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"Jeff Smith's Infoproduct Publishers Secrets"
Welcome to another packed issue of
Information Publishing and Marketing Success Secrets.
ŠJeff Smith 2005
In today's issue you'll find:
* Instant Attention For Your Infoproducts
* Your Next Great Headline
* Unique Viral Website
* Talking To Your Friends
INSTANT ATTENTION FOR YOUR INFOPRODUCTS
To be successful in the information product business,
your products need to stand out - they need to offer a
unique slant on your topic ensuring that people will
absolutely WANT to buy your product so they don't miss
something important in your chosen market.
At first blush, being unique may seem too challenging.
In our Information Entrepreneur's Success Package, we cover idea generation, testing, packaging and product development techniques that only the most successful 2% of information product developers really understand.
Here's a really terrific way you can make sure you are on the right track to standing out from the crowd
Start by making sure you are taking a different approach to identifying your target market's problem statement.
In fact, it may be as simple as re-wording your market's
Here's what I mean.
Great information products address urgent and passionate
need or wants within a given market.
How to write great sales letters.
How to generate more website traffic without a list.
How to catch more fish
And so on...
In each of these, the main problem statement is clear within
Say you wanted to create something very unique though - approach
the problem differently than all others.
Then - you need to simply change some words in your statement of
This technique is covered by Michael Michalko in "Thinkertoys: A
Handbook of Business Creativity" available at Amazon and all
Instead of answering the question "What is a faster way to write",
you may instead ask "What is a spectacular way to write?" or
"What is a funny way to write?"
Use synonymes, and different adjectives to mix up your problem
statement to end up with a question that your competitors have
By using this unique problem statement, you will have your own
unique information product, simple to market, in high demand,
all while branding you as a thinker in your field.
YOUR NEXT GREAT HEADLINE
Here's a little insider's secret...
When it comes to writing highly successful headlines for
your webpage, ads, press release and product titles...
1. Know your single biggest benefit. What is the most important benefit your
product offers to your market?
2. Check your swipe file for a headline formula that best
expresses your most important benefit. (Note: If you don't
have a swipe file yet, then start collecting direct mail,
magazine and online headlines - I have several binders,
files and books chalk-full of the most successful headlines
to trigger my sales letter writing muscle)
3. Don't expect to get it right the first time. I typically
write at LEAST 30-40 different headline variations before
I even short list them.
4. Short-list 4-6 and test them - ideally using split testing
software which allows you to send traffic reliably to two
or more websites to test how each headline pulls. Hint, you
can also run multiple pay-per-click ads on Google Adwords
and test headlines using Google's performance tracking tool.
5. Continue to test and improve. Use a control and test
page to continually improve your results. Its not uncommon
for you to take 3-6 months to get a very well performing
headline - once you have it, watch out.
UNIQUE VIRAL WEBSITE
Here's one of more unique websites I've come across
lately - its a site where you can post your vote for
the best marketing article, and get it listed on what
is sure to be a massively viral website - now in beta.
The site is here:
Marketing Linx over at:
You'll notice that they not only allow submission of great
marketing articles, but they also pay rewards for the
best articles of the week - at least they plan to, its not
clear they are actually as of yet.
Interesting model, it should bring a TON of content and
because of their focus on pulling out the best content,
result in many people reading the articles as well - which
does not currently happen with current article directories.
TALKING TO YOUR FRIENDS
It certainly goes against mainstream publishing and
training in the field of writing to say that profitable
non-fiction writing is 80% communication and 20% writing
You need writing and grammar basics for sure, but how
fancy is a typical conversation you have with your friends
When you want to share an experience with your collegues,
do you stop and think about how to structure your sentences,
how to begin and end your story?
Not if you want to keep those friends!
Fact is, humans learn to communicate and tell stories very
early on in life - it is second nature to most of us.
It also happens to be the way most of us like to interact
and learn things.
So, next time you get caught up fretting over words on a
page, think about how you would tell your friends about your
You will find an instant freedom of expression and thought
leading to rapid product development and much more
Oh, and don't be surprised if your sales and bank account
begin to grow as well.
To learn more tips, techniques and shortcuts to creating your
very own best-selling information products - visit:
Do you like what you read - then let us know by sending your
feedback to: email@example.com
Enjoy your weekend, and make sure you are living your dreams!
Insider Secrets To Marketing Your Business on The Internet!
Discover THE SAME SECRETS Corey Rudl used to balloon his
one-man basement operation into a $6.6 million Internet
company -- on a shoestring budget.
If you want to skip the hurdles, ENJOY A HANDS-FREE INCOME,
and PROFIT WILDLY from the mistakes of investor-funded dot-
coms, I highly recommend visiting:
Insider Secrets To Marketing Your Business On The Internet
You'll discover 1,000+ PAGES OF THE EXACT INFORMATION YOU
NEED to start and grow your very own highly profitable
Online Marketing business.
Finding Hot Topics For Your Infoproduct Writing
You REALLY can write a book- your own income-generating eBooks, special reports,
courses, seminars, audios or videos. Discover how to find subjects that
have hungry markets right now!
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