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"Jeff Smith's Infoproduct Publishers Secrets"
Greetings everyone, welcome to another packed issue of
Jeff Smith's Information Marketers Success Secrets.
ŠJeff Smith 2006
In today's issue you'll find:
* Are You Upselling To Higher Priced Products?
* Secrets To "Soft Selling" With Autoresponders
* Best Resources For Building Your Infoproduct Empire
ARE YOU UPSELLING TO HIGHER PRICED PRODUCTS?
Its likely that you have heard the concept of upselling.
You know, when McDonalds asks if "you want fries with
that" or do you want to "Supersize" it?
Notice that your local cheerful McDonalds sales associate
will ask you only after you have placed your order and
before you settle up.
Fact is, once you have made the decision to buy one item,
buyers are pre-disposed to buying and will typically snap
up extra value at a premium.
So, how do you do this with your information product
First, create a bronze, silver and gold version of your
product by adding audios, bonus products, consultation,
1-month membership, or product bundles.
Then, instead of having your "Order Now" button lead
directly to your order processing company - have it lead
to an intermediate page that offers an upsell to the
"Silver" or "Gold" package.
Looking at my stats for the last month, I find that close
to 60% of my customers chose the "Gold" option - and for
that I make $85 instead of $67 per sale. Its a simple
30% premium that ends up making a BIG difference in overall
Give it a try - it will work for you too.
SECRETS TO "SOFT SELLING" WITH AUTORESPONDERS
Perhaps its a sign of the times, but the biggest
question I here these days is no longer "How do I
build a subscriber list", though that question ceratainly
still does get asked, but more often is "What do I do
with my list?"
As the online marketing community gets better at placing
opt-in forms, signup forms and collects more user
information when someone buys, the trick is how do you
sell products without appearing to simply asking your
subscribers to buy?
If you are too subtle, you will be simply wasting your
time giving information away not coverting your readers
Yet, if you are too aggressive, you will drive even the
most interested customers away before they have had the
chance to trust and want to buy from you.
ENTER THE "SOFT SELL"
You may be getting the message, true success with your
autoresponder sequence demands a middle ground, or
In this wonderful Automated Income Streams Course it becomes clear
that 99% of all automated responses are WAY off base by
being either too detailed or too much of a sales letter.
Just as a fine piece of music or great movie builds to
an emotional peak, your autoresponder minicourse should
be well planned out in terms of topic, staged infromation
and progressively stronger, built-in desire for your
So what exactly is a soft sell approach to marketing with
your own autoresponder mincourse?
By framing your visitor's desire, positioning your unique
approach to what your solution is for their pressing
desire and then referring to a product or service for the
exact details, you are soft-selling your reader.
This approach works because it brings their emotional
desire to the forefront of their minds (we all live crazy
lives so you need to frame the problem), convinces them
that you have a unique approach to filling their desire and
gives them just enough information to hook them into wanting
the whole enchalida.
MISTAKES THAT PEOPLE MAKE WITH
Three common mistakes people make that will guarantee poor
results with your autoresponder minicourse are:
1. Low Demand Topic. You may have found a hot market (
example: Golf), but the choice of your specific topic
must be of extremely high demand for visitors to
subscribe and remain interested. A general golfing
minicourse will not be as attractive as one that helps
golfers "Increase Their Distance by 20 Yards" or "Discover
the 10 Best Places To Play In North America"
2. Blast Them With Too Much Information. Your autoresponder
minicourse will be most effective if you spend 1/3 of your
time reinforcing the desire your audience wants including
the ongoing consequences of NOT fulfilling that desire.
Then spend the remaining 2/3 telling them what they need to
do to fulfill their desire. Finally, guiding them to your
product as a "fast-track", "expert", "private" or "Insiders"
method of achieving their goals is the right formula for
success. DO NOT just blast tons of information at your readers
before you have conditioned them to both the problem and
why your solution is best.
3. Keep it short. There is one way you will 100% guarantee
that your minicourse will not work, making it so long that
people will never read it and will therefore never see the
value of your products or services. Keep your autoresponder
minicourse to between 5-10 paragraphs as an optimal size.
There can be exceptions, but start shorter and test impact
as you go longer.
These are the main mistakes people are making. Correcting
these 3 areas should have a massive impact on your results.
In addition, there are a number of other important tips that
are just too complex to mention here. For more detailes,
please visit: http://www.create-e-mini-course.com
BEST RESOURCES FOR BUILDING YOUR INFORMATION PRODUCT EMPIRE
As you build your information product marketing business you
are going to have to make certain decisions - chances are
you will make the wrong decisions unless you can base your
decision on experience:
You'll need advice on:
- web hosting
- domain name listing
- website design
- ebook cover generators
- graphics creators
You want realiable, cost effective services - that's what we
give you on our resources page right here:
We only list resources we have been working with for more than
1-year, have rock solid records and come at an incredible value.
Do you like what you read - then let us know by sending your
feedback to: email@example.com
Have a Terrific Day!
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Finding Hot Topics For Your Infoproduct Writing
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