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"Jeff Smith's Infoproduct Publishers Secrets"
Welcome to another packed issue of
Information Publishing and Marketing Success Secrets.
ŠJeff Smith 2005
In today's issue you'll find:
* Fill Your List With Responsive Subscribers
* Controversial Marketing Techniques
* Are You Massively Motivated?
FILL YOUR LIST WITH RESPONSIVE SUBSCRIBERS
3 Tips I've used to bring in thousands of subscribers in very
Before I list them, the other factor in making money from
your list though is relevance and responsiveness. You can
have a list of 100,000 and it can still be worth less to you
than a list of 10,000 based on relevance and responsiveness.
All this means that you can't sacrifice your area of focus or
quality of information when building your list.
3 Techniques That I've Found Work Best:
1. Writing articles. Trick here is to spend 90% of your time
on the article title (effectively your headline) and toward
writing compelling articles consistently. Send them out to
publishers and directories - but always build a strong publisher
base which you can go back to again and again. Some of my better
articles have been picked up by hundreds of ezines, and have been
seen by millions of eyeballs resulting in very strong traffic and
2. Use a capture page, often called Namesqueeze for first-time
traffic. Rather than sending traffic right to your sales page,
send them to a capture page first and target the page well to your
market. For example: http://www.infoproductcreator.com/ebook/ is such
a page. Conversion is well over 40% on most days, so as you can see,
any substantial traffic will result in very strong list building
3. Joint ventures: You should be seeking out at least 2 new joint
ventures each month - some of these can instantly result in 100's -
if not 1000's of signups. Long term joint ventures can also be
repeated for months and months. Think in terms of joint mailings,
interviews, viral ebooks, articles, special reports, etc... to use as
tools to make joint ventures successful.
Finally - if I had to list a fourth, of course your own affiliate
program would be the fourth. Takes a little longer to build momentum,
but when you do - its like placing your list building on auto-pilot.
CONTROVERSIAL NEW MARKETING TECHNIQUES
Have you ever had a great idea that just didn't fly?
How about a new product you though couldn't miss, but flopped
like a wet sack of rags?
Or how about this, you've had a brilliant idea for a new product
or marketing campaign, but after searching high and low for evidence
of demand, you just can't seem to find the kind of proof you
need to feel confident?
You are not alone - everyone creating products or marketing has
experienced these frustrations to some extent - if they tell you
otherwise, they are either telling a white lie or really aren't
doing any significant business.
Now psychology and marketing have danced to more than a few songs
in the last 50 years.
I still say the single biggest benefit I got out of my 4+ years
in university was pshchology and sociology - specifically how they
helped me to understand the pschology of selling.
In our ever present need to progress and succeed, we now have the
rapid growth in something called Neuromarketing.
What is Neuromarketing.
You'll hear allot about this over the next 12-months fuelled
by massive money and controversy.
Neuromarketing is a body of research emerging on scientifically
mapping brainwave activity to various marketing and buying
The goal is to understand the actual brain behavior that leads
to buying decisions - of course marketers would love this in order
to tailor their products and marketing campaign to such buying
There is a nasty side to this (isn't there always?)
Obviously this could be used for manipulation purposes - and no
What is starting to emerge from early research however, are
patterns of buyers - the realization that we all don't fall into
the same pot, but can typically do fall into sub-groups.
What does this mean for you - a product developer or product
As we become more intelligent about the main emotional (and often
unconscious) drivers that compell people to buy we may want to:
* Develop separate products that cater to sub-groups
* Segment our product research and surveys into sub-groups
* Structure products to satisfy multiple sub-groups
* Create specific webpages, ads and campaigns around sub-groups
* Perhaps even run separate businesses entirely that focus on
Study and apply early research findings on neuralmarketing, you
may finally REALLY be able to read your market's mind.
We can only hope we can handle what we find.
ARE YOU MASSIVELY MOTIVATED?
Can you recall a time in your life when you were highly
I remember back in school pulling all-nighters before exams,
and spending extra time on my two favorite subjects -
psychology and film studies.
Back then, the fact that all my research, studying, writing
and preparing was "work" would have never entered into my
Somehow I have no problem getting up at 4AM to make sure my
boat is in the water right at sunrise, everyone knows that's
when you get the big fish.
Jumping out of bed on a Saturday morning at 5AM to take my
6-year old to hockey practice - no problem, I look forward to
Yet, I used to have trouble dragging my sorry butt out of bed
for 7:30AM when I worked in my corporate career.
What about you?
Do you think Donald Trump thinks of his job as work?
What about Bill Gates?
Can you list a few activities and experiences in your life when
you have unleashed incredible energy, when you felt like there
was no end to your endurance, when you barely had a care in
Now, even more interesting, were these activities related to
money or your bank account?
Perhaps indirectly, but likely your enjoyment, motivation and
energy came from something much more.
Perhaps it was entertainment, enjoying friends, helping people,
enjoying someone else's company, using the left side of your
brain (right side for you lefties), doing what you just felt
was right at the time.
Can you relate that back to your reasons for wanting to run
your own business?
What if your online business, product development business, or
other entrepreneurial endeavors made you feel the way I your
best experiences did?
If you are thinking, planning or struggling with your own online
marketing business, where you DON'T feel pure enjoyment and
motivated - go back and ask yourself why.
Look for patterns in your past that really bring out the best
in you - where time didn't matter, where you had unlimited
I'll bet that once you know what the patterns are, you will
be able to better structure your business to harness your
infinite energy. Instead of easing forward, you will blast
ahead with turbo boosters on full throttle.
Set yourself up for massive success by plugging into your inner
energy source - you'll achieve more than you ever imagined
without the inner turmoil that holds most people back.
Do you like what you read - then let us know by sending your
feedback to: firstname.lastname@example.org
Have a super week!
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Finding Hot Topics For Your Infoproduct Writing
You REALLY can write a book- your own income-generating eBooks, special reports,
courses, seminars, audios or videos. Discover how to find subjects that
have hungry markets right now!
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