information product developers really understand.

Here's a really terrific way you can make sure you are on the right track to standing out from the crowd

Start by making sure you are taking a different approach to identifying your target market's problem statement.

In fact, it may be as simple as re-wording your market's problem statement.

Here's what I mean.

Great information products address urgent and passionate need or wants within a given market.

How to write great sales letters.

How to generate more website traffic without a list.

How to catch more fish

And so on...

In each of these, the main problem statement is clear within the headline.

Say you wanted to create something very unique though - approach the problem differently than all others.

Then - you need to simply change some words in your statement of need.

This technique is covered by Michael Michalko in "Thinkertoys: A Handbook of Business Creativity" available at Amazon and all major bookstores.

Instead of answering the question "What is a faster way to write", you may instead ask "What is a spectacular way to write?" or "What is a funny way to write?"

Use synonymes, and different adjectives to mix up your problem statement to end up with a question that your competitors have NEVER asked.

By using this unique problem statement, you will have your own unique information product, simple to market, in high demand, all while branding you as a thinker in your field.

YOUR NEXT GREAT HEADLINE

Here's a little insider's secret...

When it comes to writing highly successful headlines for your webpage, ads, press release and product titles...

1. Know your single biggest benefit. What is the most important benefit your product offers to your market?

2. Check your swipe file for a headline formula that best expresses your most important benefit. (Note: If you don't have a swipe file yet, then start collecting direct mail, magazine and online headlines - I have several binders, files and books chalk-full of the most successful headlines to trigger my sales letter writing muscle)

3. Don't expect to get it right the first time. I typically write at LEAST 30-40 different headline variations before I even short list them.

4. Short-list 4-6 and test them - ideally using split testing software which allows you to send traffic reliably to two or more websites to test how each headline pulls. Hint, you can also run multiple pay-per-click ads on Google Adwords and test headlines using Google's performance tracking tool.

5. Continue to test and improve. Use a control and test page to continually improve your results. Its not uncommon for you to take 3-6 months to get a very well performing headline - once you have it, watch out.

UNIQUE VIRAL WEBSITE

Here's one of more unique websites I've come across lately - its a site where you can post your vote for the best marketing article, and get it listed on what is sure to be a massively viral website - now in beta.

The site is here:

Marketing Linx over at:
http://www.highertrustmarketing.com/part/marketinglinx/

You'll notice that they not only allow submission of great marketing articles, but they also pay rewards for the best articles of the week - at least they plan to, its not clear they are actually as of yet.

Interesting model, it should bring a TON of content and because of their focus on pulling out the best content, result in many people reading the articles as well - which does not currently happen with current article directories.

TALKING TO YOUR FRIENDS

It certainly goes against mainstream publishing and training in the field of writing to say that profitable non-fiction writing is 80% communication and 20% writing skill.

You need writing and grammar basics for sure, but how fancy is a typical conversation you have with your friends over lunch?

When you want to share an experience with your collegues, do you stop and think about how to structure your sentences, how to begin and end your story?

Not if you want to keep those friends!

Fact is, humans learn to communicate and tell stories very early on in life - it is second nature to most of us.

It also happens to be the way most of us like to interact and learn things.

So, next time you get caught up fretting over words on a page, think about how you would tell your friends about your topic.

You will find an instant freedom of expression and thought leading to rapid product development and much more effective products.

Oh, and don't be surprised if your sales and bank account begin to grow as well.

To learn more tips, techniques and shortcuts to creating your very own best-selling information products - visit: http://www.infoproductcreator.com

*****************************************

Do you like what you read - then let us know by sending your feedback to: support@infoproductcreator.com

Enjoy your weekend, and make sure you are living your dreams!

Sincerely,

Jeff Smith
http://www.highertrustmarketing.com
http://www.infoproductcreator.com
http://www.create-e-mini.course.com
http://www.creating-infoproducts.com


Book Writing Resources


Insider Secrets To Marketing Your Business on The Internet!
Discover THE SAME SECRETS Corey Rudl used to balloon his one-man basement operation into a $6.6 million Internet company -- on a shoestring budget.

If you want to skip the hurdles, ENJOY A HANDS-FREE INCOME, and PROFIT WILDLY from the mistakes of investor-funded dot- coms, I highly recommend visiting:

Insider Secrets To Marketing Your Business On The Internet

You'll discover 1,000+ PAGES OF THE EXACT INFORMATION YOU NEED to start and grow your very own highly profitable Online Marketing business.

Finding Hot Topics For Your Infoproduct Writing You REALLY can write a book- your own income-generating eBooks, special reports, courses, seminars, audios or videos. Discover how to find subjects that have hungry markets right now!






Home | Marketing Articles | Newsletter | Entrepreneur's Blog | Products | Hire Jeff | Free E Course | Resources | Make Money | Writing Courses | Writing tips | Copywriting Course | Internet Marketing | About Us | Contact Us

Hot Articles

How To Bring In Your First $100,000 With Infoproducts

Best Book Writing Blogs

That An eBook That Sells Like Wildfire

Increase Your Online Home Business Success By Becoming An Expert

How "Smart" Internet Marketers Find RED-Hot Markets

Cool New "Idea" Engine On The Block

Using RSS To Help Increase Your Web Site Traffic? Watch Out!

So You Want To Be A Freelancer? Here's How!

Internet Home Business Secrets That Payoff

3 Steps For Turning "OK" eBook Sales Into Unbelievable Results!

6 Tips That Make "How To" Book Writing A Snap

How To Stay One Step Ahead of the Google Dance

WILL YOUR PRODUCT SELL? How To Create A Demand FRENZY For Your Online Marketing Business

Finding HOT, Non-Internet Marketing Topics For Writing eBooks

Who Will Buy Your Products? Why Answering This Question Can Make You Rich.

Online Marketing Simplified - Master the Two Principles For Success

5 Exception Bonuses You Can Use to Increase Your Online Marketing Profits

How To Turn Part-Time Profits Into the Motherload

5 Surefire Book Writing Topics That Sell

Write Your Own "How-To" Book Before Spring

Infoproduct Success Secrets From Larry King!

Mystery Solved! 6 Steps To Getting Your Infoproduct Business Online.

6 Tips To Making Your Own Fortune Creating and Marketing Infoproducts!

Increase Your Sales By 50% Or More Using Powerful Follow-Up Techniques!

Business Marketing Strategies From Bill Gates, Sam Walton and Walt Disney

Keyword Power!

Are You Making These Mistakes With Your Affiliate Program?

How To Find Golden Product Ideas On Discussion Forums.

How To Make Writing Free Articles Payoff!

How To Earn A Fortune By Giving People What They Want

HOT! How To Make Pay-Per-Click Payoff!

NOW! Profit From Your Experience!

True Tales Of An Infoproduct Entrepreneur

EXPOSED! Actual Traffic Generation Tips Unveiled!

BEYOND EBOOKS: 10 Powerful Infoproduct Formats - Part 1

BEYOND EBOOKS: 10 Powerful Infoproduct Formats - Part 2

Powerful, Profitable Topics For Your eBook - Current Events!

7 Deadly Sins of NOT Marketing Your Own Products

Your Knowledge Could Be Earning You A Fortune!

How To Triple The Price You Can Get For Your Infoproducts





© 2005 Higher Trust Marketing